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All Journal International Journal Of Science, Technology & Management (IJSTM) Formosa Journal of Applied Sciences (FJAS) Jurnal Ilmiah Multidisiplin Indonesia
Ratna Handayati
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Mechanical Engineering Physics Social Sciences Transportation

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Analysis of Business Development Strategy and Product Variations On Medium-sized Enterprises Small Micro Corn Banyubang Ratna Handayati; Sabilar Rosyad; Eka Nur Fauziyah
International Journal of Science, Technology & Management Vol. 1 No. 4 (2020): November
Publisher : International Journal of Science, Technology & Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v1i4.63

Abstract

AbstrakThis research aims to determine the general overview in the production cooperativeAgrobisnis Mrs. Mandiri Desa Banyubang, Solokuro subdistrict, and to know itsbusiness development strategy. The method of data analysis used is 1) qualitativedescriptive analysis to know the general overview of Corn Snack business strategy,2) SWOT analysis to identify internal and external factors that become strengths,weaknesses, opportunities and A threat in the business development of corn snacks.Based on the results of the study in the discussion can be concluded that the farmergroup of Women Mandiri is one of the farmer group in Banyubang village, Solokurosubdistrict, which was formed in 2016 and did a snack business made The base ofcorn, which all members consist of Mother women – housewives in Banyubangvillage. Based on the results of the research from SWOT analysis obtained thecoordinate point (1.47:2.03) which is the coordinate of the 1 (aggressive) quadrant,meaning that the corn snack business on the Agrobisnis Ibu Mandiri ProductionCooperative has the strength and opportunity Well, so that the self-reliant motherfarmer Group can harness the strengths and opportunities that exist to expand thenext corn snack business.
The Influence of Start Up Entrepreneurs, Store Atmosphere and Service Quality on Green Marketing is Mediated by Consumer Satisfaction Putri Nilam Sari; Ratna Handayati; Ruswaji; Puguh Cahyono
Formosa Journal of Applied Sciences Vol. 3 No. 4 (2024): April 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/fjas.v3i4.8824

Abstract

Along with the development of the retail business, currently the retail business is no longer managed in a traditional way, but in a modern way. The rapid development in the business world can be seen from the rapid growth of modern shopping centers. All of this cannot be separated from the advantages offered by each shopping center. This research aims to determine the influence of start-up entrepreneurship, store atmosphere and service quality on green marketing mediated by consumer satisfaction. This type of research is a quantitative approach with a sample size of 132 consumers using purposive sampling techniques and the SEM-PLS analysis method with the SmartPLS Version 3.0 tool. Based on the research results, it is concluded that start-up entrepreneurship, store atmosphere and service quality have a positive and significant effect on green marketing and consumer satisfaction.
The Mediation Role of Customer Satisfaction on the Influence of Trust and Commitment on Customer Loyalty (Study on Consumers of the Trap Agrobism Market in Lamongan Regency) Aji Purnomo; M. Imam Syairozi; Abidah Dwi Rahmi Satiti; Lilik Nur Cholidah; Ratna Handayati
Jurnal Ilmiah Multidisiplin Indonesia (JIM-ID) Vol. 4 No. 11 (2025): Jurnal Ilmiah Multidisplin Indonesia (JIM-ID) , 2025
Publisher : Sean Institute

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Abstract

This study aims to analyze the mediating role of customer satisfaction in the relationship between trust, commitment, and customer loyalty, with a case study on consumers at Pasar Agrobis Babat, Lamongan Regency. A quantitative approach was applied using a survey method, and the data were analyzed using structural equation modeling (SEM). The results indicate that trust and commitment are the main factors influencing customer loyalty. Trust has a positive and significant effect on both customer satisfaction and loyalty, suggesting that the higher the level of customer trust in the company, the greater their satisfaction and loyalty. Commitment also has a positive and significant direct effect on loyalty, and it is found to be the most dominant factor in shaping customer loyalty, meaning that emotional attachment and long-term relationships play a key role in maintaining customer loyalty. Meanwhile, the effect of satisfaction on loyalty is weakly significant (approaching 0.05), indicating that satisfaction does not always guarantee customer loyalty. Furthermore, commitment does not significantly affect satisfaction, implying that satisfaction does not mediate the relationship between commitment and loyalty. However, the analysis shows that customer satisfaction partially mediates the relationship between trust and loyalty, meaning that trust influences loyalty both directly and indirectly through increased customer satisfaction. In conclusion, customer loyalty is primarily determined by trust and commitment rather than satisfaction alone. Therefore, companies should prioritize strategies that strengthen customer trust and commitment to foster long-term loyalty.
Co-Authors Abidah Dwi Rahmi Satiti Aji Purnomo Eka Nur Fauziyah Lilik Nur Cholidah Muhamad Imam Syairozi Puguh Cahyono Putri Nilam Sari Ruswaji Sabilar Rosyad