Article Per Year (5 Year)
p-Index From 2020 - 2025
0.444
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Ilmu Manajemen Terapan (JIMT)
Caesar, Leo Andri Yulius
Unknown Affiliation
Religion Arts Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Business Strategy, Market Orientation, and Innovation Capability on Vehicle Rental Business Firm Performance in Indonesia Erlina Dwi Ratnasari; Leo Andri Yulius Caesar; Sarah Alia Djohan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4814

Abstract

The purpose of this study was to determine the effect of business strategy, market orientation, and innovation capability on firm performance. The object of this research is all permanent employees of XYZ firm Jakarta branch. The data collection technique is by distributing questionnaires to all permanent employees of XYZ firm as many as 43 respondents. This data analysis method uses multiple linear regression analysis using IBM SPSS 22. The results of this study show that business strategy has a positive and significant effect on firm performance, market orientation has a positive and significant effect on firm performance, innovation capability has a positive and significant impact on firm performance and business strategy, market orientation, innovation capability have a positive and significant impact on firm performance.
Pengaruh Pemasaran Digital dan Online Customer Review Terhadap Keputusan Pembelian Pada Produk Skincare di E-Commerce Shopee (Literature Review Manajemen Pemasaran) Shafwah, Allya Dina; Fauzi, Achmad; Caesar, Leo Andri Yulius; Octavia, Aurelia; Indrajaya, Bella Lorenza; Endraswari, Johana Iva; Yulia, Michely Noorma
Jurnal Ilmu Manajemen Terapan Vol. 5 No. 3 (2024): Jurnal Ilmu Manajemen Terapan (Januari - Februari 2024)
Publisher : Dinasti Review Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/jimt.v5i3.1738

Abstract

Relevant and previous research is one of the important factors in a scientific articleresearch. Relevant and previous research is useful to strengthen and reinforce the theory usedin research and help determine the relationship or influence that occurs between variables.This article reviews the factors that influence purchasing decisions, namely: digital marketingand online customer reviews. The purpose of writing this article is to build hypotheses ofinfluence between variables that will be used for future research. The results of this literaturereview article are: (1) Digital marketing affects purchasing decisions; (2) Online customerreviews affect purchasing decisions, and (3) Digital marketing and online customer reviewssimultaneously affect purchasing decisions.
Co-Authors Achmad Fauzi Endraswari, Johana Iva Erlina Dwi Ratnasari Indrajaya, Bella Lorenza Octavia, Aurelia Sarah Alia Djohan Shafwah, Allya Dina Yulia, Michely Noorma