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All Journal Jurnal Manajemen dan Bisnis (Performa) Almana : Jurnal Manajemen dan Bisnis Innovative: Journal Of Social Science Research Jurnal Pengabdian Tri Bhakti
Hamidah, Syifa Fauziah
Universitas Langlangbuana
Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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The Influence of Celebrity Endorsement and Product Quality on Online Shopping Interest Syifa Fauziah Hamidah
Almana : Jurnal Manajemen dan Bisnis Vol 5 No 2 (2021): August
Publisher : Program Studi Manajemen, Fakultas Ekonomi, Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (161.973 KB) | DOI: 10.36555/almana.v5i2.1571

Abstract

The development of online shopping in Indonesia is very fast than offline shopping makes promotion online also great demand, one form of online promotion is a promotion to an online celebrity who is considered to influence online sales. The purpose of this study is to determine how celebrity endorsement, product quality, and interest in buying online shopping case study students in the city of Bandung and to find out how much influence celebrity endorsement has on buying interest in online shopping, the effect of product quality on buying interest in online shopping, and the effect of celebrity endorsement and product quality on buying interest in online shopping. This study is a sample study in which consumers are respondents in the study, for data collection using a questionnaire with several respondents 200 people. The analytical method used is a quantitative method with descriptive analysis and verification analysis. To process data, the authors use the help of Microsoft Excel 2013 and SPSS 25 For Windows. The endorsement is in a good category, product quality is in a good category, and buying interest is in a good category. The results of this study either partially or simultaneously celebrity endorsement and product quality have a positive effect on buying interest in online shopping.
Analyze The Marketer Activity in Digital Era with Implemented Digital Ethic Rezi Muhamad Taufik Permana; Syifa Fauziah Hamidah
Jurnal Manajemen Bisnis Performa Vol 19, No 2 (2022)
Publisher : Universitas Islam Bandung

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29313/performa.v19i2.10483

Abstract

Digital technology has become part of marketing activities for a marketer, every marketer is currently required to be able to implement digital marketing activities. On the other hand, the use of digital technology raises issues that are hotly discussed, especially ethical issues.This research was conducted with a qualitative descriptive approach by looking at the theories of marketing and digital ethics. This study uses secondary data contained in books, white papers, journals, articles which is the basis for a literature review. The results show that digital skills and expertise alone are not enough for a marketer. To become a reliable marketer in the digital world, it is very necessary to know and apply digital ethics.
The Impact of Affiliate Marketing and Service Features on E-Commerce Consumers Buying Interest Lindi Utami Marquerette; Syifa Fauziah Hamidah
Almana : Jurnal Manajemen dan Bisnis Vol 7 No 1 (2023): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v7i1.2088

Abstract

The development of information technology in the 4.0 era has made business people make many changes in their business strategy, affiliate marketing is one of the marketing strategies that is being widely used today, apart from that, service features in the digital world are elements that need attention in influencing consumer buying interest. The purpose of this study is to find out how affiliate marketing, service features, and buying interest consumers of TikTok Shop e-commerce. And to find out how much impact affiliate marketing has on buying interest, the impact of service features on buying interest, as well as the influence of affiliate marketing and service features on buying interest. In this study, the independent variable (X) is affiliate marketing and service features, and then the dependent variable (Y) is buying interest consumers. This research is a sample study where consumers are respondents to this study, for data collection using a questionnaire with a total of 100 respondents. The analytical method used is a quantitative method with descriptive analysis. To process the data, the author used Microsoft Excel 2019 and SPSS 26 For Windows. The result of this study is either partially or simultaneously affiliate marketing and service features have a positive effect on e-commerce consumers buying interest.
Analysis of Paylater Usage on Impulsive Buying Behavior Syifa Fauziah Hamidah; Roro Arinda Reswanti Julian Pratama; Rezi Muhamad Taufik Permana
Almana : Jurnal Manajemen dan Bisnis Vol 8 No 1 (2024): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v8i1.2514

Abstract

The use of new financial technologies, such as PayLater services, has grown rapidly in recent years. This service allows consumers to buy goods without paying directly at the time of purchase, but instead pay later within a certain period of time. Although this service provides convenience and flexibility in shopping, unwise use can increase the risk of impulsive purchasing behavior. The purpose of this study is to find out how to analyze the relationship between PayLater use and impulsive shopping behavior. The analytical method used is a quantitative method with descriptive analysis. To process the data, the author used Microsoft Excel 2019 and SPSS 26 For Windows. The survey method was carried out by distributing questionnaires to respondents who used PayLater services and measuring the level of their impulsive behavior in buying goods online. The study results show a strong relationship between impulsive buying behavior and pay-later users.
Pengaruh Food Vlogger Terhadap Persepsi Konsumen Lindi Utami Marquerette; Lutfi Wasi; Syifa Fauziah Hamidah
Innovative: Journal Of Social Science Research Vol. 4 No. 1 (2024): Innovative: Journal Of Social Science Research
Publisher : Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/innovative.v4i1.9300

