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All Journal JURNAL PEMBANGUNAN DAN KEUANGAN DAERAH JURNAL ILMIAH PLATAX JURNAL EMBA : JURNAL RISET EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI JMBI UNSRAT (Jurnal Ilmiah Manajemen Bisnis dan Inovasi Universitas Sam Ratulangi) Co-Value : Jurnal Ekonomi, Koperasi & Kewirausahaan Neraca Manajemen, Akuntansi, dan Ekonomi Riset Akuntansi dan Manajemen Pragmatis Multidisciplinary Indonesian Center Journal Indonesia Economic Journal
Shinta Wangke, Shinta
Universitas Sam Ratulangi
Religion Humanities Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Environmental Science Social Sciences Other

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PERSEPSI CORPORATE SOCIAL RESPONSIBILITIES (CSR) SEBAGAI STRATEGI PEMASARAN Wangke, Shinta J.C.
JURNAL PEMBANGUNAN EKONOMI DAN KEUANGAN DAERAH Vol 17, No 1 (2015)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jpekd.23427.17.1.2015

Abstract

Abstrak Corporate Social Responsibilities (CSR) merupakan “Suatu komitmen yang berkelanjutan dari suatu perusahaan untuk berperilaku etis dan berkontribusi secara positif kepada karyawannya, komunitas dan lingkungan sekitarnya, serta masyarakat luas.” Tujuan penelitian ini, apakah penerapan CSR dalam perusahaan dapat dijadikan sebagai strategi pemasaran berdasarkan persepsi konsumen. Penelitian menggunakan pendekatan penelitian kuantitatif dengan metode eksperimen, teknik pengumpulan data dilakukan dengan angket tertutup menggunakan jawaban skala Likert. Data yang terkumpul dianalisis menggunakan uji hipotesis beda dua rata-rata populasi. Penelitian menunjukan; CSR dibandingkan dengan produk maka tidak terdapat perbedaan yang signifikan antara keduanya. Sedangkan CSR ketika dibandingkan dengan harga dan promosi maka terdapat perbedaan yang signifikan. Statistic uji Z diketahui konsumen lebih tertarik terhadap produk dengan program CSR daripada produk tanpa program CSR. Berdasarkan analisis karakteristik sampel terhadap produk dengan program CSR, diketahui kelompok konsumen wanita, kelompok konsumen usia 35-44 tahun, kelompok konsumen dengan pendidikan minimal SMA dan kelompok konsumen dengan penghasilan perbulan diatas Rp. 10.000.000 merupakan konsumen yang paling tertarik dengan produk dengan program CSR. Dapat disimpulkan CSR dapat dijadikan sebagai strategi pemasaran yang efektif, memberikan nilai tambah bagi produk itu sendiri. Apabila dilaksanakan secara berkesinambungan dan disinergikan bersama strategi pemasaran lainnya dapat memberikan dampak yang lebih signifikan keberlangsungan hidup suatu produk. Asbtract Corporate Social Responsibilities (CSRs) in essence are “Sustained commitments by a company to act ethically and contribute positively to its workers, community, and environment, as well as to the general public.” Based on that assumption, it was decided to study whether the implementation of CSRs by a company could be considered as a marketing strategy from the point of view of its customers. This research utilized a quantitative research approach combined with an experimental method, whereas data collection was performed using closed questionnaires with Likert scale-type answers. A hypothesis test was then used to analyze the collected data in order to find out statistical differences between the population means or two population medians. The result showed that when CSRs were compared to product, there was no significant differenece between them. When CSRs were compared to price and promotion, there was a significant difference between them. The Z-test showed that customers were more attracted to products with CSR programs than to products without CSR program even those with lower prices or bundled with promotional offers. Based on sample characteristics analysis on products with CSR programs, it was found that female consumer group, 35-44 year old consumer group, consumer groups with at least senior high school diplomas and consumer group with minimum income of RP.10.000.000,- wereones who were most attracted to products with CSR programs. From the results, it was concluded that CSRs could be an effective marketing strategy because they added values to products. CSRs, when performed continuously and synergized with other marketing strategies, could produce a more significant impact on the success and continuity of a product.
ANALYTICAL HIERARCHY PROCESS (AHP) APPROACH ON CONSUMER PREFERENCES OF RESEDENTIAL HOUSING IN GATED COMMUNITY MANADO Wangke, Shinta
JURNAL PEMBANGUNAN EKONOMI DAN KEUANGAN DAERAH Vol 16, No 4 (2014)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35794/jpekd.8642.16.4.2014

