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Gender As A Moderator Of The Effect Of Attitude Toward Entrepreneurship, Perceived Behavioural Control On Entrepreneurial Intention Ardika Melsalasa Sahputri, Rindi; Artha Tsary Rumalessin, Ummu; Alamsyah, Redi; Ali, Hendrik; Olis Vera, Lusi; Ray Gucchi, Anjaka
Journal of Community Development and Disaster Management Vol 7 No 1 (2025): Journal of Community Development and Disaster Management
Publisher : Institut Agama Islam Sunan Giri Ponorogo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37680/jcd.v7i1.6955

Abstract

This study aims to explore the role of gender on the relationship between attitude toward entrepeneurship, perceived behavioural control and entrepreneurial intention in vocational students in Indonesia. The data were gathered from several universities, comprising 600 students. Multigroup structural equation modeling was used to estimate the moderating effect of gender on the relationship. The result found that gender had weak effect on entrepeneurial intention, when it was treated as an independent variable, mediated by attitude toward entrepenurship and perceived behavioural control. However, the result indicates a significant effect of gender when it was treated as moderator. The significant moderating effects were found in the relationship between choice intention, self-efficacy and commitment, and between instrumental attitude and nascent entrepeneurship, as well as commitment and nascent entrepeneurship.
Service Quality Based on SERVQUAL Dimension and Its Impact on Customer Satisfaction at Dzahira Medika Clinic Vera, Lusi Olis; Rumalessin, Ummu Artha Tsary; Alamsyah, Redi
Economics and Digital Business Review Vol. 6 No. 2 (2025): February - July
Publisher : STIE Amkop Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37531/ecotal.v6i2.2688

Abstract

This study seeks to determine service quality based on SERVQUAL dimension — tangibles, reliability, responsiveness, assurance, and empathy — and its impact on customer satisfaction at Dzahira Medika Clinic. This sort of research employs a quantitative methodology. This study employs a descriptive approach. The population in this study was an average of 20 patients of Dzahira Medika Clinic per day, while this study was conducted for 7 days, the research sample was 104 people obtained from the Slovin formula. This study gathered primary data by administering a questionnaire to respondents that used a 1–5 point Likert scale. Data analysis was performed with the assistance of IBM SPSS Statistics version 27 software. The Research reveal that Service Quality based on SERVQUAL dimension — tangibles, reliability, responsiveness, assurance, and empathy —has a positive and significant impact on Customer Satisfaction at Dzahira Medika Clinic. This study provides an understanding of how service quality impact customer satisfaction at Dzahira Medika Clinic. The five SERVQUAL dimensions work synergistically to enhance customer satisfaction at Dzahira Medika Clinic. This finding provides valuable insight for management to improve customer satisfaction through good service quality.
Pengaruh Budaya Organisasi dan Komitmen Organisasi Terhadap Efektivitas Kerja Organisasi pada PT Argo Pantes Tbk Vera, Lusi Olis
Jurnal Manajemen dan Investasi (MANIVESTASI) Vol. 7 No. 1 (2025): Jurnal Manajemen dan Investasi (MANIVESTASI), Juni 2025
Publisher : Universitas PGRI Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31851/jmanivestasi.v7i1.18727

