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Strategi Komunikasi Humas UIN Raden Intan Lampung dalam Meningkatkan Citra Kampus UIN sebagai Green Campus di Indonesia Kharisma, Dita; Romli, Khomsahrial; Nasoetion, Nadya Amalia
Jurnal Public Relations (J-PR) Vol. 6 No. 1 (2025): April 2025
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/jpr.v6i1.8727

Abstract

Penelitian ini bertujuan untuk mendeskripsikan bagaimana Strategi Komunikasi Humas UIN Raden Intan Lampung dalam Meningkatkan Citra Kampus UIN sebagai Green Campus di Indonesia. Penelitian ini menggunakan metode penelitian kualitatif dengan pendekatan studi kasus. Data dikumpulkan melalui teknik purposive sampling dengan mendapatkan informan yang memiliki pengetahuan mendalam ataupun keterlibatan langsung dengan strategi komunikasi Green Campus. Penelitian ini menggunakan model empat langkah strategi Humas milik Cutlip, Center, dan Broom sebagai kerangka analisis. Hasil penelitian menunjukkan bahwa strategi komunikasi Humas UIN Raden Intan Lampung meliputi Defining the Problem, identifikasi rendahnya kesadaran dan partisipasi civitas akademika, serta kurangnya kolaborasi dengan pihak eksternal. Planning and Programming, implementasi program unggulan Tabungan Sampah Raden Intan Lampung. Taking and communicatin, pemanfaatan media sosial dalam membangun kesadaran tentang Green Campus melalui konten-konten yang mudah dicerna dan menarik. Evaluating the program, evaluasi keberhasilan program kelestarian lingkungan yang telah diterapkan di UIN Raden Intan Lampung bisa dilihat dari indikator-indikator yang telah ditetapkan oleh UI GreenMetric. Keberhasilan strategi ini ditunjukkan dengan peringkat ke-9 di Indonesia, peringkat ke-71 di dunia, dan menjadi top 1 PTKIN sebagai kampus berkelanjutan menurut UI GreenMetric. Sehingga penelitian ini memberikan model strategi komunikasi yang komprehensif bagi institusi pendidikan tinggi dalam membangun citra kampus berkelanjutan.
Communicating Food Security: A Comparative Framing Analysis Of Three Local Media Outlets In Lampung Province Frasetya, Vito; Nasoetion, Nadya Amalia; Pratama, Prayoga Ardhi; Rakhmadi, Roby
LONTAR: Jurnal Ilmu Komunikasi Vol. 13 No. 2 (2025): Lontar : Jurnal Ilmu Komunikasi
Publisher : Program Studi Ilmu Komunikasi Universitas Serang Raya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30656/lontar.v13.i2.11394

Abstract

This research examines the role of local media in Bandarlampung in analyzing food security information through framing analysis. As one of Indonesia's food granaries, Lampung Province faces complex food security challenges requiring effective communication strategies. Using Robert N. Entman's framing model, this qualitative study analyzed 487 articles from three local media outlets (Lampung Post, Radar Lampung, and Tribun Lampung) published during January-December 2024. The research employed document analysis, in-depth interviews with nine journalists and editors, and focus group discussions with twelve participants. Findings reveal two dominant themes: agricultural production and commodity price fluctuations. Each media outlet demonstrates distinct editorial approaches, with Lampung Post emphasizing local food sovereignty, Radar Lampung focusing on innovation and modernization, and Tribun Lampung prioritizing farmer welfare impacts. The study identifies structural, professional, and contextual factors influencing framing patterns. Analysis of the controversial regional regulation on grain trade restrictions illustrates how divergent media framing creates fragmented public discourse and influences policy processes. Media framing significantly impacts public understanding and policy formulation regarding food security. This research contributes to framing theory application in local media contexts and provides practical implications for improving food security communication strategies in Indonesia.
Humanitarian Framing of the 2025 Indonesian Demonstrations: A Comparative Analysis of NU Online and Suara Muhammadiyah Ersa, Sifa Aprilia; Yanti, Fitri; Nasoetion, Nadya Amalia
CHANNEL: Jurnal Komunikasi Vol. 14 No. 1 (2026): CHANNEL: Jurnal Komunikasi 28th Edition
Publisher : Universitas Ahmad Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.12928/channel.v14i1.2057

Abstract

In the context of increasing public reliance on religious-based media as credible sources of information, Islamic media play an important role in shaping moral discourse and public interpretation of political events. The 2025 demonstrations in Indonesia raised various humanitarian concerns, including violence, student arrests, and human rights violations. This research aims to analyze how NU Online and Suara Muhammadiyah frame humanitarian issues in their coverage of the August–September 2025 demonstrations. The study employs a qualitative framing analysis using Robert Entman’s framing model. Data were collected from selected news articles published by both media outlets during the peak period of the demonstrations and analyzed comparatively to identify similarities and differences in framing patterns. The findings reveal that both media outlets emphasize humanitarian concerns but construct them through different interpretative frameworks influenced by their organizational orientations. NU Online tends to frame demonstrations through narratives of human rights, social justice, and protection of demonstrators, while Suara Muhammadiyah emphasizes social ethics, moderation, dialogue, and political stability. These differences indicate that Islamic online media function as active agents in constructing humanitarian discourse and shaping public understanding of political demonstrations. This study contributes theoretically to the development of framing theory in the context of Islamic digital media and enriches the literature on Islamic political communication. In practice, the findings suggest the importance of ethical, balanced framing in religious media coverage of political events discourse.