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All Journal Media Ekonomi dan Manajemen Jurnal Teknologi Sistem Informasi dan Aplikasi Wedana: Jurnal Kajian Pemerintahan, Politik, dan Birokrasi Jurnal Pengabdian Kepada Masyarakat Patikala Bhakti Nagori (Jurnal Pengabdian kepada Masyarakat)
Wahyudi, Septian
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PENYALAHGUNAAN OBAT BATUK DI KALANGAN REMAJA Munir, Abdul; Sobri; Setyo Prihatin, Panca; Wahyudi, Septian
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 2 No. 4 (2023): ABDIMAS PATIKALA
Publisher : Education and Talent Development Center of Indonesia (ETDC Indonesia)

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Abstract

Penyalahgunaan obat batuk di luar fungsinya ternyata sama bahayanya dengan penggunaan narkoba yang dapat mendatangkan sensasi mabuk (ngeplay) bagi penggunanya. Zat Dextromethorphan dalam kandungan obat batuk yang apabila dikonsumsi dalam jumlah banyak tidak sesuai prosedur kesehatan dapat mengakibatkan mabuk (ngeplay). Hal ini menjadi trend di kalangan remaja yang kalau tidak diantisipasi sejak dini, maka akan membahayakan bagi kelangsungan generasi muda kita. Tujuan dialakukannya Pengabdian Masyarakat ini tidak lain untuk mengingatkan masyarakat sebagai bagian dari upaya pencegahan penyalahgunaan obat batuk diluar fungsinya oleh para remaja. Pengabdian Masyarakat ini dilaksanakan di Desa Darussalam, Kecamatan Sinaboi Kabupaten Rokan Hilir Provinsi Riau. Peserta kegiatan terbatas pada kelompok tokoh masyarakat, perangkat Desa terkait serta Babinkamtibmas dan Babainsa setempat. Melalui kegiatan ini diharapkan setiap peserta yang telah mendapatkan materi sosialisasi dapat melakukan hal-hal penting sesuai dengan kapasitasnya masing- masing dalam rangka penyalahgunaan obat batuk di kalangan remaja.
TINJAUAN KRIMINOLOGI TERHADAP SENSUAL MARKETING SEBAGAI STRATEGI PEMASARAN PRODUK YANG DIPERANKAN OLEH SALES PROMOTION GIRL DI KOTA PEKANBARU Munir, Abdul; Wahyudi, Septian; Zainal, Zainal
WEDANA: Jurnal Kajian Pemerintahan, Politik dan Birokrasi Vol. 7 No. 1 (2020): (Oktober 2020)
Publisher : UIR PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25299/wedana.v6i2.7863

Abstract

This study tries to describe the phenomenon of exploitation of women's bodies in product marketing business activities (cars and cigarettes) played by SPG in Pekanbaru. The exploitation of the body is a consequence of the product marketing system in the business world through a "sensual marketing" approach to steal consumer sympathy by constructing a woman's body (SPG) through a sexy and active appearance. This study uses a critical social theory approach "Class Struggle" as a macro theory, and is followed by a "Victim" theory as a micro theory in its analysis chapter. Furthermore, this research method uses an approach in obtaining data, through unstructured in-depth interviews with various parties involved in procuring field data. From the results of the research that the author has described above, this research can be gathered with as is well known,SPG is a female saleswoman who offers services to serve customers. The use of SPG is based on intense competition between similar products. Let's say that cigarette products are one of the products that always use SPG services, because the level of public consumerism towards cigarettes is very high, cigarette manufacturers have started to make several variants of cigarette products to increase the purchasing power of these cigarette products
PENYALAHGUNAAN OBAT BATUK DI KALANGAN REMAJA Munir, Abdul; Sobri; Setyo Prihatin, Panca; Wahyudi, Septian
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 2 No. 4 (2023): Jurnal PkM PATIKALA
Publisher : Education and Talent Development Center of Indonesia

