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All Journal Jurnal Manajemen Pendidikan JEES (Journal of English Educators Society) Petra International journal of Business Studies (IJBS) Economics and Digital Business Review Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Rumalessin, Ummu Artha Tsary
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Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences

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Service Quality Based on SERVQUAL Dimension and Its Impact on Customer Satisfaction at Dzahira Medika Clinic Vera, Lusi Olis; Rumalessin, Ummu Artha Tsary; Alamsyah, Redi
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2688

Abstract

This study seeks to determine service quality based on SERVQUAL dimension — tangibles, reliability, responsiveness, assurance, and empathy — and its impact on customer satisfaction at Dzahira Medika Clinic. This sort of research employs a quantitative methodology. This study employs a descriptive approach. The population in this study was an average of 20 patients of Dzahira Medika Clinic per day, while this study was conducted for 7 days, the research sample was 104 people obtained from the Slovin formula. This study gathered primary data by administering a questionnaire to respondents that used a 1–5 point Likert scale. Data analysis was performed with the assistance of IBM SPSS Statistics version 27 software. The Research reveal that Service Quality based on SERVQUAL dimension — tangibles, reliability, responsiveness, assurance, and empathy —has a positive and significant impact on Customer Satisfaction at Dzahira Medika Clinic. This study provides an understanding of how service quality impact customer satisfaction at Dzahira Medika Clinic. The five SERVQUAL dimensions work synergistically to enhance customer satisfaction at Dzahira Medika Clinic. This finding provides valuable insight for management to improve customer satisfaction through good service quality.
A Qualitative Inquiry into Marketing Strategies in Increasing Student Enrollment: Mind-Share Marketing Analysis of Latecomer University Rumalessin, Ummu Artha Tsary; Rokhmat, Muhammad; Vera, Lusi Olis; Alamsyah, Redi
Jurnal Manajemen Pendidikan Vol. 16 No. 1 (2025): Jurnal Manajemen Pendidikan
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jmp.v16i1.55488

Abstract

Background Higher education institutions - particularly latecomer or private university - are under growing pressure to differentiate themselves and attract sufficient enrollment to sustain operations and growth due to the heightened competition, shifting demographics, and changing student expectations in open and digital landscape. Purpose This study seeks to critically examine the role of marketing strategies in enhancing student enrollment at Nahdlatul Ulama University of Yogyakarta, a latecomer university in Indonesia. Design/method/approach The study proposes an integrated marketing framework specifically tailored for higher education, grounded in mind-share marketing management and interpreted to the lens of higher education. This study employs a qualitative methodology, utilizing an ethnographic approach to enable an immersive exploration of the social and cultural dynamics within the research context. Results Contrary to prevailing assumptions in existing literature, this study reveals that Nahdlatul Ulama University (UNU) Yogyakarta does not predominantly employ conventional marketing techniques such as advertisements, posters, or television campaigns, which are commonly adopted by many higher education institutions. Instead, UNU Yogyakarta emphasizes the development of sustained, strategic partnerships with key stakeholders - such as Islamic boarding schools, Nahdlatul Ulama-affiliated secondary schools, governmental agencies, and industry representatives - who hold significant influence over its long-term institutional growth. Contribution/value This marketing approach effectively cultivates customer loyalty, thereby ensuring a stable and potentially increasing student enrollment, particularly for latecomer university or private university.
Exploring the Impact of Work-Life Balance on Organizational Citizenship Behavior: The Role of Psychological Well-Being as a Mediator Alamsyah, Redi; Vera, Lusi Olis; Rumalessin, Ummu Artha Tsary
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.12-22

