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All Journal Ensiklopedia of Journal UPI YPTK Journal of Business and Economics Jurnal Mata Optik Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE Cakrawala : Management Science Journal
Alwa Pascaselnofra Amril
Akademi Refraksi Optisi YLPTK Padang
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EFFECT ON PROMOTION AND SERVICE QUALITY ON CUSTOMER SATISFACTION IN PADANG OPTICS Alvia Wesnita; Mega Elfia; Alwa Pascaselnofra Amril
Jurnal Mata Optik Vol. 2 No. 3 (2021): Jurnal Mata Optik
Publisher : Akademi Refraksi Optisi dan Optometry Gapopin

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

This scientific paper aims to determine the relationship between promotion and service quality on customer satisfaction in Optik Padang. This type of research is descriptive quantitative. The study population was 101 Optics Minang Padang customers, the sampling was randomly proportional to the number of 50 customers. The results of the univariate multiple regression analysis Promotion in Optik Minang Padang, the R value is 0.142. The value of R Square (R2) is 0.02 which means (2%) the value of promotion contributes to customer satisfaction with a significance of 0.021 where the p value is <0.05. Meanwhile, Padang Minang Optical Service Quality Value R Square (R2) of 0.243 means (24.3%) the value of service quality contributes to the significance of customer satisfaction by 0.000, which p value <0.05. Furthermore, the results of the multiple regression R test of 0.493 which shows a significant simple regression coefficient. quality of service to customer satisfaction. The value of R Square (R2) is 0.256 which means (25.6%) Significance of 0.001 where the p value is <0.0. Based on the results of this study, it is suggested to the Optic Owner to increase promotion and service quality and that RO can work professionally.
The influence of Price, Innovation, and Brand Image on Purchase Decision Alwa Pascaselnofra Amril
UPI YPTK Journal of Business and Economics Vol. 6 No. 3 (2021): September 2021
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v6i3.43

Abstract

This study aims to determine how big the influence of price, innovation and brand image partially or jointly on purchasing decisions. The method of data collection was through questionnaires with a sample of 95 students from the Faculty of Economics, Universitas Negeri Padang, Department of Management. The method used is multiple regression analysis. The results of the correlation analysis test show that there is a significant relationship between price, innovation and brand image on purchasing decisions for LENOVO products. The results of the multiple linear regression analysis were obtained: (a) There is a negative and significant effect between price on purchasing decisions, as evidenced by the value of t-statistic < t-table (-2.627 < 1.986). (b) There is a positive and significant influence between innovation on purchasing decisions, as evidenced by the value of t-statistic > t-table (4.494 > 1.986). (c) There is a significant influence between brand image on purchasing decisions, as evidenced by the value of t-statistic > t-table (4.631 > 1.986). Then based on the joint hypothesis test (F test) it can be seen that the value of F-statistic > F-table (21.902 > 2.70). So the author concludes that price, innovation and brand image have a significant effect on purchasing decisions and the result of Determination (R2) the value is 0.419 this shows that the contribution of the influence of the variables studied in this study is 41.9% and the remaining 58.1% is influenced by the variables others outside of this study.
PENTINGNYA PEMAHAMAN PASIEN TERHADAP BAHAN LENSA KONTAK LUNAK DAN JANGKA WAKTU PEMAKAIAN DI OPTIK KOTA PADANG Febry Corina; Alvia Wesnita; Peni Okto Randi; Alwa Pascaselnofra Amril
Ensiklopedia of Journal Vol 5, No 4 (2023): Vol. 5 No. 4 Edisi 3 Juli 2023
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v5i3.1891

Abstract

This study discusses the importance of patient understanding of soft contact lens materials and the period of use in Optik Kota Padang. This study aims to reveal: (1) patients' understanding of soft contact lens materials and the duration of use, (2) the impact of soft contact lens use on lens materials and the duration of use, (3) handling of the impact of soft contact lens use on lens materials and the period of use. Data was collected through questionnaires at Optik Kota Padang. Then the data is discussed based on the theory proposed in the literature review and presents the results of respondents' answers in Optik Kota Padang in order based on the problem formulation. The research method used is quantitative descriptive method. Of the 30 respondents, 19 respondents (63.3%) had a fairly good understanding of soft contact lens materials and the correct wearing life, while 11 respondents (36.7%) did not have an understanding of soft contact lens materials and the correct wearing period. The impact of soft contact lens use and prolonged usage period in Padang City Optics can be seen that as many as 17 respondents (56.7%) know and have felt the impact of soft contact lens use and prolonged wearing period, while as many as 13 respondents (43.3%) do not know and have never felt the impact of soft contact lens use and prolonged use. The impact of soft contact lens use and wearing period can be seen that 18 respondents (60%) know how to overcome the impact of soft contact lens use and prolonged contact lens use, while 12 respondents (40%) do not know how to overcome the impact of contact lens use and prolonged contact lens use.
DAMPAK PROMOSI TERHADAP TINGKAT PENJUALAN KACAMATA DI OPTIK KABUPATEN KAMPAR RIAU Wesnita, Alvia; Pascaselnofra Amril, Alwa; Corina, Febry; Okto Randi, Peni
Ensiklopedia of Journal Vol 6, No 2 (2024): Vol. 6 No. 2 Edisi 3 Januari 2024
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33559/eoj.v6i3.2207

