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POLITENESS STRATEGIES AND SOCIAL DIMENSIONS IN CHLOÉ ZHAO'S FILM NOMAD LAND: SOCIOPRAGMATICS STUDY hendar; Regina Aulia Kurnia Jaya
English Journal Literacy Utama Vol. 6 No. 1 (2021): English Journal Literacy UTama
Publisher : Universitas Widyatama

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (710.602 KB)

This research aims to identify the most dominant kinds of politeness strategies used in Chloé Zhao's film Nomad land and to analyze the most dominant social dimensions that influence the selection of politeness strategies used in Chloé Zhao's film Nomad land. The method used in this research is a qualitative descriptive method and to get the data needed for this research, the data collection is conducted by choosing and watching the film, reading the film's script, collecting the data, identifying the data, classifying the data, then analyzing the data based on its politeness strategies and social dimensions, and drawing a conclusion related to the results of the data that has been analyzed. The theoretical framework used in this research is the theory of politeness strategies from Brown and Levinson (1987) and the theory of social dimensions from Holmes (2013). The results of this study show that there are 4 politeness strategies found from the 35 data analyzed, the most dominant politeness strategy used in Chloé Zhao's film Nomadland are 18 data (51,43%) of bald on record strategy, followed by 8 data of positive politeness strategy (22.86%), then 6 data (17,14%) of negative politeness strategy, and 3 data (8,57%) of off record strategy. Meanwhile, the most dominant social dimensions that influenced the selection of politeness strategies used in Chloé Zhao's film Nomadland are 19 data (54,29%) of the solidarity–social distance scale, followed by 6 data (17,14%) of the formality scale, then 6 data (17,14%) of the referential and affective function scales, and the last is 4 data (11,43%) of the status scale.

The Role of Perceived Usefulness and Perceived Ease of Use in Increasing Repurchase Intention in the Era of the Covid-19 Pandemic Raditya Ferdianto; Hendar
Research Horizon Vol. 2 No. 2 (2022)
Publisher : Publindo Akademika

The COVID-19 pandemic has paralyzed many sectors, including e-commerce. Many online businesses have experienced drastic sales declines because of strict social restrictions. For this reason, e-commerce business managers need to take preventive action by further investigating what factors increase consumer purchase intentions in shopping on e-commerce so that companies can continue to survive and be sustainable. This study aims to determine the role of perceived benefits and convenience in increasing repeat purchases and the mediating role of shopping experience in influencing the relationship of benefits and convenience to repurchase online shopping users in Central Java. The sample in this study was 152 mobile shopping users in Central Java. The data collection method in this study used a questionnaire. Data were analyzed using Smart PLS 3.0 software. The results showed a positive and significant effect of perceived usefulness and perceived ease of use on the mobile consumer experience. In contrast, the consumer’s experience in mobile shopping had a positive and significant effect on repurchase intention. Repurchase intention can also be increased through consumers’ mobile experiences stimulated by perceived usefulness and ease of use.

EXPLORING HERITAGE: SOCIOLINGUISTICS ANALYSIS ON SLANG WORD IN AFRICAN AMERICAN ENGLISH (AAE) IN TIKTOK’S COMMENTS Fifih Latifah; Hendar
SAMPURASUN Vol 10 No 2 (2024): Sampurasun Vol. 10 No. 2 - 2024
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v10i2.14949

This study examines language issues that arise in social media. Users of TikTok frequently contribute images, videos, and memes. Users of TikTok also left comments on the post in a variety of languages. Slang is used, and the language style has been studied. The purpose of this study was to understand how slang is put together, what it means, and what its function is. The justification for utilizing slang was revealed in user comments on TikTok. The researcher is interested in talking about the phenomena of African American English slang terms seen in comments on TikTok social media with regard to this issue. Additionally, this study uses a qualitative, descriptive approach. The information was gathered from TikTok users' comment sections over a specific time period. The theory of the functions of slang is from Zhou and Fan (2013), and the framework for the types of slang is based on the theory of Allan & Burridge (2006). The analysis's findings indicate that there are four categories of slang utilized by TikTok users: Clipping, Acronyms, Fresh and Creative, and Flippant. Slang among TikTok users serves purposes related to pursuing self-identity and emotive feelings. The sociolinguistic approach is utilized to better comprehend the slang expressions found in TikTok comments and to address the two issues that have resulted from them.

