Article Per Year (5 Year)
p-Index From 2020 - 2025
0.702
P-Index
This Author published in this journals
All Journal Al-Kharaj: Journal of Islamic Economic and Business
Muammar Khaddapi
Unknown Affiliation
Economics, Econometrics & Finance

Published : 4 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 4 Documents
Search

 1 
The Influence of Customer Testimonials and Product Quality on Purchasing Decisions in MSMEs in Pancasila Field, Palopo City Nur Azizah; Muammar Khaddapi; Muhammad Aqsa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6595

Abstract

This study aims to analyze the influence of customer testimonials and product quality on purchasing decisions of Micro, Small, and Medium Enterprises (MSMEs) in the Pancasila Field area, Palopo City. This study uses a quantitative approach with a purposive sampling method. The sample consists of 100 respondents who are consumers of various MSMEs in the area. Data collection was carried out by distributing questionnaires, while the data analysis technique used the help of SPSS version 26 software. The independent variables in this study are customer testimonials and product quality, while the dependent variable is purchasing decisions. The results of the analysis show that both customer testimonials and product quality have a positive and significant effect partially on purchasing decisions. In addition, simultaneously, both variables also have a significant effect on increasing purchasing decisions. These findings indicate that customer experience-based marketing strategies and improving product quality can be key factors in driving consumer decisions to purchase. Therefore, MSMEs are advised to pay more attention to product quality and utilize customer testimonials as an effective promotional tool.
The Influence of Influencer Marketing and Service Quality in Increasing Interest in Visiting Café Pesona Kampong Sri Dela; Muammar Khaddapi; Muhammad Aqsa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6598

Abstract

This study aims to analyze the influence of influencer marketing and service quality on consumers' interest in visiting Café Pesona Kampong. The method used is a quantitative approach with survey techniques. The sample was determined using the Margin of Error (MoE) formula, so that 100 respondents were obtained. Data was collected through a Likert scale-based questionnaire that measured influencer marketing variables, service quality, and visitor interest. The results of the study show that influencer marketing has a positive and significant effect on visitor interest by forming a positive image of the café. The quality of service also has a significant influence, especially in creating loyalty and attracting consumers. Simultaneously, these two variables have a positive and significant influence on interest in visiting. The contribution of this research is to provide empirical evidence of the importance of digital marketing strategies and superior services in increasing consumer appeal. These findings can be the basis for the management of Café Pesona Kampong to continue to strengthen cooperation with relevant influencers and maintain consistency in service quality to increase competitiveness in the culinary industry.
The Influence of Customer Testimonials and Product Quality on Purchasing Decisions in MSMEs in Pancasila Field, Palopo City Nur Azizah; Muammar Khaddapi; Muhammad Aqsa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6595

Abstract

This study aims to analyze the influence of customer testimonials and product quality on purchasing decisions of Micro, Small, and Medium Enterprises (MSMEs) in the Pancasila Field area, Palopo City. This study uses a quantitative approach with a purposive sampling method. The sample consists of 100 respondents who are consumers of various MSMEs in the area. Data collection was carried out by distributing questionnaires, while the data analysis technique used the help of SPSS version 26 software. The independent variables in this study are customer testimonials and product quality, while the dependent variable is purchasing decisions. The results of the analysis show that both customer testimonials and product quality have a positive and significant effect partially on purchasing decisions. In addition, simultaneously, both variables also have a significant effect on increasing purchasing decisions. These findings indicate that customer experience-based marketing strategies and improving product quality can be key factors in driving consumer decisions to purchase. Therefore, MSMEs are advised to pay more attention to product quality and utilize customer testimonials as an effective promotional tool.
The Influence of Influencer Marketing and Service Quality in Increasing Interest in Visiting Café Pesona Kampong Sri Dela; Muammar Khaddapi; Muhammad Aqsa
Al-Kharaj: Journal of Islamic Economic and Business Vol. 7 No. 1 (2025): All articles in this issue include authors from 3 countries of origin (Indonesi
Publisher : LP2M IAIN Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24256/kharaj.v7i1.6598

Abstract

This study aims to analyze the influence of influencer marketing and service quality on consumers' interest in visiting Café Pesona Kampong. The method used is a quantitative approach with survey techniques. The sample was determined using the Margin of Error (MoE) formula, so that 100 respondents were obtained. Data was collected through a Likert scale-based questionnaire that measured influencer marketing variables, service quality, and visitor interest. The results of the study show that influencer marketing has a positive and significant effect on visitor interest by forming a positive image of the café. The quality of service also has a significant influence, especially in creating loyalty and attracting consumers. Simultaneously, these two variables have a positive and significant influence on interest in visiting. The contribution of this research is to provide empirical evidence of the importance of digital marketing strategies and superior services in increasing consumer appeal. These findings can be the basis for the management of Café Pesona Kampong to continue to strengthen cooperation with relevant influencers and maintain consistency in service quality to increase competitiveness in the culinary industry.
Co-Authors Muhammad Aqsa Nur Azizah Sri Dela