Abstract

Construction growth for the residential property in gated community Manado had reached its highest growth of 7,68% in Q2 2014. Increasing purchase intention of the house buyers resulted huge increase in the residential housing price in gated community. Since the gated community started to become a trend as a preferred choice for people to stay in, therefore, this study seeks to discover the reason for people to purchase residential properties.
THE STUDY OF ONLINE SHOPPING CONTINUANCE INTENTION OF SHOPEE CUSTOMERS IN MANADO Wowor, Wenseslaus; Pangemanan, Sifrid S.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (985.362 KB) | DOI: 10.35794/emba.7.4.2019.26451

Abstract

Abstract: A rapidly growing human civilization is also followed by a rapid development of information technology. The current rapid technological development is caused by the presence of internet.This study aims to gain understanding of the customer online shopping continuance intention at Shopee platform in Manado. This research is a qualitative research and uses descriptive type of research where it will investigate the customer online shopping continuance intention at Shopee platform in Manado. This research concludes that the process of continuance intention of using Shopee platform in Manado is occurred through several steps, namely expectation of the platform, perception of the performance, user satisfaction, and continuance intention to use the platform again. Users of Shopee platforms in Manado felt that their expectation of software have been met, and after the usage of the platform, the users are satisfied with the usefulness and easiness of use of the platform, thus create loyalty and intention to use Shopee continuously. Recommendation shopee should strive to keep on updating and improving its platform consistently, in order to provide better experience and thus greater customer loyalty. Keywords: perceived usefulness, perceived ease of use, continuance intention
A COMPARATIVE ANALYSIS OF E-ADVERTISEMENT BETWEEN JD.ID AND SHOPEE CUSTOMERS IN MANADO Adoeng, Wulandari; Kalangi, Josep B.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (736.12 KB) | DOI: 10.35794/emba.v7i3.24271

Abstract

Abstract: Online advertisement business used electronic commerce tools to build marketing strategy, theories on advertisement and customer purchase behavior because of potential market segmentation. Likewise, online advertisement include contextual ads on examine banner ads, rich media ads, social network advertising, online classified advertising, and marketing  email like spam according to Goldfarb and Tucker (2011). The increasing of online shop based on website and mobile apps in Indonesia make companies must have something different and relevant topics in promoting their products and services in order to get more sales. This research want to find out is there any difference between JD.ID and Shopee e-Avertisement based on information quality, brand recognition, willingness to purchase, price, and color. This research uses quantitative method. Questionnaire is used to collect the data, the sample is 100 respondents of JD.ID and Shopee customers in Manado. This research derived and examined by using Independent Sample t-Test. This research finding that there are differences between JD.ID and Shopee e-Advertisement based on the effectiveness of social media, content, information quality, brand recognition, willingness to purchase, price, and color. From the results, it is recommened for this 2 big e-commerce to develope and keep up their advertisement to interest customers.Keywords: e-advertisement, information quality, brand recogniton, willingness to purchase, price, color.
ANALISIS SISTEM MANAJEMEN PERGUDANGAN PADA CV. SULAWESI PRATAMA MANADO Kusuma, Yuliana; Sumarauw, Jacky S. B.; Wangke, Shinta J. C.
Jurnal EMBA: Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 5, No 2 (2017): JE. VOL 5. NO.2 (2017). HAL. 487 - 611
Publisher : FEB Universitas Sam Ratulangi Manado

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (439.475 KB) | DOI: 10.35794/emba.v5i2.15839

