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All Journal Seminar Nasional Aplikasi Teknologi Informasi (SNATI) JURNAL SISTEM INFORMASI BISNIS Jurnal ASET (Akuntansi Riset) MITRA: Jurnal Pemberdayaan Masyarakat ComTech: Computer, Mathematics and Engineering Applications Jurnal Bakti Masyarakat Indonesia MEDIA BISNIS E-Jurnal Akuntansi TSM Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Surjadi, Julisar
Trisakti School Of Management
Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Law, Crime, Criminology & Criminal Justice Mathematics Public Health Social Sciences Other

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PENERAPAN DIGITAL MARKETING MELALUI TEKNIK COPYWRITING DAN SEO BAGI UMKM Dicky Supriatna; Julisar Surjadi; Deasy Ariyanti Rahayuningsih
Jurnal Bakti Masyarakat Indonesia Vol. 5 No. 1 (2022): Jurnal Bakti Masyarakat Indonesia
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat, Universitas Tarumanagara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24912/jbmi.v5i1.18400

Abstract

In today's technological era, digital marketing is one of the keys to business success. The implementation of digital marketing includes copywriting and Search Engine Optimization (SEO) techniques. The implementation of this service activity provides training for MSME actors to know, understand, and be able to practice information technology for digital marketing activities. Starting from preliminary interviews with MSME managing partners, several main problems were identified in their business marketing, namely first, insight into digital marketing, second, techniques to increase online sales, third, increasing product reputation, and fourth, improving product packaging and presentation quality. According to the needs of the participants, this training explains digital marketing, as well as conveys two techniques in digital marketing, namely copywriting and Search Engine Optimization (SEO). The stages of implementing Community Service are first, knowledge of digital marketing, second, understanding of copywriting, and third, the practice of implementing SEO in the participants' online business. In the main activity of implementing SEO techniques, participants were trained to use the Google Keyword Planner analysis tool. This training uses lectures, tutorials, discussion, and practice methods. This service implementation activity was carried out during the pandemic so the delivery of training activity material was carried out using Zoom media. Evaluation of the results of the activities was carried out through question and answer with the participants. As a result of this activity, it is hoped that MSME participants have started to apply Search Engine Optimization techniques to run their businessesABSTRAK:Di era teknologi saat ini, pemasaran digital menjadi salah satu kunci keberhasilan bisnis. Penerapan pemasaran digital diantaranya melalui teknik copywriting dan Search Engine Optimization (SEO). Pelaksanaan kegiatan pengabdian ini memberikan pelatihan kepada para pelaku UMKM agar mengetahui, memahami, dan mampu mempraktekkan teknologi informasi untuk kegiatan pemasaran secara digital. Berawal dari wawancara pendahuluan terhadap mitra pengelola UMKM, teridentifikasi beberapa masalah utama dalam pemasaran bisnis mereka yakni pertama, wawasan tentang pemasaran digital, kedua, teknik menaikkan penjualan secara online, ketiga, menaikkan reputasi produk, dan keempat, meningkatkan kualitas kemasan dan penyajian produk. Sesuai kebutuhan peserta tersebut, pelatihan ini membekali penjelasan tentang digital marketing, serta menyampaikan dua teknik didalam digital marketing yaitu copywriting dan SEO. Tahapan pelaksanaan Pengabdian kepada Masyarakat yaitu pertama, pengetahuan tentang digital marketing, kedua, pemahaman copywriting, dan ketiga, praktik menerapkan SEO dalam bisnis online para peserta. Pada kegiatan utama penerapan teknik SEO, peserta dilatih untuk memanfaatkan alat bantu analisis Google Keyword Planner. Pelatihan ini menggunakan metode ceramah, tutorial, diskusi, dan praktik. Kegiatan pelaksanaan pengabdian ini dilakukan dalam masa pandemik sehingga penyampaian materi kegiatan pelatihan dilakukan dengan menggunakan media Zoom. Evaluasi hasil kegiatan dilakukan melalui tanya-jawab dengan peserta. Hasil dari kegiatan ini diharapkan para peserta UMKM sudah mulai menerapkan teknik Search Engine Optimization untuk menjalankan usaha mereka.
Finance Cash Management Pada PT. MAP Aktif Adiperkasa, Tbk Keren Kartini Juanda; Arwina Karmudiandri; Julisar Surjadi; Tjhai Fung Jin
Jurnal Abdimas Sosial, Ekonomi, dan Teknologi Vol 1 No 2 (2022): Jurnal Abdimas Sosial, Ekonomi, dan Teknologi
Publisher : Pusat Penelitian dan Pengabdian Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/aset.v1i2.1871