Abstract

ABSTRAK   Tujuan penelitian ialah untuk mengetahui pengaruh dan hubungan budaya organisasi dan komitmen organisasi terhadap efektivitas kerja organisasi. Penelitian ini merupakan penelitian kuantitatif deskriptif dengan metode pengumpulan data menggunakan kuesioner acak yang disebarkan kepada 95 karyawan. Analisis data yang digunakan dalam penelitian ini adalah analisis korelasi, analisis regresi linier sederhana dan regresi linier berganda. Hasil dari analisis menunjukkan bahwa budaya organisasi memiliki pengaruh signifikan serta hubungan yang cukup kuat dan searah terhadap efektivitas kerja organisasi. Demikian pula, komitmen organisasi memiliki pengaruh yang signifikan serta hubungan yang cukup kuat dan searah terhadap efektivitas kerja organisasi. Selain itu budaya organisasi dan komitmen organisasi bersama-sama berpengaruh secara simultan terhadap efektivitas kerja organisasi serta memiliki hubungan yang kuat dan searah terhadap efektivitas kerja pada PT Argo Pantes Tbk. Penelitian ini juga bertujuan untuk menegaskan bahwa budaya organisasi yang sehat dan tingkat komitmen yang tinggi dari karyawan merupakan elemen kunci dalam menciptakan kerja organisasi yang efektif.   Kata Kunci: Budaya Organisasi, Komitmen Organisasi, Efektivitas Kerja Organisasi     ABSTRACT   This study aims to examine the influence and relationship between organizational culture and organizational commitment on organizational work effectiveness. The research employs a descriptive quantitative approach with data collected through randomly distributed questionnaires to 95 employees. The data were analyzed using correlation analysis, simple linear regression, and multiple linear regression. The results indicate that organizational culture has a significant influence and a fairly strong and positive relationship with work effectiveness. Similarly, organizational commitment shows a significant impact and a strong, positive correlation with work effectiveness. Furthermore, organizational culture and commitment simultaneously have a significant and positive influence on work effectiveness at PT Argo Pantes Tbk. This study also seeks to emphasize that a healthy organizational culture and a high level of employee commitment are key elements in achieving effective organizational performance.   Keywords : Organizational Culture, Organizational Commitment, Organizational Work Effectiveness
Analisis Faktor Minat Mahasiswa Generasi Z Kepulauan Bangka Belitung dalam Melakukan Investasi Azizul Azizul; Vera, Lusi Olis; Ganif Nur Annafi; Muhammad Umar Alfatih; Haikal Dwi Syahputra; Rahma Rahma
JURNAL MULTIDISIPLIN ILMU AKADEMIK Vol. 2 No. 3 (2025): Juni
Publisher : CV. KAMPUS AKADEMIK PUBLISHING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jmia.v2i3.4718

Abstract

Perubahan yang sangat pesat pada perilaku pengelolaan keuangan pada generasi muda khususnya Generasi Z telah menjadi topic yang sangat penting dan banyak dibicarakan dalam berbagai studi keuangan modern. Penelitian ini bertujuan untuk mengidentifikasi faktor-faktor yang dapat mempengaruhi minat para mahasiswa Generasi Z untuk berinvestasi. Penelitian ini dikaji dengan menggunakan metode kuantitatif berdasarkan beberapa studi literatur dari berbagai penelitian terdahulu dan kuisioner yang kami sebarkan kepada Generasi Z kususnya mahasiswa. Faktor-faktor utama penentu keputusan investasi Generasi Z yang dikaji dalam penelitian ini meliputi seberapa besar pengetahuan meraka terhadap literasi keuangan sehingga dapat ditentukan bagaimana sikap mereka dalam mengelola keuangan serta bagaimana persepsi mereka terhadap resiko serta faktor-faktor lainnya yang dapat mempengaruhi keputusan mereka dalam berinvestasi seperti kondisi demografis dan sosial. Temuan yang kami temukan dari studi literature menunjukkan bahwa Generasi Z di negara maju lebih tertarik pada sekuritas-sekuritas instrument investasi yang sangat berdampak terhadap individu dan dapat memberikan keuntungan yang sangat tinggi kepada penggunanya seperti crypto dan forex, sementara itu, dinegara-negara berkembang mereka lebih cendrung untuk berinvestasi pada instrument-instrumen investasi yang lebih aman untuk diinvestasikan seperti emas, deposito, saham, dan obligasi. Selain itu, minat para generasi muda untuk berinvestasi juga banyak dipengaruhi oleh literasi-literasi digital yang membahas potensi-potensi keuntungan yang sangat tinggi dari investasi.
A Qualitative Inquiry into Marketing Strategies in Increasing Student Enrollment: Mind-Share Marketing Analysis of Latecomer University Rumalessin, Ummu Artha Tsary; Rokhmat, Muhammad; Vera, Lusi Olis; Alamsyah, Redi
Jurnal Manajemen Pendidikan Vol. 16 No. 1 (2025): Jurnal Manajemen Pendidikan
Publisher : Universitas Negeri Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21009/jmp.v16i1.55488