Abstract

Abstrak: Gudang menjadi suatu hal yang tidak bisa terlepas dalam dunia bisnis perdagangan barang, terutama pada barang-barang industri. Sistem manajemen gudang yang baik seringkali luput dari perhatian para pelaku bisnis baru. Manajemen gudang sangat penting untuk kelangsungan usaha, sebab gudang berkaitan langsung dengan penjualan. Penelitian ini bertujuan untuk untuk menganalisis sistem manajemen pergudangan yang diterapkan pada CV. Sulawesi Pratama Manado. Metode penelitian yang digunakan adalah metode deskriptif kualitatif. Hasil penelitian menunjukkan bahwa sistem manajemen pergudangan yang diterapkan menggunakan sistem Duta, yang merupakan salah satu produk dari PT. Duta Media Cipta di Jakarta dan menerapkan sistem FIFO (first in first out). Dilihat dari strategi lokasi usaha, gudang tersebut mempunyai peluang bisnis yang berpotensi besar, dikarenakan lokasi gudang yang strategis. Administrasi gudang yang ada memiliki standar operasional prosedur yang jelas dan relatif efektif. Namun dalam tata letak pergudangan, belum memiliki aliran pergudangan yang jelas.Kata kunci: gudang, sistem manajemen pergudangan, administrasi, tata letak
ANALISIS RANTAI PASOKAN PADA OLAHAN PRODUK KELAPA PADA PERUSAHAAN COCOPRIMA Mawuntu, Christian Vrenly; Hasan Jan, Arrazi bin; Wangke, Shinta
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi No 2 (2017): JE. VOL 5. NO.2 (2017). HAL. 613 - 733
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (972.88 KB) | DOI: 10.35794/emba.5.2.2017.15842

Abstract

ABSTRAK: Di era globalisasi kemampuan teknologi saat ini terbuka peluang baru bagi pengusaha dan bagi prioritas baru memenuhi permintaan baik di dalam daerah maupun luar. Salah satu bahan baku yang dijadikan Olahan Produk adalah Kelapa. Sulawesi utara sendiri merupakan salah satu wilayah penghasil komoditi kelapa terbesar di pulau Sulawesi. Manajemen Rantai Pasok bertujuan untuk membuat seluruh sistem menjadi efisien dan efektiv, meminimalisasi biaya transportasi, distribusi sampai inventori bahan baku, bahan dalam proses dan barang jadi. Tujuan dari pada Penelitian ini untuk menganalisis Rantai Pasokan Pada Olahan Produk Kelapa Pada Perusahaan COCO PRIMA. Dalam penelitian ini bersifat kualitatif dan menggunakan teknik pengumpulan data dengan cara melakukan observasi, wawancara dan dokumentasi. Dari hasil penelitian ini, didapat pada perusahaan COCO PRIMA terdapat masalah pada proses pendistribusian bahan baku kelapa, sehingga mengakibatkan kurangnya produksi pada perusahaan. Pihak perusahaan harus memikirkan strategi untuk mendapatkan bahan baku dengan menambah jaringan pemasok atau supplier ke wilayah-wilayah diluar Sulawesi Utara seperti Gorontalo dan sekitarnya. Kata Kunci: Manajemen Rantai Pasok , Bahan Baku, COCOPRIMA
ANALYZING THE IMPACT OF THE COLLABORATION BETWEEN GRAB AND OVO TO THE CUSTOMER Karisoh, Monica; Massie, James D. D.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1011.885 KB) | DOI: 10.35794/emba.v7i4.25756

Abstract

Abstract: Grab is one of the largest online transportation application in Indonesia and ovo is one of top financial application in Indonesia. Ovo is a technology-based payment services company which uses emerging financial technologies to provide new ways for customers to live their lives. This study aims to analyze how the impact of the collaboration between grab and ovo on customer satisfaction. This research employs a qualitative approach by conducting interviews with 15 sam ratulangi university students as the informants, which were chosen through purposive sampling. Findings of this research shows that the collaboration between grab and ovo has a good and positive impact in order to improve the customer satisfaction, and also the collaboration between grab and ovo are effective to the all customers who become an informant in this research. Grab and ovo should to keep improve their service and quality, so it can make the customers stay and their can have customers loyalty.Keywords: online transportation, grab, ovo, collaboration, customer satisfaction
ANALYSIS OF FINANCIAL HEALTH LEVEL OF PT. GARUDA INDONESIA BASED ON FINANCIAL ASPECT OF KEPUTUSAN MENTERI BADAN USAHA MILIK NEGARA NOMOR: KEP-100/MBU/2002 Banne, Vivaldi R.; Kalangi, Josep B.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 3 (2019): JE VOL 7 NO 3 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (811.632 KB) | DOI: 10.35794/emba.v7i3.24851

