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All Journal Jurnal Manajemen Bisnis Jurnal Manajemen Management and Sustainable Development Journal Science: Indonesian Journal of Science
Kristia, Kristia
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Agriculture, Biological Sciences & Forestry Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Physics Public Health Social Sciences

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Journal : Jurnal Manajemen Bisnis

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Mediating Effect of Customer Engagement on the Relations between eWOM, Environmental Concern, and Intention to Purchase Second-hand Clothing among College Students in Yogyakarta Kristia, Kristia
Jurnal Manajemen Bisnis Vol 12, No 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.11424

Abstract

Research aims: This study examines the direct and indirect effects of eWOM and environmental concerns on second-hand clothing purchase intention. However, on the intervening variable, this study used customer engagement.Design/Methodology/Approach: This quantitative research distributed questionnaires to 222 college students aged 18-24 years who were interested in and were familiar with the concept of using second-hand clothes, who were also lived in Yogyakarta. The questionnaire results were then processed utilizing the structural equation modeling-partial least square (SEM-PLS) technique.Research findings: This study’s findings showed that consumer engagement had a full mediating impact between eWOM and intention in buying second-hand clothes. However, it only partially affected the relationship between environmental concern and the intention to purchase used clothes.Theoretical contribution/Originality: Previous studies have investigated the relationship between eWOM and purchase intention through customer engagement as a mediating variable, but little literature involves environmental concerns in the model. Another contribution is the findings that revealed that eWOM could not influence students' purchase intention in second-hand clothes without the involvement of customer engagement.Practitioner/Policy implication: The author suggests that second-hand clothes sellers and non-profit organizations could increase young people's involvement in making environmentally friendly consumption in the form of buying used clothes by increasing consumer engagement.Research limitation/Implication: This research's limitations include the limited variables studied and the characteristics of respondents who only focused on generation Z, especially students in Yogyakarta.
Mediating Effect of Customer Engagement on the Relations between eWOM, Environmental Concern, and Intention to Purchase Second-hand Clothing among College Students in Yogyakarta Kristia, Kristia
Jurnal Manajemen Bisnis Vol 12, No 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.11424

Abstract

Research aims: This study examines the direct and indirect effects of eWOM and environmental concerns on second-hand clothing purchase intention. However, on the intervening variable, this study used customer engagement.Design/Methodology/Approach: This quantitative research distributed questionnaires to 222 college students aged 18-24 years who were interested in and were familiar with the concept of using second-hand clothes, who were also lived in Yogyakarta. The questionnaire results were then processed utilizing the structural equation modeling-partial least square (SEM-PLS) technique.Research findings: This study’s findings showed that consumer engagement had a full mediating impact between eWOM and intention in buying second-hand clothes. However, it only partially affected the relationship between environmental concern and the intention to purchase used clothes.Theoretical contribution/Originality: Previous studies have investigated the relationship between eWOM and purchase intention through customer engagement as a mediating variable, but little literature involves environmental concerns in the model. Another contribution is the findings that revealed that eWOM could not influence students' purchase intention in second-hand clothes without the involvement of customer engagement.Practitioner/Policy implication: The author suggests that second-hand clothes sellers and non-profit organizations could increase young people's involvement in making environmentally friendly consumption in the form of buying used clothes by increasing consumer engagement.Research limitation/Implication: This research's limitations include the limited variables studied and the characteristics of respondents who only focused on generation Z, especially students in Yogyakarta.
Co-Authors Amelia, Fitri Chalista Armando, Revolino Mario Christina Heti Tri Rahmawati Hidayah, Hidayah Kuati, Trimi Kunda, Henita Susanti Maulidiya, Salsabila Nuria, Elmi Prita, Prita Rohma, Hilda Noprisya Aulia Stepiolita, Jenika Wiraputri, Widya Ananta Rizky