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Pengaruh Likuditas terhadap Profitabilitas pada Perusahaan Kosmetik dan Keperluan Rumah Tangga yang Terdaftar di Bursa Efek Indonesia Achmad Achmad; M Rizal; Muhammad Aqsa
SEIKO : Journal of Management & Business Vol 5, No 1 (2022): January - Juny
Publisher : Program Pascasarjana STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/sejaman.v5i1.1633

Abstrak Penelitian ini bertujuan untuk menganalisis pengaruh Cash Ratio, Current Ratio, dan Quick Ratio terhadap Return On Assets (ROA) pada Perusahaan Kosmetik dan Keperluan Rumah Tangga yang terdaftar di Bursa Efek Indonesia. Data penelitian ini diperoleh dari laporan keuangan perusahaan yang diambil di Galeri Investasi dan Bursa Efek Fakultas Ekonomi dan Bisnis Universitas Muslim Indonesia. Penelitian ini menggunakan data sekunder berupa laporan keuangan yang dikumpulkan menggunakan metode dokumentasi. Metode analisis yang digunakan adalah SPSS. Hasil penelitian ini menunjukkan bahwa Cash Ratio berpengaruh positif dan tidak signifikan terhadap Return On Assets (ROA) pada Perusahaan Kosmetik dan Keperluan Rumah Tangga yang terdaftar di Bursa Efek Indonesia, Current Ratio berpengaruh positif dan tidak signifikan terhadap Return On Assets (ROA) pada Perusahaan Kosmetik dan Keperluan Rumah Tangga yang terdaftar di Bursa Efek Indonesia, Quick Ratio berpengaruh negatif dan tidak signifikan terhadap Return On Assets (ROA) pada Perusahaan Kosmetik dan Keperluan Rumah Tangga yang terdaftar di Bursa Efek Indonesia. Kata Kunci: Cash Ratio, Current Ratio, Quick Ratio, Return on Asser. Abstract This study aims to analyze the influence of Cash Ratio, Current Ratio, and Quick Ratio on Return On Assets (ROA) on Cosmetics and Household Products Companies listed on the Indonesia Stock Exchange. This research data was obtained from the company's financial statements taken at the Investment Gallery and Stock Exchange of the Faculty of Economics and Business, Universitas Muslim Indonesia. This study used secondary data in the form of financial statements collected using documentation methods. The analysis method used is SPSS. The results of this study show that Cash Ratio has a positive and insignificant effect on Return On Assets (ROA) in Cosmetics and Household Needs Companies listed on the Indonesia Stock Exchange, Current Ratio has a positive and insignificant effect on Return On Assets (ROA) in Cosmetics and Household Needs Companies listed on the Indonesia Stock Exchange, Quick Ratio has a negative and insignificant effect on Return On Assets (ROA) in the Company. Cosmetics and Household Necessities listed on the Indonesia Stock Exchange Keywords: Cash Ratio, Current Ratio, Quick Ratio, Return on Asser.

The Influence of Customer Testimonials and Product Quality on Purchasing Decisions in MSMEs in Pancasila Field, Palopo City Nur Azizah; Muammar Khaddapi; Muhammad Aqsa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6595

This study aims to analyze the influence of customer testimonials and product quality on purchasing decisions of Micro, Small, and Medium Enterprises (MSMEs) in the Pancasila Field area, Palopo City. This study uses a quantitative approach with a purposive sampling method. The sample consists of 100 respondents who are consumers of various MSMEs in the area. Data collection was carried out by distributing questionnaires, while the data analysis technique used the help of SPSS version 26 software. The independent variables in this study are customer testimonials and product quality, while the dependent variable is purchasing decisions. The results of the analysis show that both customer testimonials and product quality have a positive and significant effect partially on purchasing decisions. In addition, simultaneously, both variables also have a significant effect on increasing purchasing decisions. These findings indicate that customer experience-based marketing strategies and improving product quality can be key factors in driving consumer decisions to purchase. Therefore, MSMEs are advised to pay more attention to product quality and utilize customer testimonials as an effective promotional tool.

The Influence of Influencer Marketing and Service Quality in Increasing Interest in Visiting Café Pesona Kampong Sri Dela; Muammar Khaddapi; Muhammad Aqsa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6598

This study aims to analyze the influence of influencer marketing and service quality on consumers' interest in visiting Café Pesona Kampong. The method used is a quantitative approach with survey techniques. The sample was determined using the Margin of Error (MoE) formula, so that 100 respondents were obtained. Data was collected through a Likert scale-based questionnaire that measured influencer marketing variables, service quality, and visitor interest. The results of the study show that influencer marketing has a positive and significant effect on visitor interest by forming a positive image of the café. The quality of service also has a significant influence, especially in creating loyalty and attracting consumers. Simultaneously, these two variables have a positive and significant influence on interest in visiting. The contribution of this research is to provide empirical evidence of the importance of digital marketing strategies and superior services in increasing consumer appeal. These findings can be the basis for the management of Café Pesona Kampong to continue to strengthen cooperation with relevant influencers and maintain consistency in service quality to increase competitiveness in the culinary industry.

The Influence of Customer Testimonials and Product Quality on Purchasing Decisions in MSMEs in Pancasila Field, Palopo City Nur Azizah; Muammar Khaddapi; Muhammad Aqsa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6595

This study aims to analyze the influence of customer testimonials and product quality on purchasing decisions of Micro, Small, and Medium Enterprises (MSMEs) in the Pancasila Field area, Palopo City. This study uses a quantitative approach with a purposive sampling method. The sample consists of 100 respondents who are consumers of various MSMEs in the area. Data collection was carried out by distributing questionnaires, while the data analysis technique used the help of SPSS version 26 software. The independent variables in this study are customer testimonials and product quality, while the dependent variable is purchasing decisions. The results of the analysis show that both customer testimonials and product quality have a positive and significant effect partially on purchasing decisions. In addition, simultaneously, both variables also have a significant effect on increasing purchasing decisions. These findings indicate that customer experience-based marketing strategies and improving product quality can be key factors in driving consumer decisions to purchase. Therefore, MSMEs are advised to pay more attention to product quality and utilize customer testimonials as an effective promotional tool.

The Influence of Influencer Marketing and Service Quality in Increasing Interest in Visiting Café Pesona Kampong Sri Dela; Muammar Khaddapi; Muhammad Aqsa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6598

This study aims to analyze the influence of influencer marketing and service quality on consumers' interest in visiting Café Pesona Kampong. The method used is a quantitative approach with survey techniques. The sample was determined using the Margin of Error (MoE) formula, so that 100 respondents were obtained. Data was collected through a Likert scale-based questionnaire that measured influencer marketing variables, service quality, and visitor interest. The results of the study show that influencer marketing has a positive and significant effect on visitor interest by forming a positive image of the café. The quality of service also has a significant influence, especially in creating loyalty and attracting consumers. Simultaneously, these two variables have a positive and significant influence on interest in visiting. The contribution of this research is to provide empirical evidence of the importance of digital marketing strategies and superior services in increasing consumer appeal. These findings can be the basis for the management of Café Pesona Kampong to continue to strengthen cooperation with relevant influencers and maintain consistency in service quality to increase competitiveness in the culinary industry.

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