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Khoirianto, Redy
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Journal : Madani: Multidisciplinary Scientific Journal

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Pengaruh Content Marketing dan Influencer Marketing terhadap Purchase Intention Produk Somethinc Pada Generasi Z Pengguna Tiktok di Blitar Maharani, Nabella Intan Kiki; Kurniawan, Moh Zaki; Mawardi, Muhammad Adib; Khoirianto, Redy
Madani: Jurnal Ilmiah Multidisiplin Vol 3, No 6 (2025): July 2025
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.15767268

Abstract

This study aims to determine the Influence of Content Marketing and Influencer Marketing on Purchase Intention of Somethinc Products on Generation Z Tiktok Users in Blitar. This study uses a quantitative method, with primary data in the form of questionnaire answers distributed online using Google Form to respondents. The population in this study was Generation Z users of Somethinc products who were active on Tiktok, with a sample of 100 respondents using the Lemeshow formula. Data was processed and retrieved using SPSS version 21. The results of the study indicate that: 1) Content marketing has a significant partial influence on the purchase intention of somethinc products on generation z TikTok users in Blitar; 2) Influencer marketing has a significant partial influence on the purchase intention of somethinc products on generation z TikTok users in Blitar; 3) Content marketing and influencer marketing have a significant influence together on the purchase intention of somethinc products on generation z TikTok users in Blitar.
Co-Authors Aini, Charisma Nur Arif Wahyudi Kurniawan, M. Zaki Kurniawan, Moh. Zaki Maharani, Nabella Intan Kiki Masrunik, Endah Mawardi, M. Adib Mawardi, Muhammad Adib Octavia, Revita Septiawan, Bambang Shodiq, Fajar Nur