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All Journal Greenation International Journal of Law and Social Sciences Tintamas: Jurnal Pengabdian Indonesia Emas
Maulida, Dewi
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Religion Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Public Health Social Sciences

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The Influence of Marketing Strategy and Entrepreneurial Competence on Competitive Advantage and its Implications for Marketing Performance (A Survey on Fashion, Culinary and Craft Small and Medium Industries Assisted By The Department of Trade And Industry of Bandung City) Maulida, Dewi; Febrian, Febry; Mulyana, Agus
Greenation International Journal of Law and Social Sciences Vol. 1 No. 1 (2023): (GIJLSS) Greenation International Journal of Law and Social Sciences (March 202
Publisher : Greenation Research & Yayasan Global Resarch National

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/gijlss.v1i1.266

Abstract

The purpose of this study was to determine and analyze: (1) To find out the marketing strategy in small and medium industries according to respondents, (2) To find out about entrepreneurial competence towards small and medium industries, (3) To determine competitive advantage in small and medium industries, (4 ) To determine marketing performance in small and medium industries, (5) To determine the effect of marketing strategy and entrepreneurial competence on competitive advantage, (6) To determine the effect of competitive advantage on marketing performance, either simultaneously or partial. The research method used in this research is descriptive and verification, the unit of analysis in this study is the small and medium industrial business actors assisted by the Department of Trade and Industry of Bandung City as many as 80 people. Based on the results of the study, it was found that: The marketing strategy in the small and medium industry of fashion, culinary and craft assisted by the Department of Trade and Industry of the City of Bandung was classified as very good, especially in terms of media promotion (online/offline), entrepreneurial competence in the small and medium industry of fashion, culinary and craft assisted by the Department of Trade and Industry of the City of Bandung is classified as very good, especially in terms of commitment competence, Competitive advantage in the small and medium industry of fashion, culinary and craft assisted by the Department of Trade and Industry of the City of Bandung is classified as very good, especially in terms of maintaining product quality, Marketing performance at Small and medium industries of fashion, culinary and craft assisted by the Department of Trade and Industry of the City of Bandung are classified as very good, especially in terms of quality, both simultaneously and partially marketing strategies and entrepreneurial competencies have a significant effect on competitive advantage in the industry. i small and medium fashion, culinary and craft assisted by the Department of Trade and Industry of the City of Bandung, competitive advantage has a significant effect on marketing performance in the small and medium industry of fashion, culinary and craft assisted by the Department of Trade and Industry of the City of Bandung,
Peran legalitas NIB terhadap efektivitas operasional dan akses fasilitas pemerintah pada UMKM Desa Samirono Aula, Khakimah Himatul; Maulida, Dewi; Purwaningrum, Devvy Ayu; Mukaromah, Azizatul
Tintamas: Jurnal Pengabdian Indonesia Emas Vol. 2 No. 3 (2025): Tintamas: Jurnal Pengabdian Indonesia Emas
Publisher : Nur Science Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53088/tintamas.v2i3.2277

Abstract

The legitimacy and access to government support for Micro, Small, and Medium Enterprises (MSMEs) in Indonesia are often hindered by the lack of business legality, particularly in rural areas like Samirono Village, where many MSMEs operate without formal documents such as the Business Identification Number (NIB), impacting their competitiveness and economic sustainability. This study aims to analyze the role of NIB legality in enhancing operational effectiveness and facilitating MSMEs' access to government facilities and programs in Samirono Village. A qualitative approach was employed using a descriptive participatory method, where MSMEs actively participated in the data collection process, packaged as a Work Program during the KKN KSEI UIN Salatiga 2025 activity, including coordination with village authorities, MSME data collection, and technical assistance for NIB registration. The results show that four MSMEs previously without NIB successfully obtained it through guidance, thereby increasing legal awareness, streamlining bureaucratic processes, and opening opportunities such as halal certification and capital access. So, NIB legality plays a crucial role as an empowerment strategy for MSMEs to achieve more effective operations and broader access to government support, with recommendations for the government to simplify licensing processes to support sustainable MSME development (conclusion).
Co-Authors Agus Mulyana Aula, Khakimah Himatul Febrian, Febry Mukaromah, Azizatul Purwaningrum, Devvy Ayu