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Sari, Andika Nikita
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Penggunaan E-wallet dalam Membentuk Perilaku Konsumsi Mahasiswa Sari, Andika Nikita; Mintarti, Sri Umi; Utomo, Sugeng Hadi
Jurnal Pendidikan: Teori, Penelitian, dan Pengembangan Vol. 5, No. 12
Publisher : citeus

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Abstract

The reasearch is to analyze the consumption behavior of students of the Department Development Economics batch 2018 Universitas Negeri Malang who used e-wallet type linkaja and was conducted by using qualitative approach of phenomenology, since researcher analyzed deeply of the use e-wallet in shaping the consumption behavior of students. Research informants was active students majoring in Development Economics batch 2018. The results showed that, overall the use of e-wallet linkaja by students formed rational consumption behavior. The results of the study were reviewed from the intensity of e-wallet use, TAM acceptance, student consumption strategies in terms of financial management, consumption decision making and rational consumption activity of students.
Co-Authors Sri Umi Mintarti Sugeng Hadi Utomo