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All Journal Koaliansi Journal of Economics and Tourism
Ardiansyah, Fikky
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Economics, Econometrics & Finance Social Sciences

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Tantangan dan Peluang Usaha pada Koperasi Sektor Perikanan: Studi Lapangan KUD Minasari Pangandaran Puspita Hermawan, Adi; Oktaviani, Christina; Ardiansyah, Fikky; Indra Praja, Gunawan; Agustina, Tri
Koaliansi : Cooperative Journal Vol. 4 No. 2 (2025): Koaliansi : Cooperative Journal
Publisher : Universitas Koperasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32670/koaliansi.v4i2.5063

Abstract

The Minasari Koperasi Unit Desa (KUD) has an important role in helping local fishermen increase their income through increasing production capacity and productivity, expanding employment opportunities, and expanding the marketing reach of fishery products. However, in the process KUD Minasari faces several challenges and opportunities that can affect the sustainability and growth of its business. This research aims to analyze the challenges and opportunities faced by KUD Minasari, a fisheries cooperative in Pangandaran Regency. The method used is descriptive qualitative with a field study approach based on primary data obtained through visits, interviews and internal document review. KUD Minasari faces a number of challenges, such as dependence on one business unit, namely the Tempat Pelelangan Ikan (TPI), low technology adoption, and limited digital marketing. Less active member involvement and non-compliance with cooperative rules are also problems that result in slow development of cooperatives. This research also found opportunities for business diversification, increased use of technology, and market expansion through digital marketing strategies. By utilizing the potential of other business units, cooperatives can reduce the risk of dependence on TPI.
Rancang Bangun “Dolan Yuk” sebagai Discovery and Investation Platform untuk Pengembangan Pariwisata Kediri Berkelanjutan Purwono, Prahoro Yudo; Ardiansyah, Fikky
Benefits : Jurnal Ekonomi dan Pariwisata Internasional Vol 1 No 2 (2024): Economic, Social, and Managerial Development in the Context of Finance, Tourism,
Publisher : Yayasan Penelitian dan Pengabdian Masyarakat Sisi indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.69836/benefits-jeti.v1i2.54

Abstract

The public image of Kediri, which is still not optimal, has resulted in fewer visitors to specific tourist sectors. Additionally, poor management and marketing, along with inadequate investor absorption, are also complex issues. Furthermore, in some tourism sectors, Kediri still has many shortcomings, ranging from underutilizing existing tourism potential to fluctuations in visitor numbers, leading to a decline in the community's economic growth. Given these potentials, developing a sustainable tourism strategy with effective and efficient marketing is crucial to promote Kediri's public image locally and nationally. This research aims to describe the development of 'Dolan Yuk' as a marketing and tourism promotion platform and a means for the broader community to invest in the tourism sector, with a key focus on preserving and promoting the local culture. The research method used is a qualitative approach based on the ADDIE model. The research findings indicate that developing 'Dolan Yuk' is a stability strategy to develop Kediri's tourism potential better by attracting investors and visitors through various online offerings. This strategy is expected to preserve local culture while improving community welfare through tourism.
Co-Authors Indra Praja, Gunawan Oktaviani, Christina Purwono, Prahoro Yudo Puspita Hermawan, Adi Tri Agustina, Tri