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Suratni, Ni Luh Saras
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Economics, Econometrics & Finance Education Social Sciences

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Pengaruh Promosi dan Service Quality Terhadap Kepuasan Pelanggan Pengguna Layanan Grab-Food pada Aplikasi Grab di Singaraja Suratni, Ni Luh Saras; Mayasari, Ni Made Dwi Ariani
Jurnal Pendidikan Ekonomi Undiksha Vol 13, No 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i1.32129

Abstract

This study was aimed to examine the effect of simultaneous and partially promotion and service quality on customer satisfaction of Grab-food service users on the Grab application in Singaraja. The number of samples in this study were 100 respondents, the sample technique used purposive sampling. The data method used a questionnaire. The data analysis technique in this research is quantitative using multiple linear regression analysis. The result of the study showed that (1) promotion and service quality has a positive and significant effect simultaneous on customer loyalty with a contribution influence of 62.1% and other variables was 37.9%. (2) promotion has a positive and significant effect partially on customer satisfaction with a contribution influence of 33.6%. (3) service quality has a positive and significant effect partially on customer satisfaction with a contribution influence of 11.2%.
Pengaruh Promosi dan Service Quality Terhadap Kepuasan Pelanggan Pengguna Layanan Grab-Food pada Aplikasi Grab di Singaraja Suratni, Ni Luh Saras; Mayasari, Ni Made Dwi Ariani
Jurnal Pendidikan Ekonomi Undiksha Vol. 13 No. 1 (2021)
Publisher : Universitas Pendidikan Ganesha

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23887/jjpe.v13i1.32129

Abstract

This study was aimed to examine the effect of simultaneous and partially promotion and service quality on customer satisfaction of Grab-food service users on the Grab application in Singaraja. The number of samples in this study were 100 respondents, the sample technique used purposive sampling. The data method used a questionnaire. The data analysis technique in this research is quantitative using multiple linear regression analysis. The result of the study showed that (1) promotion and service quality has a positive and significant effect simultaneous on customer loyalty with a contribution influence of 62.1% and other variables was 37.9%. (2) promotion has a positive and significant effect partially on customer satisfaction with a contribution influence of 33.6%. (3) service quality has a positive and significant effect partially on customer satisfaction with a contribution influence of 11.2%.
Co-Authors Mayasari, Ni Made Dwi Ariani