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All Journal OPSI Jurnal ekonomi Manajemen dan Bisnis (JUBIS)
NUR KUMALA SARI
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Social Sciences

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PENJADWALAN KEGIATAN PEMELIHARAAN UNTUK MEMAKSIMALKAN AVAILABILITAS MESIN Nur Kumala Sari; Puryani Puryani; Apriani Soepardi
OPSI Vol 11, No 2 (2018): ISSN 1693-2102
Publisher : Jurusan Teknik Industri Fakultas Teknologi Industri UPN "Veteran" Yogyakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (491.51 KB) | DOI: 10.31315/opsi.v11i2.2550

Abstract

Dampak Interaksi Sosial dalam Live Streaming Tiktok terhadap Kepercayaan Konsumen dan Keputusan Pembelian Pada Produk Skintific nur kumala sari; Megasari, Aisyah; Zaman, Komarun
Jurnal Ekonomi Manajemen dan Bisnis Vol. 6 No. 2 (2025): JURNAL EKONOMI MANAJEMEN DAN BISNIS
Publisher : PROGRAM PASCA SARJANA MAGISTER MANAJEMEN INSTITUT TEKNOLOGI DAN BISNIS ASIA MALANG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jubis.v6i2.2796

Abstract

This study aims to evaluate the influence of social interactions in TikTok live streaming on consumer trust and purchasing decisions for Skintific products. The study employed a quantitative approach. The study population was drawn from the average number of active viewers who followed live broadcasts on Skintific's official account during the week prior to the study. The sampling technique used was purposive sampling, with the sample size determined using the Slovin formula, resulting in 100 respondents. Data analysis was performed using a simple linear regression test. The results showed that social interactions in live streaming positively influenced consumer trust, positively impacted purchasing decisions, and significantly influenced both variables simultaneously.
Co-Authors Apriani Soepardi Megasari, Aisyah Puryani . Zaman, Komarun