Abstract

This study examines the influence of Work-Life Balance on Organizational Citizenship Behavior (OCB), with Psychological Well-being as a mediating variable, among online tutorial tutors supervising academic writing at the Faculty of Economics, Universitas Terbuka, during the 2024/2025 semester. A quantitative approach, utilizing a cross-sectional survey design, was employed in this research. The population consisted of all tutors supervising academic writing, with a sample size of 100 online tutorial tutors. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that work-life balance has a positive and significant effect on both Organizational Citizenship Behavior and Psychological Well-Being. Furthermore, Psychological Well-Being also positively and significantly influences Organizational Citizenship Behavior. Notably, Psychological Well-Being is found to mediate the relationship between Work-Life Balance and Organizational Citizenship Behavior. Practically, these findings imply that organizations in the education sector adopt policies that support Work-Life Balance. Such policies may enhance tutors' Psychological Well-Being, which fosters Organizational Citizenship Behavior that aligns with organizational goals. Theoretically, this study introduces Psychological Well-Being as a mediator in the relationship between Work-Life Balance and Organizational Citizenship Behavior, thereby enriching the understanding of the mechanisms connecting the two constructs.
Investigating the English needs of law department students in English for specific purposes Rumalessin, Ummu Artha Tsary; Farah, Rafika Rabba
JEES (Journal of English Educators Society) Vol 6 No 1 (2021): April
Publisher : Universitas Muhammadiyah Sidoarjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21070/jees.v6i1.1085

Abstract

This present study aims at investigating the students’ target needs in learning ESP Speaking of Law department students. The adapted version of Aliakbari & Boghayeri’s (2014) and Alsamadani’s (2017) questionnaire was used as the main instrument of this study to understand the 45 students’ perception about their needs in learning ESP speaking course. A mixed-method research design was implemented in this present research. Students’ responses were analyzed statistically using SPSS 16.0 by calculating the mean, frequency and percentage. To elicit more understanding on the topic, interview was implemented to senior students in order to get deeper investigation about students’ target needs. The interview data were then analyzed using NVivo 12 Plus. This study reveals that most of the students’ needs are concerned with their professional job in the future so they are able to use English in their fields. Thus, this study provides some highlighting points on what to include in course development. In such a notion, this study suggests lecturers provide specific materials related to law in order to face their professional life either in short- or long-term future needs. . HIGHLIGHTS: This study pinpoints the result of Law students measurement on their self-rating towards their English competences. This study highlights on materials related to Law department that are perceived to be strongly needed and less needed. This study also reveals that according to students’ interview transcript, their needs in learning ESP are found to attain long-term goal compared to the short-term one.
An Sosialisasi Strategi Pemasaran Digital Pasca Panen Hidroponik Bagi Siswa Ekstrakulikuler Green Be di SMAN 1 Pemali Rumalessin, Ummu Artha Tsary; Ali, Hendrik; Vera, Lusi Olis; Alamsyah, Redi; Pratama, Muhammad Setya; Gucchi, Anjaka Ray; Annafi, Ganif Nur
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v7i1.9583

Abstract

The agricultural sector continues to experience a decline in income, largely due to a mismatch between production capacity and the empowerment of farmers in post-harvest product marketing. This issue is exacerbated by the continued reliance on traditional marketing practices, which limit farmers' access to broader consumer markets. Thus, addressing this gap is critical for enhancing farmers' bargaining power by facilitating direct connections between producers and consumers. This community initiative aimed to enhance the capacity of millennial young farmers to digitally market post-harvest hydroponic agricultural products through the TikTok e-commerce platform. The program employed educational seminars and hands-on training focused on digital marketing strategies and the utilization of e-commerce tools. The participants comprised 30 students from SMAN 1 Pemali, all members of the "Green Be" extracurricular group. The result, conducted through semi-structured interview incorporating a combination of structured (closed-ended) and exploratory (open-ended) questions, indicated that 85% of participants demonstrated a significantly improved understanding of digital marketing concepts, including the marketing mix, promotion mix, and content creation. Moreover, participants reported increased proficiency in leveraging TikTok as a marketing platform for hydroponic agricultural products. These findings highlight the critical role of human resource development in advancing post-harvest agricultural marketing through innovative and sustainable digital strategies, contributing meaningfully to the broader objectives of Sustainable Agricultural Development.
Co-Authors Alamsyah, Redi Ali, Hendrik Annafi, Ganif Nur Gucchi, Anjaka Ray Muhammad Setya Pratama Rafika Rabba Farah Rokhmat, Muhammad Vera, Lusi Olis