Jurnal Pendidikan Ekonomi Undiksha
Vol 13, No 1 (2021)

Pengaruh Promosi dan Service Quality Terhadap Kepuasan Pelanggan Pengguna Layanan Grab-Food pada Aplikasi Grab di Singaraja

Suratni, Ni Luh Saras (Unknown)
Mayasari, Ni Made Dwi Ariani (Unknown)



Article Info

Publish Date
23 Jun 2021

Abstract

This study was aimed to examine the effect of simultaneous and partially promotion and service quality on customer satisfaction of Grab-food service users on the Grab application in Singaraja. The number of samples in this study were 100 respondents, the sample technique used purposive sampling. The data method used a questionnaire. The data analysis technique in this research is quantitative using multiple linear regression analysis. The result of the study showed that (1) promotion and service quality has a positive and significant effect simultaneous on customer loyalty with a contribution influence of 62.1% and other variables was 37.9%. (2) promotion has a positive and significant effect partially on customer satisfaction with a contribution influence of 33.6%. (3) service quality has a positive and significant effect partially on customer satisfaction with a contribution influence of 11.2%.

Copyrights © 2021






Journal Info

Abbrev

JJPE

Publisher

Subject

Economics, Econometrics & Finance Education Social Sciences

Description

Jurnal Pendidikan Ekonomi Undiksha published by Undiksha Press managed by Department of Economic Education Universitas Pendidikan Ganesha in collaboration with Asosiasi Profesi Pendidik Ekonomi Indonesia. A blind peer-reviewed and open access journal published twice a year (June and December). ...