Abstract

With the increasing growth of optics in various regions, the competition is getting sharper. One of the activities that is often carried out is to carry out promotional activities. Through this promotional activity, Optical tries to introduce their superior products to consumers, then persuade potential customers to buy the products they offer. The model or method that will be used in this research is a quantitative descriptive method. This method was chosen because the research process carried out by researchers was by conducting interviews and distributing questionnaire sheets to all customers. Promotional strategies using social media increase sales by 80%. 2. Promotional strategies using print media such as catalogs, brochures and banners can increase sales by 83%. Promotion using social media can increase eyeglass sales by 80% and using print media can increase eyewear sales by 83%. Social media reaches potential consumers very easily, but potential consumers cannot directly choose the product they want. Print media shows product descriptions directly to potential customers, so that potential customers can directly choose the product they want.Keywords: Promotion, Sales Level, Optics.
KUALITAS PELAYANAN DAN KEPUASAN PELANGGAN PADA OPTIK DI SUMATERA BARAT Wesnita, Alvia; Elfia, Mega; Amril, Alwa Pascaselnofra
Ensiklopedia of Journal Vol 4, No 4 (2022): Vol 4 No. 4 Edisi 1 Juli 2022
Publisher : Lembaga Penelitian dan Penerbitan Hasil Penelitian Ensiklopedia

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (269.298 KB) | DOI: 10.33559/eoj.v4i4.1186

Abstract

Satisfaction is the level of feeling after comparing perceived performance with expectations (Philip Kotler, 1997, 36). So a company must pay attention to the things that are considered important by customers so that their expectations are met. Quality of service is centered on efforts to fulfill customer needs, such as accuracy in inspection, conformity of product specifications and processing time provided according to order as well as friendly service from each personnel. The results of the study A total of 15 respondents (50%) are very satisfied and 15 respondents (50%) are satisfied with the effectiveness of the service and as many as 15 respondents (50%) are very satisfied and 15 respondents (50%) are satisfied with the efficiency of optical services in West Sumatra. Based on the results of this study, there are several suggestions that need to be submitted, namely: (1) Researchers must understand and be able to explain and be able to apply the implementation of service effectiveness and efficiency to customer satisfaction (2) Optical in order to implement the implementation of service effectiveness and efficiency on satisfaction customers, and an optical refraction check should be carried out by an Optimist Refractionist and (3) the public so that they can choose and make glasses with maximum service and results so that satisfaction is achieved.
Dampak Pemakaian Gadget Terhadap Kelainan Refraksi di SMPN 2 Batang Anai Padang Pariaman Wesnita, Alvia; Amril, Alwa Pascaselnofra
Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 4 No 1 (2025): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppie.v4i1.1808

Abstract

This study discusses the impact of gadget usage on refractive errors among students at SMPN 2 Batang Anai, Padang Pariaman. The aim of this research is to determine the level of gadget usage among students of SMPN 2 in Batang Anai District and to analyze the extent to which gadget usage contributes to refractive errors. Data were collected through interviews, questionnaires, and visual acuity measurements conducted on students at SMPN 2 Batang Anai. The findings were then discussed based on theoretical frameworks and data analysis derived from respondents' answers. Based on data analysis involving 64 respondents, the results showed that high levels of gadget usage accounted for 89.1%, while moderate levels were at 10.9%. The refractive errors associated with gadget usage included myopia (95.3%), hyperopia (1.6%), and astigmatism (3.1%).
Pengaruh Word of Mouth dan Influencer Marketing Terhadap Keputusan Pembelian Kacamata di Optik Jaya Kota Padang Amril, Alwa Pascaselnofra; Wesnita, Alvia; Suryanta, Dolly Iman
Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 4 No 2 (2025): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppie.v4i2.2108

