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All Journal Multifinance Adpebi International Journal of Multidisciplinary Sciences
Lilyana, Fitria
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Religion Agriculture, Biological Sciences & Forestry Automotive Engineering Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Journal : Multifinance

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CUSTOMER LOYALTY: THE INFLUENCE OF PRICES AND PROMOTIONS ON CUSTOMER LOYALTY : CASE STUDY AT MINIMARKET IN BANDUNG Putra, Wahyu Pramana Arya; Fransiska, Friza Viola; Lilyana, Fitria; Hersusetiyati, Hersusetiyati; Lusiana, Senny
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.348

Abstract

Indomaret customers in Bandung tend to compare prices at one minimarket with another, especially if the minimarkets are located close to each other. The price of goods in minimarkets is a fixed price that cannot be negotiated by customers. Customers tend to see product promotions in the form of discounts or price discounts, as well as other promotions such as bundling packages, when they want to make a purchase. This research was conducted to describe and analyze prices, promotions, and customer loyalty, as well as to measure the influence of prices and promotions on customer loyalty at Indomaret in Bandung. The method used in this research is descriptive and a verification analysis method. The population in this research is the Indomaret in Bandung customers. The analytical method used in this research is multiple linear regression analysis. Based on partial research results, prices have a positive and significant effect on customer loyalty, and promotions have a positive and significant effect on customer loyalty. Simultaneously, price and promotion have a positive and significant effect on Indomaret customer loyalty in Bandung.
THE EFFECT OF COMPENSATION ON EMPLOYEE PERFORMANCE AT PT JOYCI NUSANTARA CEMERLANG Daughter, Nandita Melta; Lilyana, Fitria; Sikki, Nurhaeni
Multifinance Vol. 3 No. 3 (2026): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i3.516

Abstract

PT Joyci Nusantara Cemerlang is a company engaged in the food industry, specifically in the production of dry cookies. In its production process, employees play an important role in maintaining product quality and ensuring smooth operations. However, based on pre-survey results and interviews, it was found that the compensation received by employees did not fully meet the Bandung Regency Minimum Wage Standard, along with a decline in performance in several aspects. This study aims to analyze the effect of compensation on employee performance. The research method used is a qualitative approach quantified into quantitative data. Data were collected through questionnaires distributed to 50 respondents and analyzed using descriptive analysis, simple linear regression test, correlation coefficient, determination, and t-test. The results show that compensation falls into the “Fair” category with an average score of 3.02, while employee performance is also in the “Fair” category with an average score of 3.19. Partially, compensation has an effect on employee performance with a t-value of 4.537 > t-table value of 1.677 and a significance level of 0.000. The coefficient of determination (R²) of 0.300 indicates that compensation contributes 30% to employee performance, while the remaining 70% is influenced by other factors not examined in this study.
Co-Authors Daughter, Nandita Melta Fransiska, Friza Viola Hersusetiyati, Hersusetiyati Iwan Rijayana, Iwan Lusiana, Senny Putra, Wahyu Pramana Arya Sapitri, Listi Maulida Sikki, Nurhaeni Tahmat, Tahmat