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All Journal Al-Muzara'ah Journal of Islamic Economic Literatures International Journal of Waqf Review on Islamic Accounting Islamic Social Finance Halal Tourism and Pilgrimage Islamic Economics Methodology Islamic Economic and History The Economic Review of Pesantren Islamic Marketing Review Maqasid al-Shariah Review Accounting and Sustainability Business and Sustainability
Puspita, Amelia Tri
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Religion Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Other

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Journal : Islamic Marketing Review

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Halal Food Shopping Behavior of Millennials: Evidence in Indonesia Puspita, Amelia Tri
Islamic Marketing Review Vol. 2 No. 2 (2023): Islamic Marketing Review
Publisher : SMART Insight

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58968/imr.v2i2.347

Abstract

The global community is beginning to realize the importance of consuming halal food. The presence of the halal food industry can arouse the enthusiasm of people who want a shopping system that complies with their religious rules. This study aims to examine halal-labeled food shopping behavior of Indonesian millennials through four determinant factors, namely, spirituality, image, trust and satisfaction. In this study, validity and reliability were tested using partial least square (PLS) based on structural equation modeling (SEM). This study proves that spirituality cannot be directly associated with halal-labeled food shopping behavior. On the other hand, spirituality with the mediating variables of trust and satisfaction can predict shopping behavior for halal-labeled food. This research is limited to halal food consumers in Jabodetabek. To get more significant results, further research is recommended to expand the observation area to a national scale.
Co-Authors Ali, Mohammad Mahbubi Deni Lubis Hendri Tanjung Kassim, Siti Fatimah Mohd lina marlina, lina Marhamah Muthohharoh Muhammad Taufiq Shikur, Anwar Adem Solihah Sari Rahayu Sri Rahardjo Taqi, Muhamad