Abstract

Abstract: Aviation industry is one of the largest commercial industry in Indonesia. There are several of aviation companies out there, one of them is Garuda Indonesia. Garuda Indonesia is one of the largest aviation company in Indonesia. It is also an SOE which means they are one of the income sources of Indonesia and is overseen by the minister of SOE Rini Sumarno. Each of the SOE can be monitored and measured by using the Keputusan Menteri Badan Usaha Milik Negara Nomor : Kep-100/Mbu/2002 to determine whether its considered a healthy company or not. This study uses quantitative method with ratio analysis. Multiple ratios are going to be analyzed based on whats written in the Keputusan Menteri Badan Usaha Milik Negara Nomor : Kep-100/Mbu/2002. Finding of this research shows that there are few ratios that Garuda scored high and there are some that Garuda scored low, notably ROE, current ratio and cash ratio. From the results, it is recommended for Garuda Indonesia to increase their profit margin and processing or even get rid of their unused assets.Keywords: financial performance of garuda indonesia, financial ratio analysis, keputusan menteri badan usaha milik negara nomor : kep-100/mbu/2002
ANALYZING FACTORS THAT AFFECTING PRODUCT LIFE CYCLE OF BEVERAGE PRODUCT BROWNICE BEVERAGE AND PASTRY Sineleyan, Verren Jilly; Massie, James D. D.; Wangke, Shinta J. C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1126.793 KB) | DOI: 10.35794/emba.v7i4.25956

Abstract

Abstract: Drinking is a basic human needs that cannot be denied. In fact, to release your thirst there are alternative drinks that have a variety of flavors to meet our needs for our body. From there the current development and the interest of business people to make the beverage business increase and compete to produce innovations that attract the attention of customers. The purpose of this study is to determine the factors that affecting the product life cycle of Brownice beverage products. This study uses quantitative method using a questionnaire to obtain data and use purposive sampling as a sampling technique where 100 customers from Brownice Beverage and Pastry as respondents. This study uses factor analysis as an analysis tool. The results of this study indicates that factors there are 5 factors formed that affecting the product life cycle, namely: Customer Perception, Advertising, Promotion, Customer Perceive Value and Service Quality. Based on the results of the study, recommendations for Brownice Beverage and Pastry owners and entrepreneurs who want to open a beverage business should pay attention to these factors to create indicators or strategies when to launch a product forward.Keywords: beverage product, product life cycle, factor analysis
ANALYSING THEDIFFERENT OF PHYSICAL ENVIRONMENT BETWEEN LION AIRAND CITILINK. A STUDY OF CUSTOMER IN MANADO Soekamto, Militia Ch. V.; Lapian, Joyce S.L.H.V.; Wangke, Shinta J.C.
Jurnal EMBA : Jurnal Riset Ekonomi, Manajemen, Bisnis dan Akuntansi Vol 7, No 4 (2019): JE VOL 7 NO 4 (2019)
Publisher : Universitas Sam Ratulangi

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (969.496 KB) | DOI: 10.35794/emba.v7i4.25416

