Pujiana, Perli
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Optimization Model for Relief Distribution After Flood Disaster Pujiana, Perli; Suwilo, Saib; Mardiningsih
Sinkron : jurnal dan penelitian teknik informatika Vol. 8 No. 3 (2024): Research Artikel Volume 8 Issue 3, July 2024
Publisher : Politeknik Ganesha Medan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33395/sinkron.v8i3.13769

Abstract

Logistics planning is critical and a key component in meeting initial emergency needs in the aftermath of a disaster. The rapid and efficient distribution of logistical aid becomes critically important. In such situations, the construction of temporary depots in strategic locations and the determination of optimal distribution routes play an important role in ensuring that logistics aid can be distributed to the affected areas evenly. In this study, the Multi Depot Vehicle Routing Problem (MDVRP) is used which aims to minimize the total cost of distributing logistics aid which includes shipping costs, vehicle usage costs, temporary depot construction costs, and vehicle travel costs from distribution centers to temporary depots, while still meeting constraints such as logistics aid demand, vehicle capacity, area visits, maximum mileage, and depot construction. This model uses two types of vehicles where vehicle  is tasked with carrying logistics aid from the distribution center to the temporary depot and vehicle  is tasked with delivering logistics aid directly to the point of demand.
Implementasi Teori Permainan dalam Penentuan Strategi Pemasaran Produk Roti (Studi Kasus: Toko Roti Kecamatan Medan Selayang) Pujiana, Perli; Gultom, Parapat
Jurnal Sains Matematika dan Statistika Vol 11, No 1 (2025): JSMS Januari 2025
Publisher : Universitas Islam Negeri Sultan Syarif Kasim Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24014/jsms.v11i1.29557

Abstract

Penelitian ini bertujuan untuk mengetahui strategi pemasaran produk roti yang tepat dan menghasilkan keuntungan yang optimum dengan menggunakan Teori Permainan. Data yang digunakan adalah primer yang diperoleh kuesioner dengan cara menggunakan kuesioner. Penelitian ini menggunakan tiga players yang akan diteliti yaitu Aroma Bakery & Cake Shop, France Bakery dan Mawar Bakery & Cake Shop. Adapun strategi (variabel) yang akan diteliti yaitu: strategi variasi roti (x1), strategi kualitas produk (x2), strategi harga produk terjangkau (x3), strategi harga produk lebih murah (x4), strategi lokasi strategis (x5),  strategi promosi online (x6). Berdasarkan penelitian yang telah dilakukan dapat disimpulkan bahwa strategi yang harus digunakan oleh Aroma bakery adalah strategi lokasi strategis (x5), France bakery menggunakan strategi harga produk lebih murah (x4) dan Mawar bakery menggunakan strategi kualitas produk (x2) agar masing-masing toko roti memperoleh keuntungan yang maksimum.