Abstract

This internship was held at PT MAP Aktif Adiperkasa, Tbk, a retail company of sports, toys, and lifestyle products. The work assigned to the author relates to internal payments such as processing reimbursement claims, petty cash reimbursement, advance, and advertisement tax payments. While processing reimbursement claims, the author encountered various problems and then decided to make a guide for processing reimbursement claims and identify reimbursement claim system as an innovation project. The author gained a lot of experience and knowledge and could complete projects on time. The limitation of the reimbursement claim system allows the requestor to attach the invoice for one of the expense types. The system should be improved by not allowing the requestor to submit the form if the invoice has not been completely attached to each expense type.
The Training Search Engine Optimization: Introduce Digital Marketing to MSME Players Surjadi, Julisar; Dicky Supriatna; Deasy Ariyanti Rahayuningsih; Astrid Rudyanto
MITRA: Jurnal Pemberdayaan Masyarakat Vol. 7 No. 2 (2023): Mitra: Jurnal Pemberdayaan Masyarakat
Publisher : Institute for Research and Community Services

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25170/mitra.v7i2.4935

Abstract

Era digital telah mengubah organisasi perusahaan untuk dapat bertahan dan bersaing. Pada era digital, media yang diperlukan untuk dapat memperkenalkan produk barang dan jasa adalah teknologi informasi. Pemasaran digital merupakan teknologi yang berguna untuk memperkenalkan produk barang dan jasa. Search engine optimization sebagai bagian dari pemasaran digital dipakai sebagai “jembatan penghubung” antara penjual dan pembeli. Tujuan kegiatan pengabdian kepada masyarakat ini adalah untuk memberikan pelatihan kepada kelompok LIFE, jemaat Gereja Methodist Imanuel, mengenai pemasaran digital, search engine optimization untuk perencanaan dan analisis. Lima puluh persen anggota kelompok LIFE adalah pemilik usaha UMKM yang berjualan melalui toko daring. Anggota kelompok LIFE mengalami kesulitan karena semakin banyak UMKM yang berjualan melalui toko daring pada masa pandemi. Kegiatan dilaksanakan secara daring dengan menggunakan platform Zoom. Metode yang digunakan adalah ceramah, praktik, tanya-jawab, dan wawancara dengan pengurus LIFE. Dari hasil pengabdian kepada masyarakat, para peserta sudah dapat melakukan perencanaan dan analisis dalam menerapkan search engine optimization. Kemudian, dari wawancara dengan pengurus kelompok LIFE, diperoleh informasi bahwa peserta memperoleh pengetahuan mengenai pemasaran digital untuk dapat meningkatkan kunjungan ke toko daring milik mereka sendiri.
Pengaruh Corporate Governance, Profitability, Dan Financial Distress Terhadap Tax Avoidance Edgina, Mendy; Surjadi, Julisar
Media Bisnis Vol. 16 No. 2 (2024): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The aim of this research was to obtain empirical evidence regarding the effect of the proportion of independent commissioners, audit committees, audit quality, profitability, firm size, institutional ownership, and financial distress on tax avoidance. The population in this study are manufacturing companies listed on the Indonesia Stock Exchange from 2019 to 2021. The research sample used a purposive sampling method with a total of 68 manufacturing companies listed on the Indonesia Stock Exchange used as samples in this study. Hypothesis testing and data analysis were carried out using a multiple linear regression model. The results of the study can be concluded that the variable audit committee and audit quality have an effect on tax avoidance, while the proportion of independent commissioners, profitability, firm size, institutional ownership, and financial distress have no effect on tax avoidance.
PENGARUH CORPORATE SOCIAL RESPONSIBILITY DAN FAKTOR LAINNYA TERHADAP TAX AVOIDANCE Anggraini, Stela; Surjadi, Julisar
E-Jurnal Akuntansi TSM Vol. 4 No. 3 (2024): E-Jurnal Akuntansi TSM
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/ejatsm.v4i3.2643

