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All Journal Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik INTELEKTIVA
ELTI MARTINA
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Arts Humanities Chemistry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Health Professions Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Other

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UPAYA MENERAPKAN SELLING TECHNIQUE OLEH FRONT DESK AGENT TERHADAP TINGKAT PENJUALAN KAMAR DI ARTOTEL YOGYAKARTA ELTI MARTINA; MUHAMAD ARIF ANDIFA
JURNAL EKONOMI, SOSIAL & HUMANIORA Vol 2 No 12 (2021): INTELEKTIVA : JURNAL EKONOMI, SOSIAL DAN HUMANIORA (EDISI - JULI 2021 )
Publisher : KULTURA DIGITAL MEDIA ( Research and Academic Publication Consulting )

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Abstract

Dalam menjual kamar kepada tamu, front desk agent hendaklah melakukannya dengan mempergunakan tehnik agar kamar yang tipe tertinggi juga ditawarkan, sehingga tamu mengetahui jenis jenis akomodasi kamar yang ada di ARTOTEL Yogyakarta. Pilihan tamu tidak bisa ditebak dalam memilih kamar yang akan mereka tempati, tetapi pengaruh front desk agent memegang peran penting agar tamu bisa mendapatkan kamar yang terbaik dari hotel. Metode yang digunakan dalam penelitian ini adalah metode deskriptif, untuk mendapatkan data primer dan data sekunder, dilakukan wawancara, observasi, angket dan studi pustaka. Hasil penelitian menunjukkan bahwa upaya front desk agent dalam menerapkan selling technique di ARTOTEL Yogyakarta pada kriteria sangat baik 27,78%, kriteria baik 38,89%, dan kriteria cukup baik sebesar 27,78% dan kriteria tidak baik sebesar 5,55%. Metode yang digunakan ARTOTEL Yogyakarta untuk meningkatkan tingkat penjualan kamar dari metode Up-Selling.
PROMOSI MEDIA SOSIAL DI OBJEK WISATA DEPATI VII COFFEE KOTA SUNGAI PENUH PROVINSI JAMBI Della Normareta Nurza; Elti Martina
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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This research is motivated by the lack of optimal use of social media by most tourist attractions in Sungai Penuh City. Depati VII Coffee is the most active and consistent tourist attraction that utilizes social media, especially Instagram, compared to other natural attractions in the region. This study aims to find out how Depati VII Coffee's social media promotion is implemented and how visitors respond to this strategy. The research method used is a quantitative approach with simple random sampling techniques, using a Likert scale closed questionnaire to visitors. The data were analyzed descriptively with the help of the IBM SPSS Statistics 27 application. The results of the study show that the promotion strategy through Instagram has been effective. The context variable obtained a mean value of 4.15 which indicates that the promotional message is considered interesting and relevant. The communication variable recorded the highest value of 4.17, indicating responsive and informative communication. The collaboration variable received a value of 3.86, describing a collaboration that is quite good but can still be improved, while the connection with a value of 3.92 shows the loyalty and attachment of followers to the Depati VII Coffee account. Keywords: Social media Promotion, Instagram, 4C Social media Marketing, Depati VII Coffee, Tourism
IDENTIFIKASI DAYA TARIK WISATA DI PANTAI KETAPANG RUPAT KABUPATEN BENGKALIS Nurhidayati ,; Elti Martina
Jurnal Online Mahasiswa (JOM) Bidang Ilmu Sosial dan Ilmu Politik Vol. 13: Edisi I Januari - Juni 2026
Publisher : Fakultas Ilmu Sosial dan Ilmu Politik Universitas Riau

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Abstract

This study is motivated by the importance of comprehensively identifying the components of tourist attractions at Ketapang Beach, Rupat District, Bengkalis Regency, in line with efforts to develop a sustainable tourism destination. The study aims to analyze the tourist attractions as well as the obstacles in their management. The method used is qualitative descriptive through observation, interviews, and documentation, with data analysis involving data reduction, presentation, and conclusion drawing. The results indicate that Ketapang Beach has strong and multidimensional tourist attractions, formed by a combination of recreational activities, natural beauty, and local cultural attractions. Tourist activities, including recreation, education, and social activities, demonstrate that the beach functions not only as a leisure space but also as a site for social interaction and learning. The natural uniqueness, such as the wide stretches of white sand, long coastline, coastal pine trees, and the view of the hills along the Rupat Island–Malaysia border, provides visitors with distinctive visual and emotional experiences. However, the management of Ketapang Beach’s tourist attractions still faces significant challenges, including limited funding, coastal abrasion, inadequate promotion, overlapping institutional responsibilities, insufficient facilities, and suboptimal accessibility. These conditions affect the maintenance of facilities, the development of attractions, and the overall sustainability of the beach’s tourism potential Keywords: tourist attractions, tourist activities, destination management, Ketapang Beach.
Co-Authors Della Normareta Nurza MUHAMAD ARIF ANDIFA Nurhidayati ,