Article Per Year (5 Year)
p-Index From 2020 - 2025
0.408
P-Index
This Author published in this journals
All Journal Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences
Sarah Alia Djohan
Unknown Affiliation
Religion Arts Humanities Economics, Econometrics & Finance Social Sciences

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
The Effect of Business Strategy, Market Orientation, and Innovation Capability on Vehicle Rental Business Firm Performance in Indonesia Erlina Dwi Ratnasari; Leo Andri Yulius Caesar; Sarah Alia Djohan
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4814

Abstract

The purpose of this study was to determine the effect of business strategy, market orientation, and innovation capability on firm performance. The object of this research is all permanent employees of XYZ firm Jakarta branch. The data collection technique is by distributing questionnaires to all permanent employees of XYZ firm as many as 43 respondents. This data analysis method uses multiple linear regression analysis using IBM SPSS 22. The results of this study show that business strategy has a positive and significant effect on firm performance, market orientation has a positive and significant effect on firm performance, innovation capability has a positive and significant impact on firm performance and business strategy, market orientation, innovation capability have a positive and significant impact on firm performance.
Can Gamification Stimulate Customers to Repurchase in the E-Marketplace? The Mediation Effect of Customer Experience and Engagement Sarah Alia Djohan; Dennis Handhana; Vicenza Bianca Castafiore; Evelyn Hendriana
Budapest International Research and Critics Institute (BIRCI-Journal): Humanities and Social Sciences Vol 5, No 1 (2022): Budapest International Research and Critics Institute February
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i1.4186

Abstract

Intense competition among e-marketplaces drives companies to find creative ways to attract and keep customers. One of the approaches is by increasing customer engagement in the online community. Customer engagement to the e-marketplace can be enhanced by attaching gamification to the applications to create excitement and a fun experience for the customers when using the application. Despite its potential benefits, there are limited studies of the effect of gamification on repurchase intention. Furthermore, studies that look at the mediating effect of customer experience and engagement are relatively absent. This study examines the influence of gamification mediated by customer experience and engagement on customer repurchase intention. Samples were selected using a purposive technique by distributing online questionnaires that resulted in 473 valid responses. Data were analyzed using Partial Least Square-Structural Equation Modelling (PLS-SEM). The findings showed the positive effects of gamification on repurchase intention through customer experience and engagement.
Co-Authors Caesar, Leo Andri Yulius Dennis Handhana Erlina Dwi Ratnasari Evelyn Hendriana Vicenza Bianca Castafiore