Abstract

This study aims to analyze the influence of Word of Mouth (WOM) and Influencer Marketing on the purchasing decision of eyeglasses at Optik Jaya, Padang City. A quantitative approach was employed using a survey method involving 76 active customers as respondents. Data were analyzed using multiple linear regression to assess both simultaneous and partial effects of the independent variables. The findings indicate that both Word of Mouth and Influencer Marketing have a positive and significant effect on purchasing decisions. WOM contributes through interpersonal information credibility, while Influencer Marketing influences through the attractiveness and social power of public figures on social media. Together, these variables account for 37.4% of the variation in consumer purchasing decisions. These results provide practical implications for optical businesses in designing marketing strategies that integrate interpersonal and digital communication to enhance customer loyalty and sales volume.
Kemitraan Perguruan Tinggi–Dunia Usaha Optik dan Dampaknya terhadap Kompetensi Kewirausahaan serta Self- Efficacy Mahasiswa Optometri Wesnita, Alvia; Amril, Alwa Pascaselnofra; Corina, Febry
Jurnal Penelitian Dan Pengkajian Ilmiah Eksakta Vol 5 No 1 (2026): Jurnal Hasi Penelitian Dan Pengkajian Ilmiah Eksakta - JPPIE
Publisher : LPPM Universitas Dharma Andalas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47233/jppie.v5i1.2460

Abstract

Kemitraan antara perguruan tinggi–dunia usaha optik merupakan strategi penting dalam meningkatkan kualitas pendidikan optometri, terutama terkait penguatan kompetensi kewirausahaan dan self-efficacy mahasiswa. Penelitian ini bertujuan menganalisis dampak kemitraan serta efektivitasnya dalam mendukung pengembangan kompetensi kewirausahaan dan self-efficacy mahasiswa optometri. Penelitian menggunakan mixed methods dengan desain sequential explanatory. Data kuantitatif diperoleh melalui kuesioner yang diberikan kepada 70 mahasiswa diploma tiga optometri Akademi Refraksi Optisi YLPTK Padang yang mengikuti program kemitraan, sedangkan data kualitatif diperoleh melalui wawancara dengan praktisi optik dan dosen pembimbing praktik. Hasil kuantitatif menunjukkan adanya peningkatan signifikan pada kompetensi kewirausahaan dan self-efficacy mahasiswa setelah mengikuti program kemitraan. Temuan kualitatif mendukung hasil tersebut dengan menunjukkan bahwa keterlibatan mahasiswa dalam kemitraan di dunia usaha optik, pendampingan oleh praktisi optik profesional, dan keselarasan kurikulum dengan kebutuhan dunia usaha optik berkontribusi langsung pada peningkatan kesiapan berwirausaha mahasiswa optometri. Penelitian ini menegaskan bahwa kemitraan terstruktur antara perguruan tinggi dan dunia usaha optik efektif dalam memperkuat kompetensi kewirausahaan dan self-efficacy mereka sebagai calon wirausahawan di bidang optometri.
The Role of Artificial Intelligence in Personalizing Customer Experience: Evidence from E-Commerce Andri Waskito; Putri Wulandari; Alwa Pascaselnofra Amril
CAKRAWALA : Management Science Journal Vol. 3 No. 1 (2026): Cakrawala Management Science Journal - Mei
Publisher : Yayasan Edukasi Cakrawala Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.63541/yk3w0218

Abstract

Perkembangan Artificial Intelligence (AI) telah mentransformasi ekosistem e-commerce, khususnya dalam personalisasi pengalaman pelanggan. Penelitian ini bertujuan menganalisis peran AI dalam meningkatkan personalisasi customer experience pada platform e-commerce Indonesia serta mengidentifikasi dimensi-dimensi kritis yang memediasi hubungan tersebut. Pendekatan kuantitatif dengan desain survei cross-sectional kausal digunakan, melibatkan 500 pengguna aktif e-commerce yang dipilih melalui stratified random sampling. Analisis dilakukan menggunakan Structural Equation Modeling-Partial Least Squares (SEM-PLS) melalui SmartPLS 4.0. Hasil menunjukkan bahwa personalisasi AI berpengaruh positif dan signifikan terhadap Customer Experience Quality (β = 0,421; p < 0,001), dengan Recommendation Accuracy (β = 0,318; p < 0,001) sebagai dimensi dominan, diikuti Dynamic Pricing Intelligence (β = 0,187; p < 0,001). Customer Experience Quality terbukti memediasi secara parsial hubungan antara personalisasi AI dan Purchase Intention (β = 0,225; p < 0,001). Penelitian ini berkontribusi melalui pengembangan model integrasi AI-Customer Experience yang kontekstual pada ekosistem e-commerce Indonesia.
Co-Authors Alvia Wesnita Andri Waskito Corina, Febry Dolly Iman Suryanta Febry Corina Mega Elfia Okto Randi, Peni Peni Okto Randi Putri Wulandari Wesnita, Alvia