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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Jurnal Kesehatan Masyarakat Andalas (Andalas Journal of Public Health) Jurnal Hilirisasi IPTEKS (JHI) Buletin Ilmiah Nagari Membangun Jurnal Kesehatan Indonesia Warta Pengabdian Andalas: Jurnal Ilmiah Pengembangan Dan Penerapan Ipteks An-Nahdlah: Jurnal Pendidikan Islam Jurnal Keselamatan Kesehatan Kerja dan Lingkungan Formosa Journal of Applied Sciences (FJAS)
Putri Nilam Sari
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Journal : Formosa Journal of Applied Sciences (FJAS)

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The Influence of Start Up Entrepreneurs, Store Atmosphere and Service Quality on Green Marketing is Mediated by Consumer Satisfaction Putri Nilam Sari; Ratna Handayati; Ruswaji; Puguh Cahyono
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8824

Abstract

Along with the development of the retail business, currently the retail business is no longer managed in a traditional way, but in a modern way. The rapid development in the business world can be seen from the rapid growth of modern shopping centers. All of this cannot be separated from the advantages offered by each shopping center. This research aims to determine the influence of start-up entrepreneurship, store atmosphere and service quality on green marketing mediated by consumer satisfaction. This type of research is a quantitative approach with a sample size of 132 consumers using purposive sampling techniques and the SEM-PLS analysis method with the SmartPLS Version 3.0 tool. Based on the research results, it is concluded that start-up entrepreneurship, store atmosphere and service quality have a positive and significant effect on green marketing and consumer satisfaction.
Co-Authors Afandi Afandi Annisa Fitri, Annisa Aria Gusti Asyifa Delila Aulia Rahman Azyyati Ridha Alfian Desri Resfita Devhani Fitri Efrida Yanti Fea Firdani Febri Yuliani Fikria Hazimah Indah Melati Irene Sandra Olivia Jennie Aprisina Jennie Aprisna Mivtahurrahimah Mivtahurrahimah Mutia Yuhesti Nadia Nadia Nofriya Nofriya Orina Vandini Puguh Cahyono Ratna Handayati Ruswaji Salsabila, Unik Hanifah Siti Helmyati Sri Hartati Tri Mutmainah Kasih Trisfa Augia Ulya Azizi Sukma Yeni Afrida Yoly Marlina Zilhasrati Zilhasrati