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All Journal JISIP: Jurnal Ilmu Sosial dan Pendidikan Abdi Masyarakat Multifinance Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis
Hersusetiyati, Hersusetiyati
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Arts Humanities Economics, Econometrics & Finance Education Energy Law, Crime, Criminology & Criminal Justice Social Sciences Other

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MANAJEMEN RANTAI PASOKAN PADA KEGIATAN KEWIRAUSAHAAN DAN INOVASI PRODUK SEBAGAI PENENTU KINERJA UKM Satmoko, Nugroho Djati; Hersusetiyati, Hersusetiyati; Priadi, Muhammad Dadi; Yuniarsih, Yuyun
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4287

Abstract

The purpose of this study is to provide practical and theoretical insights into how small and medium enterprises (SMEs) adjust and further develop entrepreneurial activities, product innovation and SME business performance in the city of Bandung. This study used quantitative methods by using questionnaires for data collection. The number of samples used was 119 respondents using purposive sampling techniques. Partial least Square (PLS) is used for data processing. Based on the results of data analysis, it is implied that entrepreneurial competence has a significant effect on business performance, entrepreneurial competence has a significant effect on product innovation. However, product innovation does not have a significant effect on SME business performance.
Pelatihan Pemasaran Online Bagi Mitra UMKM Kerupuk Melarat Di Desa Belendung Karawang Dalam Meningkatkan Penjualan Produk yuniarsih, yuyun; Irawaty, Sandra; Sanusi, Nunung; Hersusetiyati, Hersusetiyati; Sikki, Nurhaeni; Sabila, Silsi; Firdaus, Ridwan Tho At; Gunawan, Putri Kurnia
Abdi Masyarakat Vol 4, No 2 (2022): Abdi Masyarakat
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/abdi.v4i2.4411

Abstract

Micro, Small and Medium Enterprises play an important role in improving the economy and community welfare. The ability to compete and market products is one of the spearheads so that business actors can exist and be competitive. There are many factors that affect the success of a business, but how a product can dominate the market is one of the priorities that must be done by business actors. In the era of the Industrial Revolution 4.0, business actors can no longer rely on conventional marketing, they must also start marketing their products online. This shift in marketing model must be carried out immediately by business actors so that their products can compete in the global market. Business actors assisted by MSME partners in Karawang have experienced many obstacles in terms of marketing, business actors still rely on conventional marketing and have not utilized social media optimally as a means of marketing their products. The purpose of this activity is to provide knowledge about the use of social media as a marketing medium and provide skills to MSME owners in increasing sales of their products. The methods used in this activity are training and mentoring. The results of the activities besides increasing knowledge are expected that business actors will also be able to take advantage of social media, namely shopee and Instagram as a means of product promotion and marketing so that sales can increase.
CUSTOMER LOYALTY: THE INFLUENCE OF PRICES AND PROMOTIONS ON CUSTOMER LOYALTY : CASE STUDY AT MINIMARKET IN BANDUNG Putra, Wahyu Pramana Arya; Fransiska, Friza Viola; Lilyana , Fitria; Hersusetiyati, Hersusetiyati; Lusiana, Senny
Multifinance Vol. 2 No. 2 (2024): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v2i2.256

Abstract

Indomaret customers in Bandung tend to compare prices at one minimarket with another, especially if the minimarkets are close. The price of goods in minimarkets is a fixed price that cannot be negotiated by customers. Customers tend to see product promotions in the form of discounts or price discounts as well as other promotions such as bundling packages when they want to make a purchase. This research was conducted to describe and analyze prices, promotions, and customer loyalty, as well as measuring the influence of prices and promotions on customer loyalty at Indomaret in Bandung. The method used in this research is descriptive and verification analysis method. The population in this research is Indomaret in Bandung customers. The analytical method used in this research is multiple linear analysis. Finding, based on partial research results, prices have a positive and significant effect on customer loyalty, and promotions have a positive and significant effect on customer loyalty. Simultaneously, price and promotion positively and significantly affect Indomaret customer loyalty in Bandung.
CUSTOMER LOYALTY: THE INFLUENCE OF PRICES AND PROMOTIONS ON CUSTOMER LOYALTY : CASE STUDY AT MINIMARKET IN BANDUNG Putra, Wahyu Pramana Arya; Fransiska, Friza Viola; Lilyana, Fitria; Hersusetiyati, Hersusetiyati; Lusiana, Senny
Multifinance Vol. 3 No. 1 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i1.348

