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All Journal YUDISIA : Jurnal Pemikiran Hukum dan Hukum Islam AL-FANAR: JURNAL ILMU AL-QUR’AN DAN TAFSIR Notaire El-Faqih : Jurnal Pemikiran dan Hukum Islam Education and Social Sciences Review Indo-MathEdu Intellectuals Journal Jurnal Pengabdian kepada Masyarakat Desa (JPMD) At-Tadris: Journal of Islamic Education
Arif, Miftakhul
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Religion Humanities Decision Sciences, Operations Research & Management Education Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Nursing Social Sciences

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Journal : Indo-MathEdu Intellectuals Journal

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Inovasi Manajemen Pemasaran dalam Perspektif Islam Arif, Miftakhul
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.4030

Abstract

This research aims to examine how innovative marketing management strategies are implemented in higher education. Strategies to attract new customers and retain old customers require universities to develop a competitive advantage based on the quality of their services. This study uses a qualitative method with a type of library research. The data used in this research comes from scientific articles published in academic journals, research report results, and other related documents. Data was collected using documentation study techniques. Meanwhile, the analysis technique used is content analysis, which aims to evaluate the content of the collected literature. The findings of this research indicate that the marketing management of educational services from the perspective of the Qur'an can be carried out through the methods of bil hikmah, mauidhah hasanah, and al jidal billati hiya ahsan. The orientation and model of service marketing are implemented in a holistic spiritual manner based on religious values.  
Strategi Peningkatan Sistem Penjaminan Mutu pada Lembaga Pendidikan Tinggi Islam Arif, Miftakhul
Indo-MathEdu Intellectuals Journal Vol. 6 No. 5 (2025): Indo-MathEdu Intellectuals Journal
Publisher : Lembaga Intelektual Muda (LIM) Maluku

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54373/imeij.v6i5.4031

Abstract

The purpose of this study is to analyze the strategy of the quality assurance system of Islamic higher education in improving the quality of institutions in the era of globalization and the industrial revolution 4.0. Quality assurance is seen as important as a quality control instrument in maintaining and developing the quality of education. This research uses a qualitative method with the type of library research. Data were obtained from scientific articles published in academic journals, research reports, and other related documents using documentation techniques. Data analysis was conducted through content analysis to evaluate the content of the collected literature. The results showed that the application of total quality management in education can encourage more effective and sustainable institutional change. In the context of higher education, assessment and accreditation that have been focusing on inputs and outputs can be improved through the application of total quality management that integrates inputs, processes, and outputs as a whole.
Co-Authors Hermawati, Lili Marina, Dewi Purnama, Dimas Varizal Putra Ramadhan, Moh. Akbar Dzulfikar Ramadhani, Adristi Sulistio, Vania Larissa