Bahrun, Adriansah
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IImplementasi Strategi Keunggulan Biaya dalam Usaha Express Laundry Purwakarta Zain, Anisa Raihan Fadhilah; Khofifah, Nisa Nurramdhiani; Bahrun, Adriansah
ECONBANK: Journal of Economics and Banking Vol 3 No 2 (2021): Edisi Oktober
Publisher : Sekolah Tinggi Ilmu Ekonomi Bank BPD Jawa Tengah

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35829/econbank.v3i2.197

Abstract

The number of businesses in laundry resulted in the number of competitors getting tougher. One of the management strategies that can be applied in creating and increasing competitive advantage is to implement a cost advantage strategy. This study aims to determine the cost advantage strategy in the Express Laundry business in Purwakarta. Data collection techniques in this study by conducting direct observations in the field and interviews with informants in accordance with the problems studied. The type of research used is descriptive qualitative. The result of this research is the implementation of a cost advantage strategy in the laundry business, Express Laundry provides quality products at low prices to be an attraction for customers. Armed with good service and affordable service prices, this business can have high market potential. Good service quality from a laundry or laundry business is the most important thing in providing satisfaction to customers. Keywords: Cost Advantage, Laundry Business, Express Laundry
The Effect of Religiosity and Disposable Income on Interest in Saving Purwakarta Community in Islamic Banks Khofifah, Nisa Nurramdhiani; Bahrun, Adriansah; Oktriawan, Wawan; Muhammad, Adamu Abubakar
SUHUF Vol 35, No 2 (2023): November
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/suhuf.v35i2.23030

Abstract

This study aims to describe and how the influence of religiosity and disposable income on the intention to save the people of Purwakarta in Islamic banks. The method used in this research is quantitative with a purposive sampling technique, which is used as a sample of 100 people from a population of 430,788 people. The theoretical analysis used for the religiosity variable (X1) is the theory of Huber, S., Huber, and the disposable income variable (X2) uses the theory of Syahputri and Dalimunte and Case E, Fair C.Ray, while the interest in saving variable (Y) using the theory of Kotler and Ferdinand. Based on the results of data analysis, it was concluded that first, religiosity has a positive and significant effect on the intention to save in Islamic banks. It is known that the Sig value for the influence of religiosity (X1) on the interest in saving (Y) is 0.002 0.05 and the tcount is 3.218 ttable 1.985. Secondly, disposable income has a positive and significant effect on the intention to save in Islamic banks. It is known that the Sig value for the influence of disposable income (X2) on the intention to save (Y) is 0.000 0.05 and the tcount value is 7.386 ttable 1.985. Thirdly, religiosity (X1) and disposable income (X2) simultaneously influence the dependent variable, namely the intention to save in Islamic banks (Y). 05 and t-test value is 43.609 t-table 3.09. The influence of religiosity and disposable income on the intention to save is 47.3%.
The Effect of Religiosity and Disposable Income on Interest in Saving Purwakarta Community in Islamic Banks Khofifah, Nisa Nurramdhiani; Bahrun, Adriansah; Oktriawan, Wawan; Muhammad, Adamu Abubakar
SUHUF Vol 35, No 2 (2023): November
Publisher : Universitas Muhammadiyah Surakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.23917/suhuf.v35i2.23030

Abstract

This study aims to describe and how the influence of religiosity and disposable income on the intention to save the people of Purwakarta in Islamic banks. The method used in this research is quantitative with a purposive sampling technique, which is used as a sample of 100 people from a population of 430,788 people. The theoretical analysis used for the religiosity variable (X1) is the theory of Huber, S., Huber, and the disposable income variable (X2) uses the theory of Syahputri and Dalimunte and Case E, Fair C.Ray, while the interest in saving variable (Y) using the theory of Kotler and Ferdinand. Based on the results of data analysis, it was concluded that first, religiosity has a positive and significant effect on the intention to save in Islamic banks. It is known that the Sig value for the influence of religiosity (X1) on the interest in saving (Y) is 0.002 0.05 and the tcount is 3.218 ttable 1.985. Secondly, disposable income has a positive and significant effect on the intention to save in Islamic banks. It is known that the Sig value for the influence of disposable income (X2) on the intention to save (Y) is 0.000 0.05 and the tcount value is 7.386 ttable 1.985. Thirdly, religiosity (X1) and disposable income (X2) simultaneously influence the dependent variable, namely the intention to save in Islamic banks (Y). 05 and t-test value is 43.609 t-table 3.09. The influence of religiosity and disposable income on the intention to save is 47.3%.