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Abstract

Penyalahgunaan obat batuk di luar fungsinya ternyata sama bahayanya dengan penggunaan narkoba yang dapat mendatangkan sensasi mabuk (ngeplay) bagi penggunanya. Zat Dextromethorphan dalam kandungan obat batuk yang apabila dikonsumsi dalam jumlah banyak tidak sesuai prosedur kesehatan dapat mengakibatkan mabuk (ngeplay). Hal ini menjadi trend di kalangan remaja yang kalau tidak diantisipasi sejak dini, maka akan membahayakan bagi kelangsungan generasi muda kita. Tujuan dialakukannya Pengabdian Masyarakat ini tidak lain untuk mengingatkan masyarakat sebagai bagian dari upaya pencegahan penyalahgunaan obat batuk diluar fungsinya oleh para remaja. Pengabdian Masyarakat ini dilaksanakan di Desa Darussalam, Kecamatan Sinaboi Kabupaten Rokan Hilir Provinsi Riau. Peserta kegiatan terbatas pada kelompok tokoh masyarakat, perangkat Desa terkait serta Babinkamtibmas dan Babainsa setempat. Melalui kegiatan ini diharapkan setiap peserta yang telah mendapatkan materi sosialisasi dapat melakukan hal-hal penting sesuai dengan kapasitasnya masing- masing dalam rangka penyalahgunaan obat batuk di kalangan remaja.
Penggunaan Metode Waterfall dalam Perancangan Aplikasi Pemeliharaan Kendaraan Milik Daerah Berbasis WEB Taufiq, Rohmat; Wahyudi, Septian
Jurnal Teknologi Sistem Informasi dan Aplikasi Vol. 6 No. 2 (2023): Jurnal Teknologi Sistem Informasi dan Aplikasi
Publisher : Program Studi Teknik Informatika Universitas Pamulang

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Abstract

One of the hospital's external reporting systems is the inpatient morbidity report (RL 4a), at X Hospital it has not fully used computerization, currently inpatient morbidity reports are still being processed using Microsoft Excel which takes quite a long time and has an impact on monthly and even annual reporting . This study aims to create a planning framework to overcome the ongoing gloom at X Hospital by using Microsoft Visual Studio and Microsoft Access as information data storage using the RAD (Rapid Application Development) strategy. Descriptive qualitative research is the type of research used. The result of implementing the RAD method is to produce an inpatient morbidity information system and RL 4A reporting that makes it easier for officers to make reports, improves hospital quality and reduces delays in hospital external reporting.
STRATEGI PENGEMBANGAN UMKM, MEMBANGKITKAN SPIRIT KEWIRAUSAHAAN DI KELURAHAN SUNGAI MEMPURA MENUJU ENTREPRENEURS VILLAGE Wahyudi, Septian; Syaprianto, Syaprianto; Safri, Indra
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 3 No. 2 (2023): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Desember 2023
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v3i2.3304

Abstract

Program pengabdian masyarakat dengan tema "Strategi Pengembangan UMKM: Membangkitkan Spirit Kewirausahaan di Kelurahan Sungai Mempura Menuju Entrepreneurs Village" telah berhasil membawa dampak positif yang signifikan pada kelurahan Sungai Mempura dan perkembangan Usaha Mikro, Kecil, dan Menengah (UMKM) di wilayah tersebut. Hasil program mencakup peningkatan jumlah dan kualitas UMKM, peningkatan pendapatan, semangat kewirausahaan yang meningkat, pemberdayaan masyarakat, dan peningkatan kolaborasi antara UMKM, pemerintah lokal, dan lembaga pendidikan. Program ini telah memberikan kontribusi penting dalam menghadapi tantangan dalam sistem perekonomian saat ini, membantu masyarakat bersaing di pasar global yang semakin kompetitif, dan mengurangi dampak dari arus produk asing di pasar domestik. Saran untuk menjaga dan meningkatkan dampak positif program meliputi kelanjutan dan difusi pengetahuan, diversifikasi program, pengembangan kemitraan lebih lanjut, evaluasi berkala, pengembangan infrastruktur, pelatihan ketrampilan digital, dan pemberdayaan perempuan. Program pengabdian ini merupakan langkah awal yang kuat menuju visi kelurahan Sungai Mempura sebagai Entrepreneurs Village yang berkelanjutan dan berdaya saing.
SENSING, SEIZING DAN RECONFIGURING: KEMAMPUAN UTAMA DAN RUTINITAS ORGANISASI UNTUK PEMBANGUNAN BERKELANJUTAN, DI NEGARA BAGIAN TERANGGANU DARUL IMAN, MALAYSIA Wahyudi, Septian; Suri, Dia Meirina; Munir, Abdul; Wan Mohd Adzim Bin Wan Mohd Zain
BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Vol. 5 No. 1 (2025): BHAKTI NAGORI (Jurnal Pengabdian kepada Masyarakat) Juni 2025
Publisher : LPPM UNIKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36378/bhakti_nagori.v5i1.4065