FIGURATIVE LANGUAGE IN SIMPLE PLAN’S ALBUM NO PADS, NO HELMETS … JUST A BALLS: SEMANTICS AND SEMIOTICS STUDY Rendo, Antonius; Hendar
SAMPURASUN Vol 11 No 1 (2025): Sampurasun Vol. 11 No. 1 - 2025
Publisher : Lembaga Penelitian Universitas Pasundan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23969/sampurasun.v11i1.22759

This article purposed to conduct a comprehensive analysis of figurative language found in the lyrics of Simple Plan's album "No Pads, No Helmets... Just Balls," as well as to explore its semiotic implications. The background of this research is rooted in the recognition that popular music lyrics are not only artistic expressions but also complex linguistic constructions that reflect broader cultural and emotional narratives. Despite the widespread influence of popular music, systematic studies combining figurative language analysis with semiotic interpretation remain limited, particularly in contemporary pop-punk genres. The research employs a qualitative descriptive method, focusing on an in-depth examination of five selected songs from the album. The analysis is grounded in Leech's (1981) theory of figurative language, which categorizes various forms of figurative expressions, and Barthes' (1977) theory of semiotics, which delves into the relationship between signs and meanings. The findings of this study reveal that the lyrics utilize five distinct types of figurative language: metaphor, personification, hyperbole, simile, and alliteration. Each of these elements plays a crucial role in enhancing the lyrical content, contributing to the overall impact of the songs. This research underscores the idea that figurative language serves not only as a tool for variation in expression but also as a powerful means to convey complex emotions and to establish a specific atmosphere within the music. Furthermore, the semiotic analysis indicates that the lyrics predominantly convey connotative meanings, which add layers of significance for the reader or listener. These connotations enrich the understanding of the songs, allowing for a deeper emotional connection and interpretation. By examining the interplay between figurative language and semiotics, this study contributes scientifically to the fields of linguistics, literary studies, and cultural semiotics. It expands understanding of how linguistic creativity in music can shape emotional resonance and cultural meaning, offering new perspectives on the analysis of language in popular media. In addition, the interplay between figurative language and semiotics contributes to a greater appreciation of how Simple Plan's lyrics resonate with audiences, highlighting the intricate ways in which language can evoke feelings and create meaning in the context of popular music. Keywords: figurative language, lyric analysis, popular music, simple plan, semiotics

THE IMPACT OF HOME LITERACY ENVIRONMENT ON THE THEME PREFERENCES IN THE NOVELS BY CHILD AUTHORS Supri, Ida Zuraida; Ervina CM Simatupang; Hendar
English Review: Journal of English Education Vol. 13 No. 2 (2025)
Publisher : University of Kuningan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25134/erjee.v13i2.11478

Children are naturally fond of stories that integrate meaning and humor yet engagingly deliver life principles and concepts. Stories provide not only entertainment but also a means of learning about various habits, cultures, and arrays of human experiences. In recent years, a remarkable shift has occurred in which children, previously passive consumers of stories, have become active contributors as child authors. In Bandung, the capital city of West Java capital city, a national publisher has emerged as a facilitator for child authors, allowing them to publish their creative works. This platform has published 536 novels written by young minds over the last two decades under the brand Kecil-Kecil Punya Karya (KKPK). This paper investigates the theme and genre preferred by child authors for their novels and to what extent immediate social factors influence their writing and topic preferences. This research may contribute valuable insights into the intersection of sociolinguistics, education, and societal influence by understanding the dynamics of child authorship. The results show that the themes preferred by the child authors are adventure and exploration, family and affection, friendship and mystery, and problem-solving. Immediate environment; family and school play a tremendous role in introducing, nurturing, and developing early literacy routines for child authors that lead to a positive productive literacy culture.

PENGARUH BRAND AWARENESS, BRAND LOYALTYDAN BRAND PERSONALITY TERHADAP PURCHASEDECISION DENGAN PURCHASE INTENTION SEBAGAIVARIABEL INTERVENING PADA PROVIDER INDOSATDI KOTA SEMARANG Kieflan Dzilly; Asyhari; Hendar
Jurnal Bisnis Manajemen dan Akuntansi (BISMAK) Vol. 5 No. 02 (2025): Vol 5 No 2 Tahun 2025
Publisher : Universitas Duta Bangsa Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47701/bismak.v5i01.5127

The rapid growth of the telecommunications industry in Indonesia has intensified competition among providers, including Indosat, in influencing consumer purchase decisions. This study aims to analyze the influence of Brand Awareness, Brand Loyalty, and Brand Personality on Purchase Decision with Purchase Intention as a mediating variable among Indosat users in Semarang. The research method is explanatory research using a quantitative approach. The sample consists of 100 respondents selected through purposive sampling. Data were collected using questionnaires and analyzed with multiple linear regression and the Sobel test for mediation analysis. The results show that Brand Awareness, Brand Loyalty, and Brand Personality have a positive and significant effect on both Purchase Intention and Purchase Decision. Furthermore, Purchase Intention is proven to mediate the relationship between the three independent variables and the purchasing decision. These findings suggest that strengthening brand awareness, loyalty, and brand personality should be the focus of Indosat’s marketing strategy to increase consumer buying intentions and decisions. This study provides implications for developing consumer behavior-based marketing strategies in the telecommunications sector.

