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All Journal Ampera : A Research Journal on Politics and Islamic Civilization
Kawwami, Afif Musthofa
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Religion Humanities Social Sciences

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The Political Representation of Women Politicians from Mass-Based Islamic Parties in Palembang City Regarding the Low Representation of Women in Legislative Bodies (A Study on the PAN and PKS Parties in Palembang City) Kawwami, Afif Musthofa
Ampera: A Research Journal on Politics and Islamic Civilization Vol 5 No 02 (2024): Ampera: A Research Journal on Politics and Islamic Civilization
Publisher : Program Studi Politik Islam Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ampera.v5i02.22238

Abstract

The background of this research provides an in-depth understanding of the representation of female politicians from Islamic mass-based parties in Palembang, highlighting the ongoing issue of insufficient female representation. Despite the implementation of a 30% quota, women's representation in parliament does not reach this threshold due to various obstacles to political participation. This research specifically examines the representation of female politicians in the PAN and PKS parties in Palembang to understand both the presence of female politicians in the city and the central-level policies supporting women in the region. In Palembang, the PAN party allocates a 38% quota for female politicians, while the PKS party allocates a 30% quota. This study employs descriptive qualitative methods and was conducted in Palembang. Data were collected through in-depth interviews using purposive sampling techniques. Primary data sources include interviews, while secondary data sources include literature reviews. The findings reveal that in the PAN party, women have a 38% quota, supported by an organization called National Mandate Women (PUAN) that handles recruitment. In the PKS party, the women's quota is 30%, with recruitment conducted through various channels, including assessments of cadres' abilities and expertise. The 2019 elections showed a shift, with women becoming more independent in their political decisions, previously influenced by men's political preferences.
The Marketing Strategy of Jialyka Maharani Through Supporting Football Clubs in Facing the 2024 General Election Kawwami, Afif Musthofa; Syukri, Ahmad; Syahfitri, Desta
Ampera: A Research Journal on Politics and Islamic Civilization Vol 5 No 01 (2024): Ampera: A Research Journal on Politics and Islamic Civilization
Publisher : Program Studi Politik Islam Universitas Islam Negeri Raden Fatah Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19109/ampera.v5i01.22834

Abstract

Football holds significant popularity in Indonesia, particularly in Palembang, where it boasts a considerable fan base. This enthusiasm for football has not escaped the attention of Palembang's political sphere, with figures such as Jialyka Maharani, a member of the DPD RI of South Sumatra, actively engaging in supporting and showing concern for the city's 45 football clubs. This study investigates Jialyka Maharani's political marketing tactics, specifically her backing of football clubs, in preparation for the 2024 elections in Palembang City. The research adopts a theoretical framework rooted in marketing strategy and employs a qualitative research approach. Primary data is gathered through direct interviews. The findings reveal several elements of Maharani's marketing strategy: 1. Segmentation, targeting women and the younger demographic with similar characteristics or needs. 2. Targeting grassroots football clubs, totaling 45 in Palembang. 3. This positioning results in perceived assistance, providing costumes/jerseys and financial support to the involved clubs. 4. Push marketing, which involves direct engagement through attending meetings and club events. 5. Pass marketing, utilizing successful local teams and social media influencers. 6. Pull marketing, focusing on both conventional and social media channels, as well as a branded jersey associated with Jialyka Maharani.
Co-Authors Ahmad Syukri Syahfitri, Desta