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All Journal Jurnal Ilmiah Pangabdhi MUST: Journal of Mathematics Education, Science and Technology Jurnal ABDINUS : Jurnal Pengabdian Nusantara
Antonio Nikolas Manuel Bonar Simamora
Universitas Airlangga, East Java
Humanities Computer Science & IT Economics, Econometrics & Finance Education Environmental Science Industrial & Manufacturing Engineering Mathematics Social Sciences Other

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Analisis Hubungan Media Sosial dan Media Massa dalam Penyebaran Berita Hoaks berdasarkan Structural Equation Modeling-Partial Least Square Christopher Andreas; Sakinah Priandi; Antonio Nikolas Manuel Bonar Simamora; M. Fariz Fadillah Mardianto
MUST: Journal of Mathematics Education, Science and Technology Vol 6, No 1 (2021): JULY
Publisher : Universitas Muhammadiyah Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30651/must.v6i1.8816

Abstract

Kebebasan pers adalah salah satu fokus yang terus diwujudkan dalam Sustainable Development Goals (SDGs). Dengan didukung era digital, kebebasan pers telah menciptakan keterbukaan dan penyebaran informasi yang cepat dan luas. Namun, hal tersebut diikuti dengan perkembangan berita hoaks di media sosial dan media massa yang terus tumbuh dan menjadi masalah serius di Indonesia. Perkembangan tersebut membuat analisis hubungan media sosial dan media massa dalam penyebaran berita hoaks di Indonesia penting dilakukan. Penelitian ini bertujuan untuk membentuk model struktural yang menjelaskan hubungan kedua media tersebut dalam penyebaran berita hoaks. Variabel yang digunakan dalam penelitian ini adalah perkembangan berita hoaks di media sosial dan media massa yang dianalisis dengan mempertimbangkan dua model struktural menggunakan metode Structural Equation Modeling-Partial Least Square (SEM-PLS). Hasil penelitian menunjukkan bahwa perkembangan berita hoaks di media sosial dan media massa saling berpengaruh signifikan. Melalui penelitian ini, rekomendasi kebijakan terkait upaya menekan perkembangan berita hoaks di media sosial dan media massa berbasis hasil pemodelan SEM-PLS dapat dirumuskan sehingga perkembangan berita hoaks dapat diminimalisir.
Pemberdayaan UMKM Menuju Rintisan Desa Devisa di Desa Tropodo Kabupaten Sidoarjo Sediono Sediono; M. Fariz Fadillah Mardianto; Sa’idah Zahrotul Jannah; Marcel Laverda Subiyanto; Antonio Nikolas Manuel Bonar Simamora; Citra Imama; Arum Eka Ismiranda Putri
Jurnal Ilmiah Pangabdhi Vol 8, No 2: Oktober 2022
Publisher : LPPM Universitas Trunojoyo Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/pangabdhi.v8i2.16812

Abstract

MSMEs play an important role in Indonesia's economic stability, which is in line with the 8th point of the Sustainable Development Goals, namely Decent Work and Economic Growth. Such as MSMEs in Tropodo village with their superior product, namely Kembang Telang which is moving to try to become a “Desa Devisa” in order to be able to bring local products to foreign countries. The implementation method used in order to realize Tropodo Village into a “Desa Devisa” through several stages, namely: identification of activities, socialization of activities, identification of village potential, formation of MSME cadres to mobilize micro business actors, marketing research with a statistical approach to determine the potential and target market, presentation of research results, training and mentoring activities with students, innovation and implementation of training activities by inviting resource persons who are experts in their fields, monitoring and evaluating the implementation of activities, publication of activities, project sustainability plan. The result of community service is that MSMEs get useful knowledge and can continue to be developed, especially to improve the community's economy through marketing MSME digital products both domestically and globally.
Pengembangan Wisata Grojogan Londo melalui Lagu Kreasi sebagai Media Promosi Mardianto, M. Fariz Fadillah; Pusporani, Elly; Amelia, Dita; Rani, Lina Nugraha; Siregar, Naufal Ramadhan Al Akhwal; Simamora, Antonio Nikolas Manuel Bonar
Jurnal ABDINUS : Jurnal Pengabdian Nusantara Vol 8 No 2 (2024): Volume 8 Nomor 2 Tahun 2024
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/ja.v8i2.19896

Abstract

Tourism villages are a form of implementation of community-based and sustainable tourism development. Grojogan Londo Tourism has its signature song entitled "Grojogan Londo" by Sodiq New Monata and has been watched 6,230 times on YouTube. In addition, there is a song composed by the Statistics Assisted Village Program Team at the University of Airlangga entitled “Ayang Londo”. Therefore, this study aims to measure respondents' assessment of the two Grojogan Londo Tourism promotional songs. Data was obtained through an online survey using Google Forms with 117 respondents and then analyzed descriptively, correlationally and comparatively. The method used is descriptive statistics, Rank Spearman correlation test, and Mann-Whitney test. The data support the hypothesis that the respondents' interest in the songs "Grojogan Londo" and "Ayang Londo" is different. In addition, 41.9% of respondents believe that music-based promotional media can influence tourists' interest in traveling to certain areas. Therefore, Grojogan Londo tourism promotion songs must be promoted more aggressively through various social media channels which are currently popular among the public, especially the millennial generation. This research contributes to expanding the literature and increasing knowledge about marketing media through songs and their influence on tourist interest which needs to be done as an effort to evaluate tourism development.
Co-Authors Arum Eka Ismiranda Putri Christopher Andreas Citra Imama Dita Amelia Elly Pusporani M. Fariz Fadillah Mardianto Marcel Laverda Subiyanto Rani, Lina Nugraha Sakinah Priandi Sa’idah Zahrotul Jannah Sediono, Sediono Siregar, Naufal Ramadhan Al Akhwal