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All Journal Juripol (Jurnal Institusi Politeknik Ganesha Medan) Majalah Ilmiah Warta Dharmawangsa Madani: Multidisciplinary Scientific Journal Nanggroe: Journal Of Scholarly Service Nanggroe: Journal of Scholarly Service
Yusuf, Daniel
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Creating Resilient and Creative Human Resources for MSME Actors in Perk. Bukit Lawang Village Adriansyah, T. Muhammad; Yusuf, Daniel; Rahmayati, T. Elfira; Asyraini, Siti; Sitepu, Fahriani Astuti
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2026): January
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18491187

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the business units that play an important role in driving economic growth. This is because MSMEs contribute to employment absorption, play a role in income distribution, and serve as a socio-economic platform for the community. The strategic role of MSMEs as a pillar of the people’s economy lies in their great potential to stimulate community economic activities and simultaneously become a primary source of income for most people in improving their welfare. This study aims to examine how MSME capital and business management are carried out, as well as human resource development strategies for MSME actors in Perk. Bukit Lawang Village. The results of this study indicate that MSME actors in Perk. Bukit Lawang manage business capital by implementing capital planning strategies and recording transactions manually. In managing their businesses, MSME actors in Perk. Bukit Lawang apply several strategies, namely product quality, pricing, location, and promotion strategies. Furthermore, the strategies of the local government in developing human resources for MSME actors include mentoring programs, training, business capital assistance, and the provision of work equipment.
Product Development Through Diversification in an Effort to Increase Sales Volume Yusuf, Daniel
Madani: Jurnal Ilmiah Multidisiplin Vol 4, No 1 (2026): February 2026
Publisher : Penerbit Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18711264

Abstract

Creativity and innovation, which are part of product diversification, are essential in creating products with greater uniqueness. This is expected to help restore the existence of home industries. The purpose of this study is to determine strategies to sustain home industries through product diversification. Today, the industrial world has begun to develop, marked by increasingly advanced tools and technologies. A diversification strategy is an effort to vary product types from similar products into a wider range of variations. Thus, the variety of products available is expected to attract consumer interest and encourage them to purchase the company’s products. This research is a field research study with a descriptive nature, using qualitative analysis techniques and an inductive reasoning approach. The data sources used include primary and secondary data. Primary data were used to obtain information regarding product development through diversification in an effort to increase sales volume. Meanwhile, secondary data were used to explore various theories related to the existing problems. Based on the results of the research conducted, it can be concluded that product development through diversification to increase sales volume has been carried out as effectively as possible. The strategy implemented is a product strategy in which the company prioritizes the product aspect. Therefore, the diversification strategy policy becomes a step taken to address the decline in sales volume.
Creating Resilient and Creative Human Resources for MSME Actors in Perk. Bukit Lawang Village Adriansyah, T. Muhammad; Yusuf, Daniel; Rahmayati, T. Elfira; Asyraini, Siti; Sitepu, Fahriani Astuti
Nanggroe: Jurnal Pengabdian Cendikia Vol 4, No 10 (2026): January
Publisher : Yayasan Daarul Huda Kruengmane

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.5281/zenodo.18491187

Abstract

Micro, Small, and Medium Enterprises (MSMEs) are one of the business units that play an important role in driving economic growth. This is because MSMEs contribute to employment absorption, play a role in income distribution, and serve as a socio-economic platform for the community. The strategic role of MSMEs as a pillar of the people’s economy lies in their great potential to stimulate community economic activities and simultaneously become a primary source of income for most people in improving their welfare. This study aims to examine how MSME capital and business management are carried out, as well as human resource development strategies for MSME actors in Perk. Bukit Lawang Village. The results of this study indicate that MSME actors in Perk. Bukit Lawang manage business capital by implementing capital planning strategies and recording transactions manually. In managing their businesses, MSME actors in Perk. Bukit Lawang apply several strategies, namely product quality, pricing, location, and promotion strategies. Furthermore, the strategies of the local government in developing human resources for MSME actors include mentoring programs, training, business capital assistance, and the provision of work equipment.
Co-Authors Adriansyah, T. Muhammad Asyraini, Siti Batubara, Enika Diana Hanum, Azizah Sariyanto, Sariyanto Sitepu, Fahriani Astuti Sitepu, Fahriani Astuti Br Syaharman Syaharman T. Elfira Rahmayati, T. Elfira Yenni Ramadhani Harahap