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All Journal Perspektif Komunikasi; Jurnal Ilmu Komunikasi dan Komunikasi Bisnis Jurnal Ilmu Komunikasi Jurnal Penelitian Ilmu Pendidikan Indonesia Setawar Abdimas Moneta : Journal of Economics and Finance
Sa'diyah El Adawiyah
Universitas Muhammadiyah Jakarta
Religion Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Social Sciences Other

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PEMANFAATAN KECERDASAN BUATAN (ARTIFICIAL INTELLIGENCE ) DALAM DUNIA PENDIDIKAN Makroen Sanjaya; Sa'diyah El Adawiyah
Setawar Abdimas Vol. 5 No. 1 (2026): Januari
Publisher : Universitas Muhammadiyah BengkuluUniversitas Muhammadiyah Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36085/sa.v5i1.8687

Abstract

Artificial Intelligence (AI)memiliki potensi besar untuk meningkatkan kualitas pembelajaran dan membantu guru dalam menjalankan tugas-tugas mereka secara lebih efektif dan efisien. Artificial Intelligence (AI) memiliki banyak potensi dalam dunia pendidikan, terdapat beberapa tantangan yang perlu diperhatikan oleh guru, khususnya di lingkungan Muhammadiyah. Masih  banyak guru yang belum sepenuhnya memahami dan menguasai penggunaan Artificial Intelligence (AI) dalam praktik pengajaran. Salah satu langkah yang dapat dilakukan adalah melalui workshop, pelatihan dan pendampingan yang intensif. Melalui upaya peningkatan pemahaman dan kemampuan guru-guru Muhammadiyah dalam memanfaatkan Artificial Intelligence (AI), diharapkan dapat meningkatkan kualitas pembelajaran, memfasilitasi personalisasi pembelajaran, dan mendukung tugas-tugas administratisi. Workshop ini melibatkan 100 peserta guru-guru  Muhammadiyah daerah Tangerang Selatan. Hasil workshop para peserta guru – guru Muhammadiyah meningkat pemahaman, pengetahuan dan ketrampilan dalam menggunakan artificial intelegence atau kecerdasan buatan dalam membantu prose belajar mengajar di sekolah.  
Strategi Digital Public Relations Dalam Meningkatkan Citra Universitas Muhammadiyah Jakarta Aulia Ayati Nurafifah; Farah Aisyah; Mahdinar Mahdinar; Sa'diyah El Adawiyah
Jurnal Penelitian Ilmu Pendidikan Indonesia Vol. 5 No. 1 (2026)
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat, Universitas Pahlawan Tuanku Tambusai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jpion.v5i1.968

Abstract

Penelitian ini bertujuan untuk menganalisis strategi digital public relations (Digital PR) yang diterapkan oleh Universitas Muhammadiyah Jakarta dalam upaya meningkatkan citra universitas, serta memahami bagaimana strategi tersebut dijalankan melalui media digital dan kontribusinya dalam membentuk persepsi dan citra positif di kalangan publik. Penelitian menggunakan pendekatan deskriptif kualitatif dengan teknik wawancara semi terstruktur terhadap pihak-pihak terkait dalam pengelolaan Digital PR di UMJ. Hasil penelitian menunjukkan bahwa strategi Digital PR di UMJ dilakukan secara terencana, dengan pemetaan audiens, penyusunan pesan sesuai kebutuhan, serta pemanfaatan berbagai platform digital seperti Instagram, TikTok, YouTube, dan website resmi. Strategi ini telah membantu memperluas jangkauan komunikasi, membangun citra positif, dan meningkatkan kepercayaan publik. Namun, masih ditemukan tantangan dalam konsistensi pesan, evaluasi dampak yang belum optimal, dan keterbatasan sumber daya manusia. Penelitian ini menyimpulkan bahwa strategi Digital PR di UMJ telah berkontribusi positif dalam membentuk citra universitas, namun perlu pengembangan lebih lanjut terutama pada aspek evaluasi berbasis data dan penguatan hubungan dua arah dengan publik agar dampaknya lebih maksimal.
Blue Economy-Based City Branding Strategy for Coastal Tourism in 3T Areas (Disadvantaged, Frontier, and Outermost) Sa'diyah El Adawiyah; Mawar; Joana Juanita Tuhumury; Abdul Rahman; Suci Lestari Handayani
Moneta : Journal of Economics and Finance Vol. 4 No. 2 (2026): April 2026
Publisher : Indonesian Scientific Publication