Abstract

Indomaret customers in Bandung tend to compare prices at one minimarket with another, especially if the minimarkets are located close to each other. The price of goods in minimarkets is a fixed price that cannot be negotiated by customers. Customers tend to see product promotions in the form of discounts or price discounts, as well as other promotions such as bundling packages, when they want to make a purchase. This research was conducted to describe and analyze prices, promotions, and customer loyalty, as well as to measure the influence of prices and promotions on customer loyalty at Indomaret in Bandung. The method used in this research is descriptive and a verification analysis method. The population in this research is the Indomaret in Bandung customers. The analytical method used in this research is multiple linear regression analysis. Based on partial research results, prices have a positive and significant effect on customer loyalty, and promotions have a positive and significant effect on customer loyalty. Simultaneously, price and promotion have a positive and significant effect on Indomaret customer loyalty in Bandung.
Dampak Persepsi Kemudahan dan Kualitas Situs Web terhadap Keinginan Konsumen untuk Membeli di Tokopedia di Universitas Sangga Buana YPKP Bandung Ekaputra, Adriansyah; Hersusetiyati, Hersusetiyati; Ruslin, Nadya
Jurnal Digital Bisnis, Modal Manusia, Marketing, Entrepreneurship, Finance, & Strategi Bisnis (DImmensi) Vol 5 No 2 (2025): JURNAL DIMMENSI
Publisher : Prodi S1 Administrasi Bisnis Universitas Sangga Buana YPKP

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32897/dimmensi.v5i2.4567

Abstract

This study aims to analyze the impact of perceived ease of use and website quality on consumers' purchase intention on the Tokopedia e-commerce platform at Universitas Sangga Buana YPKP Bandung. The findings indicate that both perceived ease of use and website quality have a positive and significant effect on consumers' purchase intention. Perceived ease of use has a regression coefficient of 0.640, while website quality has a regression coefficient of 0.249. The F-test shows that these two variables collectively have a significant impact on purchase intention, with an F-value of 256.029. The study concludes that to enhance consumers' purchase intention on Tokopedia, it is essential to continuously improve perceived ease of use and website quality, including user-friendly navigation, attractive design, optimal loading speed, and transaction security. Therefore, Tokopedia can be more effective in attracting and retaining consumers' purchase interest in the increasingly competitive e-commerce market.
ANALISIS PERENCANAAN DAN PENGENDALIAN PRODUKSI INJECTION PART NEW MODEL PAJERO SPORT 20 MY DI PT. SHIN SAM PLUS INDUSTRY KARAWANG Supriatna, Yana; Hersusetiyati, Hersusetiyati; Priadi, Muhammad Dadi
JISIP: Jurnal Ilmu Sosial dan Pendidikan Vol 7, No 1 (2023): JISIP (Jurnal Ilmu Sosial dan Pendidikan) (Januari)
Publisher : Lembaga Penelitian dan Pendidikan (LPP) Mandala