Abstract

Background Higher education institutions - particularly latecomer or private university - are under growing pressure to differentiate themselves and attract sufficient enrollment to sustain operations and growth due to the heightened competition, shifting demographics, and changing student expectations in open and digital landscape. Purpose This study seeks to critically examine the role of marketing strategies in enhancing student enrollment at Nahdlatul Ulama University of Yogyakarta, a latecomer university in Indonesia. Design/method/approach The study proposes an integrated marketing framework specifically tailored for higher education, grounded in mind-share marketing management and interpreted to the lens of higher education. This study employs a qualitative methodology, utilizing an ethnographic approach to enable an immersive exploration of the social and cultural dynamics within the research context. Results Contrary to prevailing assumptions in existing literature, this study reveals that Nahdlatul Ulama University (UNU) Yogyakarta does not predominantly employ conventional marketing techniques such as advertisements, posters, or television campaigns, which are commonly adopted by many higher education institutions. Instead, UNU Yogyakarta emphasizes the development of sustained, strategic partnerships with key stakeholders - such as Islamic boarding schools, Nahdlatul Ulama-affiliated secondary schools, governmental agencies, and industry representatives - who hold significant influence over its long-term institutional growth. Contribution/value This marketing approach effectively cultivates customer loyalty, thereby ensuring a stable and potentially increasing student enrollment, particularly for latecomer university or private university.
Fluktuasi Tingkat Pengangguran di Provinsi Kepulauan Bangka Belitung Tahun 2022-2024 Ezril Syaputra; Vera, Lusi Olis; Ezzy Syafitri; Nadia Rabsa; Runtah Ayu Ningsih
JURNAL ILMIAH EKONOMI DAN MANAJEMEN Vol. 3 No. 5 (2025): JURNAL ILMIAH EKONOMI DAN MANAJEMEN (JIEM) Mei
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jiem.v3i5.4710

Abstract

Penelitian ini bertujuan untuk menganalisis fluktuasi tingkat pengangguran di Provinsi Kepulauan Bangka Belitung selama periode 2022–2024. Studi ini menggunakan pendekatan kualitatif dengan metode studi literatur, memanfaatkan data sekunder dari Badan Pusat Statistik (BPS) serta referensi akademik lainnya. Hasil penelitian menunjukkan bahwa tingkat pengangguran terbuka (TPT) mengalami perubahan, yaitu 4,77% pada tahun 2022, turun menjadi 4,56% pada 2023, lalu meningkat kembali menjadi 4,63% pada 2024. Terdapat disparitas wilayah, di mana Kota Pangkalpinang mencatat TPT tertinggi dan Belitung Timur terendah. Beberapa faktor utama penyebab fluktuasi ini antara lain ketidaksesuaian keterampilan tenaga kerja dengan kebutuhan pasar, minimnya diversifikasi sektor ekonomi, kebijakan ketenagakerjaan yang belum optimal, serta dampak pandemi COVID-19. Kondisi infrastruktur dan dinamika investasi juga memengaruhi penciptaan lapangan kerja. Temuan ini menunjukkan pentingnya upaya terpadu untuk menyesuaikan pendidikan dan pelatihan dengan kebutuhan industri serta memperkuat sektor-sektor ekonomi produktif dan tahan krisis.
Exploring the Impact of Work-Life Balance on Organizational Citizenship Behavior: The Role of Psychological Well-Being as a Mediator Alamsyah, Redi; Vera, Lusi Olis; Rumalessin, Ummu Artha Tsary
Petra International Journal of Business Studies Vol. 8 No. 1 (2025): JUNE 2025
Publisher : Master of Management, School of Business and Management, Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/petraijbs.8.1.12-22

