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All Journal Ekonomi Bisnis
Apriani, Siti Zulaikha Dwi
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Economics, Econometrics & Finance

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The Digital Asset Contribution Toward the MSME’s Performance in Bekasi during COVID-19 Pandemic Era Apriani, Siti Zulaikha Dwi; Kaban, Reny Fitriana; Pasaribu, Popy Novita
Ekonomi Bisnis Ekonomi Bisnis, Volume 26, No.2, July 2021
Publisher : Departemen Manajemen Fakultas Ekonomi dan Bisnis Universitas Negeri Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17977/um042v26i2p%p

Abstract

This study aims to determine the contribution of digital assets such as social media, websites, and online marketplace to the performance of MSMEs of Bekasi City in the era of the Covid-19 pandemic. The population in this study is business owners/managers with a maximum annual turnover of 10 billion rupiah and assets of 50 billion rupiahs. This research uses a quantitative approach with the primary data source in the form of a questionnaire. Using Partial Least Square as a data processing and analysis technique, the results show that the social media, website, and online marketplace have been proven to have a contribution to the performance of MSMEs in Bekasi City, especially during the Covid-19 pandemic.
Co-Authors Popy Novita Pasaribu