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All Journal Al-Hikmah Chlorophyl: Jurnal Ilmu-Ilmu Pertanian Tensile : Jurnal Pengabdian Kepada Masyarakat Alkasb: Journal of Islamic Economics
AHMAD EFFENDI
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Energy Engineering Social Sciences Transportation Other

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Journal : Alkasb: Journal of Islamic Economics

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Strategi Pengembangan Usaha (Studi Kasus pada Kedai Kopi Z Coffee & Roastery) Nur Afdalia; Ahmad Effendi; Mustakim
Alkasb: Journal of Islamic Economics Vol. 2 No. 1 (2023)
Publisher : Islamic Economics Study Program, Faculty of Sharia and Islamic Economics, Universitas Annuqayah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59005/alkasb.v2i1.171

Abstract

This article discusses the business development strategy of Z Coffee & Roastery Coffee Shop. Coffee shops have become a thriving industry in this area, with increasing competition. To win the competition and achieve sustainable growth, Z Coffee & Roastery needs to design an effective strategy. Business development strategies that can be carried out by Z Coffee Maros in an effort to increase sales are first, carrying out business efficiency, and carrying out hygiene standard certification which is used as one of the advantages when promoting cafes on social media, second, namely increasing cafe promotions and services as a whole, third, namely communicating the attractiveness of the menu to consumers, fourthly improving taste quality as well as menu appearance and innovating regularly on the menu, fifthly improving service quality and existence on social media.
Co-Authors Ahmad Ripa’i, Mukhlisah Mustakim Nur Afdalia Nur Hadi, Muhammad Nurul Huluq Rini Marlida Syaiful Romadhon