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61978/moneta.v4i2.1353

Abstract

Kupang Regency in East Nusa Tenggara (NTT) is categorized as a 3T region (Disadvantaged, Frontier, and Outermost) with substantial coastal tourism potential to support sustainable regional development. This study examines the implementation of blue economy based coastal tourism city branding in Kupang Regency using Kavaratzis’ (2004) city branding framework. The study employs a descriptive qualitative design, utilizing direct observation, in-depth interviews, and documentation. Data were collected through purposive sampling of ten key informants from relevant local government agencies, tourism related business actors, and community stakeholders. Semi structured interviews were conducted to explore branding strategies and implementation practices, and the data were analyzed using thematic coding techniques. Data credibility was ensured through triangulation of sources and methods, as well as member checking, while ethical considerations were addressed through informed consent and confidentiality assurance. The findings show that coastal tourism city branding in Kupang Regency is implemented through five interconnected stages: research, deliberation, consultation, action, and communication. The action stage is manifested in community-based ecotourism initiatives, infrastructure and accessibility improvements, and cross-sectoral stakeholder collaboration. These efforts align with the regional development vision of “Kupang Regency Towards Gold 2026” by integrating blue economy principles into coastal tourism development. This study contributes theoretically by contextualizing Kavaratzis’ city branding framework within a coastal tourism setting in 3T regions and practically by offering policy-relevant insights for sustainable tourism branding in resource-constrained areas.
TRIBRATA NEWS' COMMUNICATION STRATEGY IN THE DIGITAL ERA Ahmad Mustofa Kamal; Ahmad Muhaemi; Santi Intan Anansih; Sa'diyah El Adawiyah
Perspektif Komunikasi Jurnal Ilmu Komunikasi Politik dan Komunikasi Bisnis Vol. 9 No. 2 (2025): Perspektif Komunikasi
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/pk.9.2.215-232

Abstract

In the midst of an era of information disruption, the legitimacy of police institutions is no longer simply determined by legal authority, but by its ability to win public trust in the digital space. This research highlights the urgency of transforming the communication strategy of the Public Relations Division of the National Police through the Tribrata News ecosystem which is now integrated with PoliceTube and Smart Public Relations. Based on Dialogic Communication Theory and the concept of Computer-Mediated Communication, this study criticizes the shift in the communication paradigm of the National Police from a bureaucratic-monologue model to a humanist-dialogical model. Using a descriptive qualitative method with a digital case study approach, this study dissects how the integration of news channels, visual storytelling, and instant messaging services works as a communication orchestra to break down the hierarchical barriers between officials and citizens. The findings of the study show that the "One Message, Three Channels" strategy has succeeded in changing the digital face of the National Police to be more serving and responsive. PoliceTube plays a role in deconstructing rigid imagery through an empathetic visual narrative, while Smart Public Relations bridges the need for real-time access transparency. This study concludes that digitalization in the National Police is not just a modernization of tools, but a cultural revolution from a "command" mentality to a "guardianship". Although HR competency challenges are still identified, this integrated communication model has proven effective in building authentic public engagement. This study recommends the need to strengthen digital ethics and empathy in every machine-human interaction to maintain the sustainability of public trust.
Model Komunikasi Humas dalam Literasi Media Sosial : (Studi Kasus Direktorat Pendidikan Profesi Guru) Shintia Ira Claudia; Sa'diyah El Adawiyah
MUKASI: Jurnal Ilmu Komunikasi Vol. 3 No. 1 (2024): Februari 2024
Publisher : Yayasan Pendidikan Penelitian Pengabdian Algero

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54259/mukasi.v3i1.2437

Abstract

The development of technology and social media affects the way we interact and access information. Social media, such as Facebook and Twitter, enable the global exchange of information. The phenomenon of virality accelerates the spread of content, creating new dynamics in delivering messages and influencing public opinion. Digital literacy is the key to dealing with the increasingly advanced technological era, especially through social media. This research aims to observe the communication model of the @ppgkemendikbud Instagram account in providing social literacy about Teacher Professional Education (PPG). This research method is descriptive qualitative with data collection through observation and literature study. The results showed that the Ministry of Education's PPG Instagram account with 1,086 uploads and 462 thousand followers plays a role in providing social literacy about PPG. The success of this account lies in its openness without locking, direct message feature that increases interactivity, and regularly uploading the latest information about PPG, national day commemoration, and education seminars. The PR communication model used involves a two-way approach, covering various PPG highlights, so that it is not only a source of information, but also a place to build a community.
Co-Authors Abdul Rahman Ahmad Muhaemi Ahmad Mustofa Kamal Aulia Ayati Nurafifah Farah Aisyah Joana Juanita Tuhumury Mahdinar Mahdinar Makroen Sanjaya Santi Intan Anansih Shintia Ira Claudia Suci Lestari Handayani