Abstract

The purpose of this study is to obtain empirical evidence on the effect of audit committees, investment decisions, fiscal loss compensation, corporate social responsibility, profitability, and leverage on tax avoidance. This study uses samples from all consumer non-cyclicals and consumer cyclicals companies listed on the Indonesia Stock Exchange (IDX) from 2020 to 2022 with 59 companies used for sample in this research. This sample selection used purposive sampling method with research data totaling to 177 and using multiple linear regression for hypothesis testing. The results of this study showed that leverage has a positive effect on tax avoidance, profitability has a negative effect on tax avoidance while the other variables which is audit committee, investment decisions, fiscal loss compensation, and corporate social responsibility had no effect to tax avoidance. 
The Impact of The Utilization of Electronic Payment Moderated by Financial Technology Innovation on Financial Technology Payment in Indonesia Surjadi, Julisar; Supriatna, Dicky; Debora, Debora
Jurnal Sistem Informasi Bisnis Vol 15, No 1 (2025): Volume 15 Number 1 Year 2025
Publisher : Diponegoro University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/vol15iss1pp52-59

Abstract

Information technology is currently developing rapidly and covers many aspects of people's lives. The development of information technology also includes in the financial sector. The development of information technology in the financial sector is referred to as Financial Technology. The purpose of this study was to test and analyze The Utilization of Electronic Payment moderated by Financial Technology Innovation on Financial Technology Payment in Indonesia. The theories used in this study are the Technology Acceptance Model (TAM) and the Unified Theory of Acceptance and Use of Technology (UTAUT), Electronic Payment, Financial Technology, Diffusion of Innovation Theory, and Financial Technology Payment. Diffusion of Innovation (DOI) Theory in 1962, making it one of the earliest social science theories. A theory known as "diffusion of innovations" aims to explain how, why, and how quickly new concepts and technologies proliferate. Everett Rogers made the theory more widely known in his 1962 book Diffusion of Innovations. The research method used in this research is quantitative methods with primary data obtained from distributing questionnaires using Google Form. The data were collected from 316 respondents. The questionnaire was structured using a Likert Scale of 1-5 (Strongly Disagree - Strongly Agree). The research data were analyzed using the Structural Equation Model (SEM) with WarpPLS7. The results showed that The Utilization of Electonic Payment accepted with P Value < 0.01 to Financial Technology Payment in Indonesia. The Information Technology Innovation variable can act as a moderating variable between The Utilization Electronic Payment and Financial Technology Payment  in Indonesia with P Value = 0.01
Pengaruh Institutional Ownership, Sales Growth, Dan Faktor Lainnya terhadap Financial Distress Laurensari Devi; Julisar Surjadi
Media Bisnis Vol. 18 No. 1 (2026): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/34gt5096

