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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Informatika Ekonomi Bisnis Jurnal Informatika Ekonomi Bisnis
Novika, Fitri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Pengaruh Interpersonal Interactions terhadap Purchase Intention pada TikTok Shop Live Streaming Margaretta, Melissa; Andajani, Erna; Novika, Fitri
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1013

Abstract

This study aims to analyze the influence of perceived expertise, perceived similarity, perceived familiarity, perceived likability, perceived informativeness, perceived responsiveness, and swift guanxi that can affect purchase intention in shopping on TikTok Shop through live streaming. The research uses a quantitative method. A survey was conducted by distributing a questionnaire via Google Forms to 327 respondents. The data were analyzed using Smart PLS 4.0. The study found that swift guanxi occurring during live streaming influences purchase intention. The results also showed that perceived expertise, perceived similarity, perceived likeability, perceived informativeness, and perceived responsiveness influence swift guanxi, thereby increasing purchase intention. Meanwhile, perceived familiarity does not affect swift guanxi.
Pengaruh Interpersonal Interactions terhadap Purchase Intention pada TikTok Shop Live Streaming Margaretta, Melissa; Andajani, Erna; Novika, Fitri
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1013

Abstract

This study aims to analyze the influence of perceived expertise, perceived similarity, perceived familiarity, perceived likability, perceived informativeness, perceived responsiveness, and swift guanxi that can affect purchase intention in shopping on TikTok Shop through live streaming. The research uses a quantitative method. A survey was conducted by distributing a questionnaire via Google Forms to 327 respondents. The data were analyzed using Smart PLS 4.0. The study found that swift guanxi occurring during live streaming influences purchase intention. The results also showed that perceived expertise, perceived similarity, perceived likeability, perceived informativeness, and perceived responsiveness influence swift guanxi, thereby increasing purchase intention. Meanwhile, perceived familiarity does not affect swift guanxi.
Logistics Service Quality dan Customer Satisfaction dalam e-Commerce: Studi Kasus Blibli Indonesia Natajaya, Setiawan; Novika, Fitri; Wicaksono, Adhika Putra
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 2 (2025): Articles in Press
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i2.2655

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh dimensi Logistics Service Quality (LSQ) yang meliputi order accuracy, order condition, timeliness, order discrepancy handling, dan information quality terhadap customer satisfaction, serta pengaruh customer satisfaction terhadap customer loyalty pada pengguna Blibli di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif kausal dengan penyebaran kuesioner daring kepada pengguna Blibli berusia 17–25 tahun yang telah melakukan transaksi dalam satu tahun terakhir. Data dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian diharapkan menunjukkan bahwa kelima dimensi LSQ berpengaruh positif signifikan terhadap customer satisfaction, dan kepuasan pelanggan berpengaruh positif terhadap customer loyalty. Penelitian ini memberikan kontribusi dalam memperdalam pemahaman faktor logistik yang memengaruhi persepsi pelanggan serta memberikan implikasi manajerial bagi perusahaan e-commerce dalam meningkatkan kualitas layanan dan retensi pelanggan.Kata Kunci: e-Commerce, Kepuasan Pelanggan, Kualitas Layanan Logistik, Loyalitas PelangganABSTRACTdimensions order accuracy, order condition, timeliness, order discrepancy handling, and information quality on customer satisfaction, and the effect of customer satisfaction on customer loyalty among Blibli users in Indonesia. Using a quantitative causal approach, primary data were collected through online questionnaires distributed to Blibli users aged 17–25 years who had made online purchases within the past year. The data were analyzed using Structural Equation Modelling (SEM). The results are expected to show that the five dimensions of LSQ have a significant positive effect on sustomer satisfaction, and that satisfaction positively affects loyalty. This study contributes to the understanding of logistics service factors that influence customer perceptions and provides managerial insights for e-commerce platforms in improving service quality and customer retention.Keywords: Customer Loyalty, Customer Satisfaction, e-Commerce, Logistics Service Quality
Co-Authors Adhika Putra Wicaksono Andajani, Erna Margaretta, Melissa Natajaya, Setiawan