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All Journal Al-Hikmah Chlorophyl: Jurnal Ilmu-Ilmu Pertanian Tensile : Jurnal Pengabdian Kepada Masyarakat Alkasb: Journal of Islamic Economics
AHMAD EFFENDI
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Agriculture, Biological Sciences & Forestry Arts Humanities Economics, Econometrics & Finance Energy Engineering Social Sciences Transportation Other

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Journal : Al-Hikmah

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Pengaruh Diversifikasi Program Studi Terhadap Minat Kuliah Mahasiswa Pada Universitas Islam Negeri Alauddin Makassar Ahmad Effendi
Al-Hikmah Journal for Religious Studies Vol 15 No 2 (2014)
Publisher : Universitas Islam Negeri Alauddin

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Abstract

The aims of this research is to test and to analyze the effect of diversified courses to the college student’s interest. This study uses primary data through a survey of 364 college student’s as sample of all students of the faculty of Sharia, the faculty of Sciences and Technology and the faculty of Health Sciences. The survey was conducted from October to November2012. Data were analyzed using regression methods by Statistical Program for Social Science (SPSS).The results showed that brand image has appositive and significant effect to the college student’s interest. Considering the results, the Alauddin Islamic State University must continue to innovate in the form of a diversified program of study in order to compete with competitors.
Co-Authors Ahmad Ripa’i, Mukhlisah Mustakim Nur Afdalia Nur Hadi, Muhammad Nurul Huluq Rini Marlida Syaiful Romadhon