Abstract

The purpose of this study is to obtain empirical evidence the influence of institutional ownership, independent commissioner, managerial ownership, audit committee, sales growth, operating capacity, liquidity and firm size on financial distress. The population in this research is manufacturing companies listed on Indonesia Stock Exchange (IDX) during the period 2020-2023 with a research period of 2021- 2023.The sample was determined using the purposive sampling method, resulting in 74 manufacturing companies and 222 data. The analysis data used multiple linear regression and was processed using the Statistical Package for the Social Sciences (SPSS). The results of this study indicate that independent commissioner, operating capacity, liquidity and firm size have an effect on financial distress. While institutional ownership, managerial ownership, audit committee and sales growth no significant effect on financial distress. These findings provide both theoretical and practical implications. Theoretically, this study enriches the financial distress and corporate governance literature by demonstrating that governance mechanisms and financial performance indicators do not equally influence the likelihood of financial distress. Practically, company management should strengthen the role of independent commissioners, improve asset utilization efficiency, maintain adequate liquidity, and optimize firm growth to minimize financial distress risk. Investors are also encouraged to consider governance quality and financial indicators when evaluating investment decisions, while regulators may use these findings to strengthen governance policies aimed at improving corporate financial sustainability.
Kontribusi Profitabilitas terhadap Nilai Perusahaan di Indonesia Revinna Tonay; Julisar Surjadi
Media Bisnis Vol. 17 No. 2 (2025): Media Bisnis
Publisher : Pusat Penelitian dan Pengabdian kepada Masyarakat Sekolah Tinggi Ilmu Ekonomi Trisakti

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34208/5h2rqv58

Abstract

The aim of this research is to analyze the effect of independent variables on dependent variables, such as firm value. The object of this research includes all manufacturing companies listed on the Indonesia Stock Exchange (IDX) for a three years period from 2021 to 2023. This research uses the purposive sampling method as the sampling method and the multiple regression method to analyze the data. There are 77 companies with a total of 231 data that passed the research criteria. The results of this research show that profitability, liquidity, and capital structure have a positive effect on firm value. High profitability gives investors a positive picture of the company's future prospects. High liquidity indicates efficiency in the use of current assets and fulfillment of short-term obligations. High capital structure indicates that the company is growing and needs more funds, which are obtained through debt. Other independent variables, such as firm size, company growth, activity ratio, capital expenditure and institutional ownership have no effect firm value.
Moderating Role of Audit Quality in GCG, Financial Distress, and Tax Avoidance Surjadi, Julisar; Rudyanto, Astrid; Edgina, Mendy
Jurnal ASET (Akuntansi Riset) Vol 18, No 1 (2026): JURNAL ASET (AKUNTANSI RISET) JANUARI-JUNI 2026
Publisher : Universitas Pendidikan Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.17509/jaset.v18i1.97531

Abstract

Purpose: The purpose of this study is to determine whether audit quality can serve as a moderator between good corporate governance (GCG), financial distress, and tax avoidance. Profitability and firm size are used as control variables in this study. Design/methodology/approach: Using 68 manufacturing companies listed on the Indonesia Stock Exchange (IDX) during 2019-2021, this study employed quantitative analysis with Partial Least Squares Structural Equation Modeling (PLS-SEM) analysis using WarpPLS 7. Findings: Audit quality in this study can serve as a moderating variable. The Control variable, the Return on Asset indicator, has a direct influence on Financial Distress and Tax Avoidance. However, control (Profitability) has a negative impact on Tax Avoidance. Originality/value: The finding that Audit Quality is able to moderate the relationship between Audit Committee and Tax Avoidance indicates that high-quality external auditors can increase the effectiveness of supervision and accountability.
Co-Authors AAN MARLINAH Anggraini, Stela ARWINA KARMUDIANDRI Chalvin Alfiyandi Damanik Debora Debora Edgina, Mendy Eka Miranda Eka Miranda Keren Kartini Juanda Laurensari Devi LISETT LISETT Rahayuningsih, Deasy Ariyanti Revinna Tonay RUDYANTO, ASTRID SUPRIATNA, DICKY TJHAI FUNG JIN Vincent Nathaniel Lumanto