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All Journal Journal of Central Banking Law and Institutions KIC Jurnal Ekonomi, Manajemen, Akuntansi
ACHMAD KAUTSAR
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Law, Crime, Criminology & Criminal Justice Social Sciences

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ANALYSING THE EFFECT OF CORPORATE ENVIRONMENTAL PERFORMANCE ON CORPORATE FINANCIAL PERFORMANCE: DOES A NONLINEAR RELATIONSHIP OCCUR? Septiavin, Qori'atul; Feriansyah; Rico Ricardo; Achmad Kautsar; Eka Puspitawati; Syifa Salsabila
Journal of Central Banking Law and Institutions Vol. 2 No. 3 (2023)
Publisher : Bank Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21098/jcli.v2i3.174

Abstract

Climate change as a part of environmental degradation has become a topic widely discussed in recent decades. This study analyses the relationship between corporate environmental performance and corporate financial performance by studying cases at the company level. The company level was chosen to focus the research since companies are the main actors in economic activity as producers of both goods and services. The method used is unbalanced panel data regression with the Random Effects Model with a sample of 175 firms from 2003 to 2021 in 20 countries. This research also captures the influence of the COVID-19 pandemic. Empirical results show that there is no nonlinear relationship between corporate environmental performance and corporate financial performance with the Lind-Mehlum test. It indicates that there is a trade-off between profit and the environment. As such, the effort of businesses to drive investors from the profit-oriented to become green-oriented needs significant effort. A key policy priority should therefore be the long-term reinforcement of businesses in green activities.
A Systematic Review on Market Orientation and Marketing Performance in SMEs Indarwati, Tias; R.A Sista Paramita; Ujang S. Mubarok; Nadia Asandimitra; Achmad Kautsar
Proceeding Kilisuci International Conference on Economic & Business Vol. 3 (2025): Proceeding Kilisuci International Conference on Economic and Business
Publisher : Universitas Nusantara PGRI Kediri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29407/

Abstract

Research aim: This study examines the impact of market orientation on the marketing performance of small and medium enterprises (SMEs). Additionally, it identifies mediating and moderating factors that either strengthen or weaken this relationship. Design/Methode/Approach: A Systematic Literature Review (SLR) method was employed using a bibliometric approach to map research trends. The selection process adhered to the PRISMA framework, with an analysis of studies sourced from the Scopus database. Research Finding : The findings indicate that market orientation plays a crucial role in enhancing SME marketing performance. However, its effectiveness is influenced by product innovation, marketing capabilities, digital adoption, and external factors such as regulations and market competition. Theoretical contribution/Originality: This study enriches the literature on market orientation and marketing performance in SMEs through a systematic synthesis. The findings highlight the importance of integrating market orientation with innovation and digitalization to improve SME competitiveness. Practitioner/Policy implication: For SME practitioners, this study underscores the importance of market-oriented marketing strategies supported by innovation and digitalization. Moreover, policymakers should facilitate access to financing and digital marketing training for SMEs to enhance their market performance. Research limitation: This study is limited to a literature review and does not capture the dynamic challenges faced by SMEs directly.
Pengaruh AI-Generated Content dan User-Generated Content Terhadap Social Media Engagement Pengguna Media Sosial TikTok Gen Z Masyarakat Sidoarjo Yoel Rensisko Prasetya; Ratih Amelia; Achmad Kautsar; Muhammad Fachmi
EKOMA : Jurnal Ekonomi, Manajemen, Akuntansi Vol. 5 No. 5: Juli 2026
Publisher : CV. Ulil Albab Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56799/ekoma.v5i5.19034

Abstract

Penelitian ini bertujuan menganalisis pengaruh AI-Generated Content (AIGC) dan User-Generated Content (UGC), baik secara terpisah maupun bersama-sama, terhadap Social Media Engagement (SME) pada pengguna TikTok Generasi Z di Kabupaten Sidoarjo. Dengan berkembangnya teknologi pemasaran digital, pemasar kini memilih antara konten berbasis kecerdasan buatan yang efisien dan konten buatan pengguna yang dianggap lebih autentik. Penelitian ini memakai pendekatan kuantitatif dengan metode survei. Data dikumpulkan melalui kuesioner Google Form dari responden Gen Z di Sidoarjo yang dipilih dengan teknik purposive sampling. Analisis data dilakukan menggunakan regresi linier berganda. Hasil uji t menunjukkan bahwa AIGC dan UGC secara terpisah berpengaruh positif dan signifikan terhadap Social Media Engagement. Hasil uji F juga menunjukkan bahwa kedua variabel tersebut bersama-sama berpengaruh signifikan terhadap Social Media Engagement. Penelitian ini menyimpulkan bahwa menggabungkan kualitas visual dari AI dan narasi ulasan pengguna yang autentik dapat menjadi kunci untuk meningkatkan keterlibatan sosial audiens Gen Z di TikTok.
Co-Authors Eka Puspitawati Feriansyah Indarwati, Tias Muhammad Fachmi Nadia Asandimitra Haryono R.A. Sista Paramita Ratih Amelia Rico Ricardo Septiavin, Qori'atul SYIFA SALSABILA Ujang S. Mubarok Yoel Rensisko Prasetya