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All Journal Scientific Journal of Reflection : Economic, Accounting, Management and Business KREATIF : Jurnal Ilmiah Prodi Manajemen Universitas Pamulang JURNAL ILMIAH FEASIBLE (JIF) JURNAL ABDIMAS TRIDHARMA MANAJEMEN Khazanah Intelektual Journal of Research and Publication Innovation Jurnal Intelek Dan Cendikiawan Nusantara Jurnal Intelek Insan Cendikia Progressus Humanitatis
Novia Susanti
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Pengaruh Kualitas Produk Dan Kualitas Pelayanan Terhadap Kepuasan Konsumen Warung Nasi Bu Iyah Witana Harja Ariel P Ginting; Novia Susanti
Jurnal Intelek Insan Cendikia Vol. 3 No. 2 (2026): Februari 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Warung Nasi Bu Iyah is one of the micro, small, and medium enterprises (MSMEs) in the culinary sector that seeks to maintain its existence amid increasingly intense business competition. In this context, product quality and service quality are important factors that can influence consumer satisfaction. This study aims to examine and analyze the effect of product quality and service quality, both partially and simultaneously, on consumer satisfaction at Warung Nasi Bu Iyah Witana Harja. This research employs a quantitative research method with a survey approach. Data were collected through the distribution of questionnaires to 100 consumer respondents of Warung Nasi Bu Iyah, selected using a specific sampling technique. The collected data were analyzed using validity tests, reliability tests, classical assumption tests, simple and multiple linear regression analysis, t-tests, F-tests, and coefficient of determination analysis. The results of the study indicate that product quality has a positive and significant effect on consumer satisfaction, as evidenced by a significance value of 0.000 < 0.05 and a t-value of 5.535 > t-table value of 1.984. In addition, service quality also has a positive and significant effect on consumer satisfaction, with a significance value of 0.000 < 0.05 and a t-value of 7.527 > t-table value of 1.984. Simultaneously, product quality and service quality have a positive and significant effect on consumer satisfaction, as proven by the F-test result showing an F-value of 28.391 > F-table value of 3.939 and a significance value of 0.000 < 0.05. These findings indicate that consistent improvements in product quality and service quality can enhance consumer satisfaction and may serve as a basis for management considerations in improving the competitiveness of Warung Nasi Bu Iyah
Pengaruh Lokasi dan Diferensiasi Layanan terhadap Kepuasan Konsumen di Tommy Salon Cabang Pamulang Timur Andrie Alviansah; Novia Susanti
Jurnal Intelek Dan Cendikiawan Nusantara Vol. 3 No. 02 (2026): APRIL - MEI 2026
Publisher : PT. Intelek Cendikiawan Nusantara

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Penelitian ini bertujuan untuk mengetahui pengaruh lokasi dan diferensiasi layanan terhadap kepuasan konsumen di Tommy Salon Cabang Pamulang Timur. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui penyebaran kuesioner kepada konsumen Tommy Salon Cabang Pamulang Timur dengan jumlah responden sebanyak 99 orang yang ditentukan menggunakan teknik accidental sampling. Data yang diperoleh dianalisis menggunakan analisis regresi linier berganda dengan bantuan program SPSS. Hasil penelitian menunjukkan bahwa secara parsial lokasi dan diferensiasi layanan berpengaruh positif dan signifikan terhadap kepuasan konsumen, serta secara simultan kedua variabel tersebut juga memiliki pengaruh yang signifikan. Nilai signifikansi pengujian statistik yang lebih kecil dari 0,05 menegaskan bahwa peningkatan kualitas lokasi dan penerapan diferensiasi layanan yang lebih baik mampu meningkatkan kepuasan konsumen di Tommy Salon Cabang Pamulang Timur
Co-Authors Abdul Haris Hidayat Andini Ayu Lestari Andrie Alviansah Ariel P Ginting Arsyad Syahrian Baruna Hadibrata Fadillah Fadillah Fauziah Septiani Lestari, Andini Ayu Lismiatun Lismiatun M Satyono Rama Dani Maswarni Maswarni Nofiar Nofiar Putri Nilam Kencana Suci Wulandari Setiawan Wildaniyah Hasanah