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All Journal Diponegoro Journal of Management Karimah Tauhid
Reza, Mochamad
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Neuroscience Social Sciences

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PENGARUH PERSEPSI HARGA, PERSEPSI KUALITAS DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN KAWASAKI NINJA 250 Reza, Mochamad; Khasanah, Imroatul
Diponegoro Journal of Management Volume 9, Nomor 4, Tahun 2020
Publisher : Faculty of Economics and Business Diponegoro University

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Abstract

The problem that occurs is a decrease in market share over the past four years and a decline in sales of Kawasaki Ninja 250 motorcycles indicates a decrease in the results of the decision to purchase a Kawasaki Ninja 250 motorcycle. The purpose of this study is to analyze the effect of price perceptions, quality perceptions and promotions on Kawasaki Ninja purchasing decisions 250. The population selected in this study were all Diponegoro University students. The number of samples used in this study were 73 Diponegoro University students who were still active and had purchased Kawasaki Ninja 250 motorcycles. The sampling technique in this study was the purposive sampling method. Data collection method is to use a questionnaire. The data analysis method used is multiple linear regression. Based on research, price perceptions, quality perceptions and promotions have a positive effect on purchasing decisions of the Kawasaki Ninja 250. Variations in employee performance can be explained by independent variables namely price perception, quality perception and promotion by 62.7%.
Pengelolaan dan Praktik-praktik Sumber Daya Manusia untuk Keunggulan Kompetitif Perusahaan Nuralita, Suci; Desi; Janita, Arsya Putri; Reza, Mochamad; Sari, Novita
Karimah Tauhid Vol. 3 No. 11 (2024): Karimah Tauhid
Publisher : Universitas Djuanda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30997/karimahtauhid.v3i11.15072

Abstract

Penelitian ini bertujuan untuk memberikan pemahaman dan wawasan tentang pentingnya pengelolaan fungsi Sumber Daya Manusia (SDM) secara strategis dalam perusahaan. Metode yang digunakan adalah studi literatur untuk mengumpulkan data sekunder dari jurnal, artikel, dan buku terkait. Hasil penelitian menunjukkan bahwa pengelolaan fungsi SDM secara strategis sangat penting bagi perusahaan untuk mencapai keunggulan kompetitif. Beberapa fungsi strategis pengelolaan SDM mencakup mengelola SDM untuk menciptakan kompetensi, mengelola keberagaman untuk meraih keunggulan, meningkatkan daya saing melalui pengembangan SDM, serta menghadapi tantangan globalisasi. Praktik-praktik pengelolaan SDM yang efektif seperti rekrutmen selektif, tingkat upah tinggi, insentif, kepemilikan karyawan, partisipasi dan pemberdayaan, serta pelatihan dan pengembangan dapat membantu perusahaan membangun keunggulan kompetitif yang berkelanjutan. Pentingnya pengelolaan fungsi SDM secara strategis untuk mencapai keunggulan kompetitif. Fungsi strategis dalam pengelolaan SDM untuk menciptakan kompetensi, mengelola keberagaman, meningkatkan daya saing, dan menghadapi globalisasi.
Co-Authors Desi Imroatul Khasanah Janita, Arsya Putri Novita Sari Nuralita, Suci