Abstract

Tujuan dari penelitian ini adalah untuk mengetahui bagaimana food vlogger dan persepsi konsumen. Serta untuk mengetahui seberapa besar pengaruh food vlogger terhadap persepsi konsumen. Dalam penelitian ini sebagai variabel bebas (X) yaitu food vlogger, sedangkan variabel terikat (Y) yaitu persepsi konsumen. Penelitian ini merupakan penelitian sampel yang mana konsumen merupakan responden dalam penelitian, untuk pengumpulan data menggunakan kuesioner dengan jumlah responden 100 orang. Metode analisis yang digunakan adalah metode kuantitatif dengan analisis deskriptif. Untuk mengolah data, penulis menggunakan bantuan program Microsoft Excel 2019 dan SPSS 26 For Windows.
Pendaftaran Prosedur Sertifikasi Halal MUI Bagi UMKM Dimsum NN Rinjani, Diliya Mariam; Hamidah, Syifa Fauziah; Hambali, M. Shany
Jurnal Pengabdian Tri Bhakti Vol 5 No 2 (2023): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/jptb.v5i2.2196

Abstract

Every year food trends emerge, both food trends originating from Indonesia and food trends originating from abroad, one of which is dimsum. The public's interest in Dimsum culinary originating from China is great, but because it comes from a country where the majority of the people are non-Muslims, the halalness of this type of Dimsum culinary is often questioned. The purpose of this PKM activity is to help these MSMEs with registration for MUI halal certificates, and then assist digital marketing through online market places and social media. The method used in this service activity is direct observation to the location, conducting counseling/education, training, demonstrations and mentoring to partners, then helping to register the NIB and then helping to register the halal certification. As a result, MSME partners can understand the importance of halal certificates for the products they sell to increase consumer confidence.
The Impact of Consumer Negative Online Reviews and The Role of Religiosity on Post-Purchase Behavior of Muslim Consumers: As an Experimental Design Roro Arinda Reswanti Julian Pratama; Rezi M. Taufik Permana; Syifa Fauziah Hamidah
Almana : Jurnal Manajemen dan Bisnis Vol 9 No 1 (2025): April
Publisher : Bandung: Prodi Manajemen FE Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36555/almana.v9i1.2797

Abstract

Online reviews are now a part of consumer preferences in determining product choices. This study aims to investigate the impact of negative online reviews from consumers and the role of religiosity on Muslim consumers' post-purchase behavior. Researchers use experimental designs to test hypotheses. The research focus is on understanding how Muslim consumers respond to negative online reviews as well as how religious factors may influence their responses to post-purchase behavior. This research is expected to provide insight for business practitioners in designing more effective review management and marketing strategies for the Muslim market, as well as providing a theoretical contribution to the understanding of the relationship between consumer reviews, religiosity, and post-purchase behavior.
Literasi Keuangan Digital di Lingkungan Pedagang UNLA dalam Penggunaan Metode Pembayaran Non-Tunai (QRIS GoPay) Ramdani, Dani; Reswanti J.P., Roro Arinda; Hamidah, Syifa Fauziah; Marquerette, Lindi Utami
Jurnal Pengabdian Tri Bhakti Vol 7 No 1 (2025): Jurnal Pengabdian Tri Bhakti
Publisher : Lembaga Pengabdian kepada Masyarakat Universitas Langlangbuana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70825/jptb.v7i1.2322

Abstract

The progression of the digital era necessitates the enhancement of digital financial literacy, particularly among small-scale entrepreneurs. QRIS (Quick Response Code Indonesian Standard) has emerged as a widely adopted digital payment method across Indonesia, including among merchants within the Langlangbuana University (UNLA) environment. Nevertheless, the level of understanding and adoption of this system remains relatively low, primarily due to limited exposure to digital financial education. This program aims to increase merchants’ comprehension of non-cash transactions utilizing QRIS GoPay through an educational approach combined with direct mentoring. Employing a participatory framework, the program encompasses stages of socialization, training, and evaluation. The findings reveal that 85% of participants demonstrated an understanding of QRIS functionality post-program, and 50% successfully activated their QRIS GoPay accounts during the training sessions. These outcomes indicate the program's effectiveness in fostering digital financial literacy and advancing financial inclusion within the UNLA community
Co-Authors Dani Ramdani, Dani Hambali, M. Shany Lindi Utami Marquerette Lindi Utami Marquerette Lutfi Wasi Marquerette, Lindi Utami Reswanti J.P., Roro Arinda Rezi M. Taufik Permana Rezi Muhamad Taufik Permana Rinjani, Diliya Mariam