Abstract

Program pengabdian kepada masyarakat ini dilaksanakan untuk meningkatkan kapasitas pengrajin batik di Terengganu dalam menghadapi tantangan globalisasi dan adaptasi teknologi modern. Pemilihan topik ini didasarkan pada pentingnya pelestarian budaya lokal sekaligus penguatan daya saing batik Terengganu di pasar global. Metode pengabdian yang digunakan adalah pendekatan Dynamic Capability, yang melibatkan tiga tahapan utama: sensing (pengenalan peluang pasar), seizing (pemanfaatan teknologi dan pemasaran digital), dan reconfiguring (restrukturisasi operasional). Program ini melibatkan pelatihan dan pendampingan intensif dalam pengembangan desain modern, adopsi teknologi ramah lingkungan, pemasaran digital, serta pembentukan ekosistem kolaborasi antara pengrajin, asosiasi, pemerintah, dan akademisi. Hasil pengabdian menunjukkan peningkatan kapasitas pengrajin dalam mengenali tren pasar, efisiensi produksi melalui teknologi baru, serta strategi pemasaran digital yang lebih efektif. Selain itu, terbentuk kelompok kerja yang berfokus pada pengembangan desain, pemasaran, dan keberlanjutan usaha. Meskipun terdapat kendala seperti keterbatasan akses teknologi dan resistensi terhadap perubahan, pendekatan persuasif dan pelatihan tambahan berhasil mengatasinya. Kesimpulannya, program ini tidak hanya meningkatkan daya saing pengrajin batik di pasar global, tetapi juga mendorong keberlanjutan sosial dan lingkungan melalui inovasi produk serta pelestarian budaya lokal.
Tailoring Service Delivery Innovation Architecture: A Service-Dominant Logic Theory Perspective for Micro Small and Medium Enterprises Yogia, Moris Adidi; Z, Syafaruddin; Wahyudi, Septian; Suyastri, Cifebrima
Media Ekonomi dan Manajemen Vol 39, No 1 (2024): January 2024
Publisher : Fakultas Ekonomika dan Bisnis UNTAG Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56444/mem.v39i1.4298

Abstract

Although extensively discussed in previous studies, social media adoption has yet to consistently translate into improved business performance, revealing a significant research gap. In light of this, our study seeks to bridge this gap by investigating the relationship between social media adoption and performance in 261 micro-businesses within the food and beverage sector. We aim to explore the role of distinctive competencies in marketing as a mediating variable and examine the influence of service delivery innovation architecture from the perspective of service-dominant logic theory. We employ SEM-Amos as our analytical tool to test the formulated hypotheses to achieve this. The result show that this study significantly advances SDL theory by elucidating the pivotal role of social media adoption in understanding customer behavior and gaining valuable insights. In the context of SDL, this contributes to the understanding of how services are co-created between businesses and customers in a digitally connected environment. The outcomes of this research offer valuable insights for small businesses on leveraging social media adoption to enhance their distinctive competencies in marketing and service delivery innovation architecture.
Membangun Brand Trust, Brand Preference dan Brand Equity Terhadap Niat Membeli Produk Wahyudi, Septian; Meirina Suri, Dia; z, Syafaruddin; Munir, Abdul; Rahma Yuli, Annisa; Khairunnisa, Elma
Jurnal Pengabdian Kepada Masyarakat Patikala Vol. 5 No. 4 (2026): Jurnal PkM PATIKALA (On Progress)
Publisher : Pusat Pengembangan Pendidikan dan Bakat Indonesia/Education and Talent Development Center of Indonesia (ETDC Indonesia)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51574/patikala.v5i4.4927

Abstract

This community service activity was motivated by the low level of understanding among micro business actors in building brand strength, which has an impact on low consumer purchase intention. The main objective of this activity was to improve the knowledge and capabilities of the community in developing brand trust, brand preference, and brand equity in order to increase product purchase intention. The activity was conducted with the Program Keluarga Harapan Sekuntum Bunga group in Pekanbaru City, consisting of micro-entrepreneurs with home-based businesses. The implementation method applied a participatory and educational approach through several stages, including preparation, socialization, training, mentoring, and interactive discussion. Evaluation was carried out using a quantitative approach through pre-test and post-test as well as Likert-scale questionnaires to measure changes in participants’ understanding and perceptions of the studied variables. The results showed that out of a total of 18 participants, most experienced an improvement in their understanding of branding concepts. Approximately 72% of participants were able to create or improve their product brand identity, while the level of active participation exceeded 80%. The analysis results indicated that brand trust and brand preference had a positive and significant effect on purchase intention, whereas brand equity did not show a significant effect. The benefits obtained by participants included improved ability to build brand identity, apply simple marketing strategies, and increased confidence in promoting their products. In conclusion, strengthening brand trust and brand preference is a key factor in increasing purchase intention in micro businesses and represents an effective approach for community empowerment through marketing-based interventions.
Co-Authors Abdul Munir Cifebrima Suyastri Dia Meirina Suri Khairunnisa, Elma Rahma Yuli, Annisa Rohmat Taufiq Safri, Indra Setyo Prihatin, Panca Sobri Syafaruddin Z, Syafaruddin Syaprianto, Syaprianto Wan Mohd Adzim Bin Wan Mohd Zain Yogia, Moris Adidi Zainal Zainal