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All Journal JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI PERMANA : Jurnal Perpajakan, Manajemen, dan Akuntansi
Therok, Francisca A.
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Economics, Econometrics & Finance Education

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THE INFLUENCE OF LIFESTYLE, SERVICESCAPE, AND FOOD QUALITY ON CUSTOMER REVISIT INTENTION AT DECADE COFFEE SHOP Therok, Francisca A.; Saerang, David P. E.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 9, No 3 (2021): JE. Vol 9 No 3 (2021)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (351.656 KB) | DOI: 10.35794/emba.v9i3.35779

Abstract

Abstract: The growth of coffee house in Manado motivate the owner of Decade Coffee Shop to open a coffee shop that offers a calm and comfortable for the gathering of consumers with friends or relatives or just want to relax enjoying coffee. Revisit intention is described as the willingness of customer to come back to the same place or probability of them to repurchase a product from the same place. Revisit intention can be affected by so many factors, include lifestyle, servicescape, and food quality. The purpose of this study is to know the simultaneous and partial influence of lifestyle, servicescape, and food quality on customer revisit intention at Decade Coffee Shop. This research used multiple regression analysis with sample of 100 respondents. The result shows that lifestyle, servicescape, and food quality are simultaneously influence customer revisit intention. Servicescape and food quality have significant influence on customer revisit intention partially, meanwhile lifestyle has not have a significant influence on customer revisit intention. Based on the result, researcher suggest that the place should be always clean, well arranged, and have a good atmosphere to retaining the customers. The owner should keep their employees current performance like give a bonus or other reward that can be motivate the employee to work harder because it shows that they already done their job well by serving a delicious and well-presentation food for the customers. The last, Decade Coffee Shop should think about how to attract and drive the customers to spend their free time at Coffee Shop. Keywords: lifestyle, servicescape, food quality, customer revisit intention
Pengembangan Konsep Blue Economy untuk Meningkatkan Daya Saing Sektor Kelautan dan Perikanan di Sulawesi Utara Bahalau, Yoan P M; Derek, Zerah E.; Therok, Francisca A.
Permana : Jurnal Perpajakan, Manajemen, dan Akuntansi Vol. 17 No. 3 (2025): Special Issue
Publisher : Faculty of Economics and Business, University of Pancasakti Tegal

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24905/permana.v17i3.949

Abstract

Penelitian ini bertujuan untuk melihat bagaimana konsep Ekonomi Biru (Blue Economy) bisa membantu meningkatkan daya saing sektor kelautan dan perikanan di Sulawesi Utara. Kami melakukan penelitian ini dengan cara menganalisis berbagai tulisan ilmiah, kebijakan pemerintah, dan data yang sudah ada (metode kualitatif deskriptif). Hasilnya, kami menemukan bahwa menerapkan Ekonomi Biru punya peluang besar untuk menambah nilai ekonomi. Ini bisa dilakukan dengan cara menangkap ikan secara lestari, mengembangkan budidaya ikan yang inovatif, mendorong pariwisata bahari, memanfaatkan energi terbarukan dari laut, dan mengembangkan bioteknologi kelautan. Namun, kami juga menemukan beberapa kendala, seperti kurangnya fasilitas pendukung, kemampuan sumber daya manusia yang terbatas, dan koordinasi antar pihak yang belum optimal. Oleh karena itu, penting untuk memperkuat aturan, berinvestasi dalam penelitian dan pengembangan, meningkatkan kemampuan masyarakat lokal, serta menjalin kerja sama dengan berbagai pihak agar pembangunan ini berkelanjutan. Keaslian penelitian ini adalah kami menyajikan strategi yang menyeluruh dan khusus untuk penerapan Ekonomi Biru di Sulawesi Utara, yang bisa memperkaya ilmu pengetahuan tentang pembangunan ekonomi maritim yang berkelanjutan.
Co-Authors Bahalau, Yoan P M David P. E. Saerang Derek, Zerah E. Wangke, Shinta J. C.