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All Journal Professional : Jurnal Komunikasi dan Administrasi Publik
Claudia, Shintia Ira
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Decision Sciences, Operations Research & Management

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Strategi Komunikasi Direktorat Pendidikan Profesi Guru Dalam Mengembangkan Minat Generasi Z Menjadi Guru Claudia, Shintia Ira; Adawiyah, Sa'diyah El
Professional: Jurnal Komunikasi dan Administrasi Publik Vol 11 No 1 (2024): Juni
Publisher : UNIVED PRESS, Universitas Dehasen Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37676/professional.v11i1.5695

Abstract

This research aims to analyze the PPG Directorate's communication strategy in developing Generation Z's interest in becoming teachers. The research method used is a qualitative approach with data collection techniques in the form of interviews, observation and documentation. The data collected was analyzed using a process of reduction, presentation and drawing conclusions. The results of the research show that the Directorate of Communication Teacher Professional Education has succeeded in implementing the Communication Strategy to develop Generation Z's interest in becoming teachers with the number of Pre-Service PPG applicants exceeding the target. This is the suggestion obtained from research that the Directorate of Professional Teacher Education can carry out communication strategies to increase registration knowledge in the selection process.
Co-Authors Adawiyah, Sa'diyah El