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Kristia, Kristia
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Agriculture, Biological Sciences & Forestry Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Mathematics Physics Public Health Social Sciences

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Mediating Effect of Customer Engagement on the Relations between eWOM, Environmental Concern, and Intention to Purchase Second-hand Clothing among College Students in Yogyakarta Kristia, Kristia
Jurnal Manajemen Bisnis Vol 12, No 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.11424

Abstract

Research aims: This study examines the direct and indirect effects of eWOM and environmental concerns on second-hand clothing purchase intention. However, on the intervening variable, this study used customer engagement.Design/Methodology/Approach: This quantitative research distributed questionnaires to 222 college students aged 18-24 years who were interested in and were familiar with the concept of using second-hand clothes, who were also lived in Yogyakarta. The questionnaire results were then processed utilizing the structural equation modeling-partial least square (SEM-PLS) technique.Research findings: This study’s findings showed that consumer engagement had a full mediating impact between eWOM and intention in buying second-hand clothes. However, it only partially affected the relationship between environmental concern and the intention to purchase used clothes.Theoretical contribution/Originality: Previous studies have investigated the relationship between eWOM and purchase intention through customer engagement as a mediating variable, but little literature involves environmental concerns in the model. Another contribution is the findings that revealed that eWOM could not influence students' purchase intention in second-hand clothes without the involvement of customer engagement.Practitioner/Policy implication: The author suggests that second-hand clothes sellers and non-profit organizations could increase young people's involvement in making environmentally friendly consumption in the form of buying used clothes by increasing consumer engagement.Research limitation/Implication: This research's limitations include the limited variables studied and the characteristics of respondents who only focused on generation Z, especially students in Yogyakarta.
Mediating Effect of Customer Engagement on the Relations between eWOM, Environmental Concern, and Intention to Purchase Second-hand Clothing among College Students in Yogyakarta Kristia, Kristia
Jurnal Manajemen Bisnis Vol 12, No 2: September 2021
Publisher : Universitas Muhammadiyah Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.18196/mb.v12i2.11424

Abstract

Research aims: This study examines the direct and indirect effects of eWOM and environmental concerns on second-hand clothing purchase intention. However, on the intervening variable, this study used customer engagement.Design/Methodology/Approach: This quantitative research distributed questionnaires to 222 college students aged 18-24 years who were interested in and were familiar with the concept of using second-hand clothes, who were also lived in Yogyakarta. The questionnaire results were then processed utilizing the structural equation modeling-partial least square (SEM-PLS) technique.Research findings: This study’s findings showed that consumer engagement had a full mediating impact between eWOM and intention in buying second-hand clothes. However, it only partially affected the relationship between environmental concern and the intention to purchase used clothes.Theoretical contribution/Originality: Previous studies have investigated the relationship between eWOM and purchase intention through customer engagement as a mediating variable, but little literature involves environmental concerns in the model. Another contribution is the findings that revealed that eWOM could not influence students' purchase intention in second-hand clothes without the involvement of customer engagement.Practitioner/Policy implication: The author suggests that second-hand clothes sellers and non-profit organizations could increase young people's involvement in making environmentally friendly consumption in the form of buying used clothes by increasing consumer engagement.Research limitation/Implication: This research's limitations include the limited variables studied and the characteristics of respondents who only focused on generation Z, especially students in Yogyakarta.
Literature review: Analisis Faktor Penyebab Anemia pada Ibu Dalam Masa Kehamilan Trimester III Amelia, Fitri Chalista; Stepiolita, Jenika; Wiraputri, Widya Ananta Rizky; Prita, Prita; Rohma, Hilda Noprisya Aulia; Nuria, Elmi; Kristia, Kristia; Kuati, Trimi; Maulidiya, Salsabila; Armando, Revolino Mario; Hidayah, Hidayah
Science: Indonesian Journal of Science Vol. 1 No. 5 (2025)
Publisher : LPPI Yayasan Almahmudi bin Dahlan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/science.v1i5.217

