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All Journal Majalah Ilmiah Gema Maritim Jurnal Ilmiah Kemaritiman Nusantara Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA)
Widodo, Herry
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Mechanical Engineering Social Sciences Transportation

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PENGARUH KUALITAS PRODUK,BRAND AWARENESS,DAN DAYA TARIK IKLAN PRODUK JAMU TOLAK ANGIN SIDO MUNCUL TERHADAP KONSUMEN PADA MASA PANDEMI COVID 19 Widodo, Herry; Wiku, Victor
Jurnal Ilmiah Fokus Ekonomi, Manajemen, Bisnis & Akuntansi (EMBA) Vol 2, No 01: April 2023
Publisher : STIE PENA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/emba.v2i01.728

Abstract

This research is entitled “The Influence of Product Quality, Advertising Attractiveness and Brand Awareness on Consumer Satisfaction of Tolak Angin Sido Products Appearing During the Covid 19 Pandemic. Appeared During the Covid 19 Pandemic. The sampling method used was Nonprobability sampling. The population in this study were 190 students of the Faculty of Economics, Muhammadiyah University, Semarang. The sample in this study were 80 students from the Faculty of Economics, Muhammadiyah University, Semarang. The data analysis method was carried out using quantitative data analysis. Quantitative analysis includes validity test, reliability test and classic assumption test, multiple linear regression analysis, t test and F test, analysis of the coefficient of determination (R1), and using the SPSS. Product quality (X1) has no significant effect on consumer satisfaction (Y), this is evidenced by a tcount of 0.488 ≤ ttable of 1.991 with a significance probability value of 0.627 > 0.05 (α). Advertising attractiveness (X2) has a positive and significant effect on consumer satisfaction (Y), this is evidenced by a tcount of 6.235 > ttable of 1.991 with a significance probability value of 0.00 ≤ 0.05 (α). Brand Awareness (X3) has a positive and significant effect on consumer satisfaction (Y), this is evidenced by a tcount of 2.358 > ttable of 1.991 with a significance value of 0.021 <0.05 (α). Product Quality (Xı), Price (X2) and Location (X3) jointly (simultaneously) have a positive and significant effect on Purchase Decision (Y), this is evidenced by the Fcount value of 59,607 > Ftable of 2.72 with a significance value a = 0.000 (0%) < 0.05 (5%). Thus (H4) states that Product Quality, Advertising Attractiveness and Brand Awareness jointly (simultaneously) have a positive and significant effect on consumer satisfaction (Y) is accepted. The results of the regression equation are: Y=4.912 + 0.042X1 + 0.730X2 + 0.244X3 + e. The value of the coefficient of determination is indicated by the R-Square value of 0.702 which indicates that the variables Product Quality (X1), Advertising Attractiveness (X2) and Brand Awareness (X3) together (simultaneously) can explain the purchase decision of 70.2 % while the remaining 30.8% is explained by factors not examined in this study.Keywords: Product Quality, Advertising Attractiveness, Brand Awareness, Purchase Decision
Pengaruh Sumber Daya Manusia (SDM) dalam Realisasi Penanganan Sistem Pelayanan Bongkar Muat Barang pada Kapal Non Petikemas oleh PT. Pelabuhan Indonesia (Persero) Cabang Tanjung Emas, Semarang Widodo, Herry; Adi Pratama, Agung
Jurnal Ilmiah Kemaritiman Nusantara Vol 2 No 1 (2022): Jurnal Ilmiah Kemaritiman Nusantara
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Akademi Maritim Cirebon

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1375.507 KB)

Abstract

Penelitian ini bertujuan untuk mengetahui dan mendeskripsikan pelayanan jasa bongkar muat kapal non petikemas di PT. Pelabuhan Indonesia (Persero) Cabang Tanjung Emas, Semarang. Metode penulisan yang digunakan adalah metode observasi, metode wawancara, metode studi pustaka dan metode dokumentasi yang digunakan peneliti dalam pengumpulan data. Hasil penelitian ini menunjukkan pentingnya peningkatan pelayananjasa bongkar muat terhadap pengurusan barang muatan dari kapal ke kapal, solusi yang dilakukan oleh pemerintah dan kepelabuhan dalam menghadapi kendala yang terjadi dalam kegiatan bongkar muat dengan mencari sebab dan akibat, serta melaksanakan pertemuan rutin untuk membahas permasalahan yang ada.
ANALISIS POWER OF HYDROGEN DAN KESADAHAN FEED WATER BOILER GUNA MENINGKATKAN EFISIENSI BOILER DI PT. DJARUM KUDUS Widodo, Herry; Saputra, Ryan; Puryadi, Puryadi
Majalah Ilmiah Gema Maritim Vol 23 No 2 (2021): Gema Maritim Vol 23 No 2 tahun 2021 tanggal 30 September 2021
Publisher : Politeknik Bumi Akpelni

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (261.856 KB) | DOI: 10.37612/gema-maritim.v23i2.173

Abstract

Pengolahan air umpan boiler digunakan sebagai umpan boiler. Penelitian ini bertujuan mengetahui nilai PH,Kesadahan, dan total disolved solve pada air umpan boiler dengan media air sumur di PT. DJARUM KUDUS, dengan acuan standar menurut SOC PT.Djarum Kudus. Metode penelitian penulis gunakan yaitu analisa kuantitatif. Metode analisa kuantitatif menganalisa sampel air sumur di laboratorium kimia dengan titrasi sehingga didapatkan konsentrasi Ca,Mg yang terlarut dalam sampel, sampel di ambil dari sumur 1 dan sumur 2 di PT.DJARUM Kudus. Serta analisa PH dan Kesadahan. Hasil penelitian menunjukkan : air umpan boiler sumur 1 dengan PH 9,40, dan kesadahan 2 ppm, dan air umpan boiler pada sumur 2 dengan PH 8,90, dan Kesadahan 1,8 ppm. didapat dari penelitian tersebut PH dari Sumur 1 tidak memenuhi standart yaitu 9,40 PH. Karena tingginya pH bisa mengakibatkan korosi pada dinding pipa boiler mengganggu transfer panas dan memperpendek umur alat. Sedangkan hasil analisa kesadahan pada air sumur 1 dan sumur 2 memenuhi SOC PT. Djarum Kudus.
Co-Authors Adi Pratama, Agung Puryadi Puryadi SAPUTRA, RYAN Wiku, Victor