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All Journal Jurnal Manajemen STIE Muhammadiyah Palopo Jurnal Informatika Ekonomi Bisnis Journal of Entrepreneurship & Business Jurnal Informatika Ekonomi Bisnis
Novika, Fitri
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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Pengaruh Interpersonal Interactions terhadap Purchase Intention pada TikTok Shop Live Streaming Margaretta, Melissa; Andajani, Erna; Novika, Fitri
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1013

Abstract

This study aims to analyze the influence of perceived expertise, perceived similarity, perceived familiarity, perceived likability, perceived informativeness, perceived responsiveness, and swift guanxi that can affect purchase intention in shopping on TikTok Shop through live streaming. The research uses a quantitative method. A survey was conducted by distributing a questionnaire via Google Forms to 327 respondents. The data were analyzed using Smart PLS 4.0. The study found that swift guanxi occurring during live streaming influences purchase intention. The results also showed that perceived expertise, perceived similarity, perceived likeability, perceived informativeness, and perceived responsiveness influence swift guanxi, thereby increasing purchase intention. Meanwhile, perceived familiarity does not affect swift guanxi.
Pengaruh Interpersonal Interactions terhadap Purchase Intention pada TikTok Shop Live Streaming Margaretta, Melissa; Andajani, Erna; Novika, Fitri
Jurnal Informatika Ekonomi Bisnis Vol. 6, No. 4 (December 2024)
Publisher : SAFE-Network

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37034/infeb.v6i4.1013

Abstract

This study aims to analyze the influence of perceived expertise, perceived similarity, perceived familiarity, perceived likability, perceived informativeness, perceived responsiveness, and swift guanxi that can affect purchase intention in shopping on TikTok Shop through live streaming. The research uses a quantitative method. A survey was conducted by distributing a questionnaire via Google Forms to 327 respondents. The data were analyzed using Smart PLS 4.0. The study found that swift guanxi occurring during live streaming influences purchase intention. The results also showed that perceived expertise, perceived similarity, perceived likeability, perceived informativeness, and perceived responsiveness influence swift guanxi, thereby increasing purchase intention. Meanwhile, perceived familiarity does not affect swift guanxi.
Logistics Service Quality dan Customer Satisfaction dalam e-Commerce: Studi Kasus Blibli Indonesia Natajaya, Setiawan; Novika, Fitri; Wicaksono, Adhika Putra
Jurnal Manajemen STIE Muhammadiyah Palopo Vol 11, No 2 (2025)
Publisher : Lembaga Penerbitan dan Publikasi Ilmiah (LPPI) Universitas Muhammadiyah Palopo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35906/jurman.v11i2.2655

Abstract

ABSTRAKPenelitian ini bertujuan untuk menganalisis pengaruh dimensi Logistics Service Quality (LSQ) yang meliputi order accuracy, order condition, timeliness, order discrepancy handling, dan information quality terhadap customer satisfaction, serta pengaruh customer satisfaction terhadap customer loyalty pada pengguna Blibli di Indonesia. Penelitian ini menggunakan pendekatan kuantitatif kausal dengan penyebaran kuesioner daring kepada pengguna Blibli berusia 17–25 tahun yang telah melakukan transaksi dalam satu tahun terakhir. Data dianalisis menggunakan Structural Equation Modelling (SEM). Hasil penelitian diharapkan menunjukkan bahwa kelima dimensi LSQ berpengaruh positif signifikan terhadap customer satisfaction, dan kepuasan pelanggan berpengaruh positif terhadap customer loyalty. Penelitian ini memberikan kontribusi dalam memperdalam pemahaman faktor logistik yang memengaruhi persepsi pelanggan serta memberikan implikasi manajerial bagi perusahaan e-commerce dalam meningkatkan kualitas layanan dan retensi pelanggan.Kata Kunci: e-Commerce, Kepuasan Pelanggan, Kualitas Layanan Logistik, Loyalitas PelangganABSTRACTdimensions order accuracy, order condition, timeliness, order discrepancy handling, and information quality on customer satisfaction, and the effect of customer satisfaction on customer loyalty among Blibli users in Indonesia. Using a quantitative causal approach, primary data were collected through online questionnaires distributed to Blibli users aged 17–25 years who had made online purchases within the past year. The data were analyzed using Structural Equation Modelling (SEM). The results are expected to show that the five dimensions of LSQ have a significant positive effect on sustomer satisfaction, and that satisfaction positively affects loyalty. This study contributes to the understanding of logistics service factors that influence customer perceptions and provides managerial insights for e-commerce platforms in improving service quality and customer retention.Keywords: Customer Loyalty, Customer Satisfaction, e-Commerce, Logistics Service Quality
The Role of E-Service and Food Quality to Users Satisfaction of Online Food Delivery Service in Surabaya Kristy, Jovanka; Novika, Fitri; Kusumawardhany, Prita Ayu
Journal of Entrepreneurship & Business Vol. 7 No. 2 (2026): Journal of Entrepreneurship and Business (March-June)
Publisher : Program MM Universitas Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24123/jeb.v7i1.8257

Abstract

Purpose: This study aims to examine the effect of perceived control, service convenience, customer service, service fulfillment, food quality on customer satisfaction and customer satisfaction on behavioral intentions in online food delivery service users. Method: Respondents in this study were users of online food delivery services in Surabaya. The data taken for this study were 200 respondents in Surabaya who had made transactions more than 2 times in the last 3 months on the online food delivery service provider application and respondents who had used the customer service feature. The data that has been collected is then analyzed with the Structural Equation Modeling (SEM) measurement model using IBM SPSS version 24 and Smart PLS 4 software. Result: After the data processing process, the results show that the perceived control variable does not have a significant effect on customer satisfaction. Meanwhile, the variables of service convenience, customer service, service fulfillment, and food quality have a positive and significant effect on customer satisfaction and the variable customer satisfaction has a positive and significant effect on behavioral intentions in online food delivery service users in Surabaya.
Co-Authors Adhika Putra Wicaksono Andajani, Erna Kristy, Jovanka Margaretta, Melissa Natajaya, Setiawan Prita Ayu Kusumawardhany