Abstract

This study examines the influence of Work-Life Balance on Organizational Citizenship Behavior (OCB), with Psychological Well-being as a mediating variable, among online tutorial tutors supervising academic writing at the Faculty of Economics, Universitas Terbuka, during the 2024/2025 semester. A quantitative approach, utilizing a cross-sectional survey design, was employed in this research. The population consisted of all tutors supervising academic writing, with a sample size of 100 online tutorial tutors. Data analysis was conducted using Structural Equation Modeling–Partial Least Squares (SEM-PLS). The findings indicate that work-life balance has a positive and significant effect on both Organizational Citizenship Behavior and Psychological Well-Being. Furthermore, Psychological Well-Being also positively and significantly influences Organizational Citizenship Behavior. Notably, Psychological Well-Being is found to mediate the relationship between Work-Life Balance and Organizational Citizenship Behavior. Practically, these findings imply that organizations in the education sector adopt policies that support Work-Life Balance. Such policies may enhance tutors' Psychological Well-Being, which fosters Organizational Citizenship Behavior that aligns with organizational goals. Theoretically, this study introduces Psychological Well-Being as a mediator in the relationship between Work-Life Balance and Organizational Citizenship Behavior, thereby enriching the understanding of the mechanisms connecting the two constructs.
An Sosialisasi Strategi Pemasaran Digital Pasca Panen Hidroponik Bagi Siswa Ekstrakulikuler Green Be di SMAN 1 Pemali Rumalessin, Ummu Artha Tsary; Ali, Hendrik; Vera, Lusi Olis; Alamsyah, Redi; Pratama, Muhammad Setya; Gucchi, Anjaka Ray; Annafi, Ganif Nur
Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam Vol. 7 No. 1 (2025): Jurnal Pengabdian kepada Masyarakat Politeknik Negeri Batam
Publisher : Politeknik Negeri Batam

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30871/abdimaspolibatam.v7i1.9583

Abstract

The agricultural sector continues to experience a decline in income, largely due to a mismatch between production capacity and the empowerment of farmers in post-harvest product marketing. This issue is exacerbated by the continued reliance on traditional marketing practices, which limit farmers' access to broader consumer markets. Thus, addressing this gap is critical for enhancing farmers' bargaining power by facilitating direct connections between producers and consumers. This community initiative aimed to enhance the capacity of millennial young farmers to digitally market post-harvest hydroponic agricultural products through the TikTok e-commerce platform. The program employed educational seminars and hands-on training focused on digital marketing strategies and the utilization of e-commerce tools. The participants comprised 30 students from SMAN 1 Pemali, all members of the "Green Be" extracurricular group. The result, conducted through semi-structured interview incorporating a combination of structured (closed-ended) and exploratory (open-ended) questions, indicated that 85% of participants demonstrated a significantly improved understanding of digital marketing concepts, including the marketing mix, promotion mix, and content creation. Moreover, participants reported increased proficiency in leveraging TikTok as a marketing platform for hydroponic agricultural products. These findings highlight the critical role of human resource development in advancing post-harvest agricultural marketing through innovative and sustainable digital strategies, contributing meaningfully to the broader objectives of Sustainable Agricultural Development.
E-LEARNING THROUGH STUDENT VOICES: AN EXPLORATORY STUDY IN HEALTH SCIENCES EDUCATION Tsary Rumalessin, Ummu; Vera, Lusi Olis
Diklat Review : Jurnal manajemen pendidikan dan pelatihan Vol. 9 No. 1 (2025)
Publisher : Komunitas Manajemen Kompetitif

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35446/diklatreview.v9i1.2299

Abstract

The widespread adoption of e-learning in higher education has persisted beyond the COVID-19 pandemic. By capturing the voices of health sciences students, this study aimed at providing a rich and robust understanding of their experiences with online learning. An exploratory study was conducted at University of 'Aisyiyah Yogyakarta using purposive sampling, involving 30 health sciences students from various disciplines, including nursing, anesthesiology, midwifery, physiotherapy, nutrition, medical laboratory technology, and radiology. Data were collected through in-depth semi-structured interviews and analyzed using content analysis to gain a comprehensive understanding of students' perceptions and experiences regarding online learning. This study found that health sciences students generally perceived online learning positively, highlighting its ease of access, flexibility, and enhanced communication as key advantages. Participants noted that the online format facilitated greater engagement and improved their ability to plan and participate in case-based learning activities presented by lecturers. Despite these benefits, students expressed reservations about the complete substitution of face-to-face instruction. They emphasized that, due to the practical and hands-on nature of health sciences education, online learning should serve as a complementary approach rather than a full replacement for traditional in-person learning.