Abstract

Anemia pada ibu hamil merupakan masalah kesehatan serius di Indonesia dengan prevalensi tinggi yang disebabkan oleh berbagai faktor, seperti jarak kehamilan terlalu dekat, ketidakpatuhan mengonsumsi tablet Fe, kurangnya kunjungan ANC, pola tidur yang tidak teratur, serta rendahnya pengetahuan ibu tentang pencegahan anemia. Faktor lainnya meliputi usia ibu yang terlalu muda atau tua, status sosial ekonomi, serta pola makan yang tidak memenuhi kebutuhan nutrisi selama kehamilan. Penelitian ini menggunakan metode literature review dengan menganalisis berbagai jurnal yang relevan untuk mengetahui faktor risiko dan pencegahan anemia. Hasil menunjukkan bahwa pencegahan anemia dapat dilakukan melalui konsumsi rutin tablet Fe, pola makan bergizi kaya zat besi, menjaga pola istirahat, perencanaan jarak kehamilan yang cukup, serta peningkatan pengetahuan ibu melalui edukasi. Dukungan keluarga dan peningkatan akses layanan kesehatan juga sangat penting untuk menurunkan risiko anemia. Langkah-langkah ini diharapkan mampu mengurangi prevalensi anemia, menjaga kesehatan ibu, dan mendukung pertumbuhan janin secara optimal selama kehamilan.
THE EFFECT OF WORK FROM HOME, MOTIVATION AND LEADERSHIP ON THE PERFORMANCE OF CIVIL SERVANTS OF SOUTHEAST MALUKU DISTRICT EDUCATION OFFICE Kristia, Kristia
Management and Sustainable Development Journal Vol. 4 No. 1 (2022): Management and Sustainable Development Journal
Publisher : Department of Management - Institut Shanti Bhuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46229/msdj.v4i1.430

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui apakah kinerja Aparatur Sipil Negara pada Dinas Pendidikan Kabupaten Maluku Tenggara dipengaruhi oleh bekerja dari rumah, motivasi, dan kepemimpinan pada saat masa pandemi Covid-19. Penelitian ini menggunakan sampling jenuh dimana para responden terdiri dari 62 karyawan yang memiliki pengalaman bekerja dari rumah selama periode Januari-September 2021. Data dalam penelitian ini dianalisis menggunakan teknik pengolahan data regresi linier berganda menggunakan SPSS versi 25 untuk Windows. Temuan penelitian mengungkapkan bahwa secara simultan maupun parsial, variabel kerja jarak jauh, motivasi, dan kepemimpinan semuanya berpengaruh terhadap kinerja para Aparatur Sipil Negara.
PRICE PERCEPTION, PRODUCT QUALITY, BRAND AMBASSADORS, AND CONSUMER LOYALTY: THE MEDIATION OF CONSUMER SATISFACTION IN SCARLETT COSMETICS: Article Rahmawati, Christina Heti Tri; Kunda, Henita Susanti; Kristia, Kristia
Jurnal Manajemen Vol. 12 No. 2 (2022): JURNAL MANAJEMEN VOL. 12 NO. 2 DESEMBER 2022
Publisher : Fakultas Ekonomi Universitas Sarjanawiyata Tamansiswa

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26460/jm.v13i2.3465

Abstract

Fulfillment of consumer desires and expectations will create satisfaction in consumers so that consumers become loyal. The purpose of this study was to determine 1) the effect of price perceptions on consumer loyalty, 2) the effect of product quality on consumer loyalty, 3) the effect of brand ambassadors on consumer loyalty, 4) the effect of price perceptions on consumer loyalty mediated by consumer satisfaction, 5) the effect of product quality on consumer loyalty by mediating consumer satisfaction, 6) the influence of brand ambassadors on consumer loyalty by mediating consumer satisfaction. The population of this study were all female consumers of Scarlett cosmetics in the Special Region of Yogyakarta. The sample of this research is a portion of Scarlett female consumers in the Special Region of Yogyakarta with criteria aged 16-31 years who have purchased and used Scarlett products at least 2 times for as many as 100 respondents. This study used a sampling technique, namely purposive sampling. Data collection techniques using online questionnaires. This study uses data analysis techniques, namely partial least squares. This study shows the results 1) price perceptions have a significant effect on consumer loyalty 2) product quality has a significant effect on consumer loyalty, 3) brand ambassadors have a significant effect on consumer loyalty, 4) price perceptions have an effect on consumer loyalty partially mediated by customer satisfaction, 5) quality product has no effect on consumer loyalty mediated by consumer satisfaction, and 6) brand ambassadors have an effect on consumer loyalty partially mediated by consumer satisfaction. Keywords: Price Perception; Product Quality; Brand Ambassador; Consumer Loyalty; Consumer Satisfaction
Co-Authors Amelia, Fitri Chalista Armando, Revolino Mario Christina Heti Tri Rahmawati Hidayah, Hidayah Kuati, Trimi Kunda, Henita Susanti Maulidiya, Salsabila Nuria, Elmi Prita, Prita Rohma, Hilda Noprisya Aulia Stepiolita, Jenika Wiraputri, Widya Ananta Rizky