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All Journal Masyarakat: Jurnal Sosiologi Journal of Indonesian Social Sciences and Humanities
Putri, Syora Alya Eka
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Social Sciences

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The Existence of Mickey Mouse as the Walt Disney Company’s Mascot in the Global Value Chain Perspective Putri, Syora Alya Eka
Masyarakat: Jurnal Sosiologi Vol. 24, No. 1
Publisher : UI Scholars Hub

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This article analyses the existence of Mickey Mouse as the mascot of the Walt Disney Company based on global value chain perspective. As the official mascot of Walt Disney Company, Mickey Mouse has been well-established since 1928 to the present day, its artwork having been produced as motion pictures, television series, comics, books, and theme parks. Its existence has made Walt Disney Company as one of the most successful multinational companies that dominate the entertainment industry in the world. Earlier studies have explained that the existence of a company’s mascot in the entertainment industry is perpetuated by the company’s strategy through branding and supply chain management. However, in the global value chain, previous studies have not yet discussed companies by their mascots, focusing only on the business activities in the industry. Therefore, this article analyses the mascot of the Walt Disney Company: Mickey Mouse,in building the company into the global economy using the global value chain perspective. Nonetheless, the branding strategy and supply chain management correlate to one of the global value chain elements, theinput-output structure. The perpetuation of the existence of a mascot is supported by other global value chain elements, namelythe local institutional context and geographic scope.
The Transformation Of Science Communication In Vuca Era: Study of Media Startups Kok Bisa in Indonesia Putri, Syora Alya Eka; Adnan, Ricardi S
Journal of Indonesian Social Sciences and Humanities Vol. 11 (2021): Global Society in the Time of COVID-19
Publisher : RMPI-BRIN

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This study analyzes the transformation of science communication conducted by media startups in the VUCA era in Indonesia. In the information age, especially during the COVID-19 pandemic, people are increasingly dependent on educational needs. Nevertheless, there are challenges of information explosion that are too dynamic and less effective. As a result, media startups have implemented science communication innovations to open public access to science. Previous studies have acknowledged science communication models using visual literacy approaches and using narrative explanations. Therefore, the model faces significant challenges such as information uncertainty, establishing a science communication ecosystem, and ambiguity due to cultural change. Employing qualitative content analysis methods, this article found that media startups face the biggest challenges in developing science communication. On the other hand, the VUCA era can be a driving tool for media startups to conduct adaptive social transformation in the field of science communication.
Co-Authors Ricardi S. Adnan