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.58258/jisip.v7i1.4536

Abstract

The purpose of this study is to analyze how planning, controlling and project recommendations for making injection components for the New Model Pajero Sport 20 MY car at PT. Shin Sam Plus Industry in fulfilling customer demand Using a qualitative approach, data collection techniques through interviews and observations, compiling research instruments and conducting analysis and checking the validity of the data, the object of research is in the Division of Production Planning and Inventory Control (PPIC) Sukaluyu, Telukjambe Timur, Kabupaten Karawang. The results of the research on project planning for the manufacture of injection components for the New Model Pajero Sport 20 MY car at PT. Shin Sam Plus Industry, in fulfilling customer requests, performs machine check sheets, for example 5 (five) minutes before starting the process is checked so that when production hours are running well there are no obstacles whatsoever that impact Stop production. Checking the raw materials, the plan has been distributed H-1 or according to company policy, all according to the plan that has been set, if there is a revision, it is not immediately revised. Control is carried out indirectly, meaning that the capacity is insufficient and a back up plan is needed, namely by subcontracting the product to the vendor and the need for a feasibility study with an audit so that it can meet the requirements requested by the customer. Control based on certain conditions is by means of the need for a contingency plan in all aspects so as to meet customer demand when there are internal or external abnormal conditions. PPC also monitors the materials required for production. Convey as detailed information as possible from internal and customers. Analyze the data obtained. Display data and discuss and then monitor production forecasts that have been made. Taken from the forest data sent by the customer and calculated for the Reject Ratio, Monitor consumption consumption, production and standard consumption data from engineering. Proposals related to solutions for fulfilling customer requests that can be provided to Management, so as to increase company profits, Request to the Dept. Engineering to be able to review consumption standards at least once a month to avoid differences in consumption usage. Then the addition of equipment/tools used by the process (such as packaging, jigs, trolly, etc.), agenda for routine review between departments. POs received from customers must enter the maximum AKR at the end of the month or on the 20-25th to carry out cost calculations and update production capacity, recommendations for employees of PT. Shin Sam Plus Industries. In order to be more intentional about checking raw materials, this is done to ensure that production does not stop due to waiting for material or not available so that productivity is constrained.
THE ROLE OF TRAINING AND DEVELOPMENT OF GEN-Z EMPLOYEES IN IMPROVING SERVICE QUALITY AT PT JRX POOL & CAFÉ BANDUNG CITY Priadi, Muhammad Dadi; Batubara, Inka Hermando; Hersusetiyati, Hersusetiyati; Sikki, Nurhaeni; Gemellia, Livy Putrikita
Multifinance Vol. 3 No. 2 (2025): Multifinance
Publisher : PT. Altin Riset Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61397/mfc.v3i2.437

Abstract

This study aims to analyze the role of training and development of Gen-Z employees in improving service quality at PT JRX Pool & Café. Employee training and development is a key factor in improving skills, work efficiency, and professionalism, especially for Gen-Z employees who have unique characteristics in the world of work. This research uses descriptive qualitative methods with data collection techniques through observation, interviews, and documentation. The results show that training at PT JRX Pool & Café is still limited, with only one implementation in the last three years, as well as retraining which is still in the planning stage. In addition, cross-functional training and creativity programs have not been formally implemented, although there are informal initiatives in some departments. In terms of development, the study found that performance evaluations are conducted regularly through self-assessment and supervisor appraisals. However, there are still challenges in work discipline, absenteeism, and employee initiative in contributing to service innovation. The service quality of Gen-Z employees at PT JRX Pool & Café is considered quite good, but there are still some obstacles in the aspects of reliability, responsiveness, and empathy towards customers. The conclusion of this study confirms that more structured and continuous training and development is urgently needed to improve service quality and customer satisfaction. Companies need to improve training methods to better suit Gen-Z characteristics, including technology-based approaches, real case simulations, and continuous evaluation to ensure service standards remain optimal.
Co-Authors Adriansyah Ekaputra Batubara, Inka Hermando Firdaus, Ridwan Tho At Fransiska, Friza Viola Gemellia, Livy Putrikita Gunawan, Putri Kurnia Lilyana , Fitria Lilyana, Fitria Lusiana, Senny Muhammad Dadi Priadi Nugroho Djati Satmoko Putra, Wahyu Pramana Arya Ruslin, Nadya Sabila, Silsi Sandra Irawaty Sanusi, Nunung Sikki, Nurhaeni Supriatna, Yana Yuyun Yuniarsih