Enhancing Employee Performance Through Lean Technical and Social Practices: A Case Study in Oil and Gas Laboratory Services Muntaha, Cholip; Hendar
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1827

This study examines the application of Lean Technical and Social Practices in enhancing employee performance within the oil and gas laboratory services sector. The oil and gas industry plays a crucial role in Indonesia's economy, yet it faces operational challenges due to fluctuating global oil prices and stringent regulations. The research investigates strategies for improving efficiency and productivity in the sector, with a focus on Total Quality Management (TQM), Just in Time (JIT), and Lean Social Practices. The problem addressed is the need for enhanced operational efficiency and labor productivity in oil and gas laboratory services. This paper fills the gap in research regarding the direct effects of TQM and JIT on employee performance in the oil and gas laboratory services context. While these practices have been widely studied in manufacturing, their impact on employee performance in this specific service sector remains underexploredA quantitative research approach was employed, using structured questionnaires to gather data from 77 participants involved in oil and gas laboratory services. The results show that while TQM significantly improves employee performance both directly and indirectly, JIT only yields positive outcomes when mediated by Lean Social Practices. The study advances the understanding of socio-technical integration by showing that combining technical and social practices delivers sustainable performance gains and practical management benefits in oil and gas laboratory services.

Enhancing Employee Performance Through Lean Technical and Social Practices: A Case Study in Oil and Gas Laboratory Services Muntaha, Cholip; Hendar
Ilomata International Journal of Management Vol. 6 No. 4 (2025): October 2025
Publisher : Yayasan Sinergi Kawula Muda

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61194/ijjm.v6i4.1827

This study examines the application of Lean Technical and Social Practices in enhancing employee performance within the oil and gas laboratory services sector. The oil and gas industry plays a crucial role in Indonesia's economy, yet it faces operational challenges due to fluctuating global oil prices and stringent regulations. The research investigates strategies for improving efficiency and productivity in the sector, with a focus on Total Quality Management (TQM), Just in Time (JIT), and Lean Social Practices. The problem addressed is the need for enhanced operational efficiency and labor productivity in oil and gas laboratory services. This paper fills the gap in research regarding the direct effects of TQM and JIT on employee performance in the oil and gas laboratory services context. While these practices have been widely studied in manufacturing, their impact on employee performance in this specific service sector remains underexploredA quantitative research approach was employed, using structured questionnaires to gather data from 77 participants involved in oil and gas laboratory services. The results show that while TQM significantly improves employee performance both directly and indirectly, JIT only yields positive outcomes when mediated by Lean Social Practices. The study advances the understanding of socio-technical integration by showing that combining technical and social practices delivers sustainable performance gains and practical management benefits in oil and gas laboratory services.

Model Peningkatan Repurchase Intention Produk Asal Indonesia di Kalangan Konsumen Pasar Arab Saudi Wibowo, Eric Cahyadi; Ratnawati, Alifah; Nurhidayati; Hendar
Cerdika: Jurnal Ilmiah Indonesia Vol. 4 No. 12 (2024): Cerdika: Jurnal Ilmiah Indonesia
Publisher : Publikasi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59141/cerdika.v4i12.2359

Penelitian ini bertujuan untuk menganalisis dan memverifikasi faktor-faktor yang memengaruhi niat pembelian kembali (repurchase intention) produk asal Indonesia di pasar Arab Saudi. Dengan fokus pada nilai ekonomi, citra merek, nilai rasa, dan kepuasan konsumen, penelitian ini berupaya untuk mengembangkan model yang dapat meningkatkan repurchase intention di kalangan konsumen Arab Saudi. Metode yang digunakan adalah pendekatan kuantitatif, dengan pengumpulan data primer melalui kuesioner yang disebarkan kepada muqimin asal Indonesia, serta jemaah Haji dan Umrah baik dari Indonesia maupun negara lain di Arab Saudi. Data sekunder juga diambil dari riset pasar terkait preferensi konsumen dan tren pasar. Hasil analisis menunjukkan bahwa nilai ekonomi dan citra merek memiliki pengaruh signifikan terhadap kepuasan konsumen, yang pada gilirannya meningkatkan niat pembelian kembali produk. Selain itu, nilai rasa juga terbukti memainkan peran penting dalam mempengaruhi keputusan pembelian konsumen. Kesimpulan dari penelitian ini menegaskan bahwa untuk meningkatkan repurchase intention produk asal Indonesia, penting bagi pelaku bisnis untuk memperhatikan nilai ekonomi, citra merek yang positif, serta kualitas rasa produk. Hasil penelitian ini diharapkan dapat memberikan wawasan bagi pemangku kepentingan dalam merumuskan strategi pemasaran yang efektif di pasar Arab Saudi.

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