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All Journal Share : Journal of Service Learning Kata Kita: Journal of Language, Literature, and Teaching
Ibrahim, Jusuf Imam
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Arts Humanities Languange, Linguistic, Communication & Media Social Sciences

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Inisiasi Pembentukan Pokdarwis Untuk Pengembangan Desa Wisata Desa Dilem, Kecamatan Gondang, Mojokerto Basuki, Ribut; Riyanto, Theophilus Joko; Rini, Julia Eka; Ibrahim, Jusuf Imam
Share: Journal of Service Learning Vol. 11 No. 2 (2025): AUGUST 2025
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/share.11.2.81-90

Abstract

Pengabdian Masyarakat ini dilakukan untuk percepatan pengembangan  Desa  Wisata Alam Bukit Semar, yang berada di pegunungan Anjasmoro, di Desa Dilem, Kecamatan Gondang, Kabupaten Mojokerto. Bukit Semar, yang sudah mendapatkan kesepakatan dan ijin operasional dari Tahura (Taman Hutan Raya) sejak tahun 2023, telah dibuka tahun 2023 dan semakin banyak dikunjungi wisatawan lokal. Desa Dilem sedang berusaha untuk memanfaatkan ijin operasional tersebut dengan membuka jalur pendakian Bukit Semar dan meningkatkan kunjungan wisatawan. Oleh karena itu, perlu dilakukan peningkatan fasilitas fisik dan dukungan kegiatan non-fisik. Peningkatan fasilitas fisik utamanya meliputi tempat parkir wisatawan, tempat istirahat wisatawan, dan toilet; akan tetapi, hal ini mempunyai kendala karena anggaran mereka terbatas. Sedangkan dukungan kegiatan non-fisik yang diperlukan adalah pemahaman mengenai desa wisata, terutama untuk menginisiasi Pokdarwis (Kelompok Sadar Wisata). Program Pokdarwis ini bertujuan untuk: 1) memberikan pemahaman dan penyadaran mengenai persyaratan untuk mengembangkan desa wisata dan 2) mendapatkan data yang lebih rinci mengenai persepsi dan kesiapan  masyarakat  untuk  mengembangkan  desa  wisata  di  tahun-tahun  berikutnya.  Untuk tujuan pertama, pada 26 Juli 2023 tim mengundang pakar di bidang wisata untuk memberikan materi mengenai Desa Wisata, manajemen desa wisata, dan pembentukan Pokdarwis. Untuk tujuan kedua, pada tanggal yang sama telah dilakukan wawancara terstruktur kepada 20 orang perwakilan stakeholders desa yaitu perangkat desa, BUMDes, PKK, Karang Taruna, dan tokoh masyarakat setempat.
Enhancing The Brand Awareness of Tomo Cafe Peneleh By Highlighting The Unique Selling Points in Instagram Reel Melisa; Ibrahim, Jusuf Imam
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.1-5

Abstract

This thesis explores the issue of low brand awareness faced by Tomo Cafe Peneleh, a cafe located in Surabaya that rebranded from Tomokofi. This research aims to identify the level of brand awareness and uncover the unique selling points (USPs) of the cafe, as well as the effectiveness of Instagram as a promotional tool. Data was collected through interviews with both existing customers and potential target consumers. The interviews were conducted using a structured questionnaire that had been prepared in advance using Google Forms. To ensure the accuracy of the responses, the writer directly interview the respondent and help filling up the questionnaire. Results showed that most respondents were unaware of the cafe's existence. However, the cafe’s cozy atmosphere, strategic location, and delicious drinks were frequently mentioned as its strongest USPs. To address the problem, the writer created a sample Instagram Reel designed to highlight these USPs as a tool to help them.
A Sociolinguistic Study of Swear Words Used by Carroll Shelby to His Superiors and Subordinate in Ford v Ferrari. Yap, Michael Jehoshoua; Ibrahim, Jusuf Imam
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.119-125

Abstract

This study analyzes how Carroll Shelby uses swear words in Ford v Ferrari, focusing on his interactions with his subordinate and his superiors. Using Pinker’s (2007) types of swear words and Holmes’s (2013) sociolinguistic approach, this study aims to identify the types and frequency of swear words, as well as the social factors and dimensions involved in both interactions. A descriptive qualitative method is applied by analyzing selected scenes from the movie. The findings show that Shelby uses three types of swear words, namely idiomatic, emphatic, and abusive, in interactions with both groups. The results further show that the overall frequency of swear words toward subordinates and superiors is not significantly different. Emphatic swearing is the most dominant type in both interactions, while abusive swearing is used more toward the subordinate. Overall, similarities in swearing patterns are more prominent than differences, showing that swearing is shaped by context and pressure.
Increasing the Brand Awareness of Grand Nature Residence Real Estate Developer through Facebook Ads Hory, Michelle Gracia; Ibrahim, Jusuf Imam
Kata Kita: Journal of Language, Literature, and Teaching Vol. 14 No. 1 (2026)
Publisher : Institute of Research and Community Outreach - Petra Christian University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.9744/katakita.14.1.57-61

Abstract

This thesis addresses the low brand awareness of Grand Nature Residence, a new real estate project in Sidoarjo. Despite using Instagram and TikTok, the company failed to reach its main target, financially capable young adults, due to a mismatch between platform use and audience behavior. Through semi-structured interviews and questionnaires, the research identified key USPs: strategic location and strong investment potential. To solve this, two Facebook Ads tools were developed: an introductory video and an FAQ post, leveraging Facebook’s precise audience targeting. These tools were crafted to convey the USPs using relevant visuals, language, and narrative. This approach enhances message relevance, exposure, and engagement. By aligning message, medium, and audience, the solution is expected to improve brand visibility and increase buyer interest.
Co-Authors Hariyanto, Vincent Steffano Hory, Michelle Gracia Julia Eka Rini Melisa Ribut Basuki Riyanto, Theophilus Joko Yap, Michael Jehoshoua