Abstract

Abstract: There is an increasing competition among the Air transportation in Manado. As one of the Airplane provider, Citilink and Lion Air is forced to keep they customer. Physical Environment is a very important part of a business air transportation. Due to the fact that to find new customer is much more costly rather than to retain the existing one they need maintaining and change on physical environment such as Spatiality in-flight, Amenity in-flight and Aesthetics inflight. Physical environment play a part in building customer revisit feeling safety and comfy experience In order for Airlines to be able to keep its customer, this study aims to analyze whether there is a significant difference in physical Environment between its Citilink customer and Lion Air customer, for later be used to form the best strategy. This research is a comparative research, which the data is obtained through questionnaire, and the data is analyzed using the Independent Sample t-Test. The population of this research is the customer of airlines users in Manado, with 50 respondents of Citilink customer and 50 respondent of Lion Air customer as the sample. The result shows that there is a no significant difference in physical environment. However, according to the result based on the indicators show that, there are actually no a significant difference, but with the mean value of the Citilink customer is higher than the Lion Air customer. Keywords: physical environment, spatiality, aesthetics, amenity, airlines
Co-Authors Adoeng, Wulandari Aneilla Tessalonika Gleny Ruth Laserto Annete M. R. Rumengan Arrazi B.H Jan Banne, Vivaldi R. Bee, Sharon C. Christoffel Kojo Claudia Glory David P. E. Saerang David P. E. Saerang David P. E. Saerang David P.E Saerang David Paul Elia Saerang David Paul Elia Saerang Dewa Ayu Putri Emilia M. Gunawan Emilia Margareth Gunawan Emilia Margareth Gunawan Erlangga Kurnia Pratama Moha Erlangga, Nobian Sari Esther Pamela Adeleida Malonda Ferdinand J Temewu Ferdinand J Tumewu Ferdinand J. Tumewu Frederik G. Worang Frederik G. Worang, Frederik G. Gebby Natasya Tamaka Glady Langi Hanelisty Diona Chicha Korompis Hasan Jan, Arrazi bin Humbas, Jeniffer G. Imelda W. J. Ogi Indrie D. Palandeng Indrie D. Palandeng Indrie Debbie Palendeng Inri Hana Menajang Irvan Trang Ivan Quilo Jacky S B Sumarauw Jacky S. B. Sumarauw James D. D. Massie, James D. D. James D.D. Massie Johan Tumiwa Joseph, Omega P. Joubert B. Maramis Joy Elly Tulung Kalangi, Josep B. Karisoh, Monica Kembuan, Kesia F. Keren Gloria Sondakh Kusuma, Yuliana Lala, Ryanna Jasmine Lalawi, Natasya T. Lantang, Monika Gabriela Lapian, Joyece S.L.H.V. Lapian, Stanss L. H. V J. Lengkong, Victor Leticya Gala Liany Elfirany Senduk Lingkan Beatrix Wowiling Logor, Grand Lontoh, Patricia D. V. P. Lumintang, Jillano Solideo Magdalena Wullur Makagansa, Meveri Cyanli Mandagi, Christina Nadya Maria Tielung Maria V. J. Tielung Martinus Lourensio Mallisa Maryam Mangantar Maryam Mangantar Mawitjere, Praisethy M. Mawuntu, Christian Vrenly Mentang, Verennia T. N. Merinda H. Ch. Pandowo Merlyn Karuntu Michelle Awuy Mongi, Rifan E. Monicha Natasya Magerite Nathasya Mewengkang Ogi, Imelda W. J. Ogi, Imelda W.J. Okta Gabriel Mamahit Paat, Franda Benedicta Pakasi, Debora Glorya Palandeng , Indrie Debbie Palilingan, Lingkan N. Paulus Kindangen Peter Anderson Runtu Peter Claudio Musa sangkay Poli, Meiny Meily Purba, Marganda Nevira Rampen, Dio B. Rawis, Miracle Raynaldo Fabian Karel Posumah Regina Trifena Saerang Regina Trifena Saerang Reychel Tendean Ridel Muaya Ridho Prawira Ramadhanu Rondonuwu, Happy Estherella Rudy S. Wenas Rumbay, Wulandary E. T. S. L. H. V. Joyce Lapian S. L. H. V. Joyce Lapian S.L.H.V Joyce Lapian Saerang, David P. S. Saerang, Ivonne L. Saerang, Regina Trifena Sauba, Yulitha K. Sefryan Reinaldo Uway Siagian, Shintya G. Sifrid S. Pangemanan Sifrid S. Pangemanan Sineleyan, Verren Jilly Siti Rapika Ariyanto Soekamto, Militia Ch. V. Sofryan Injillion Pelealu Stans Joyce Lapian Stephanie Ludya Natalia Sukamta, Nuraini Retnaningrum Tambaani, Olivia Syalomita Teneh, reynald Then, William W. Therok, Francisca A. Timpua, Mitha Randa Tiwa, Angel Syerina Triutari Wahyuni Suwono Tuegeh, Octavia Diana Monica Tulende, Sharell S. M. Tumbuan, Willem J. F. A. Umboh, Syallomika F. B. W. Vanya Monica Debora Frans Vanya Priscylia Ayu Vinny Gloria Rooroh Walean, Enjelia E. Watulingas, Evangelica Putri Watuseke, Amadeo Josua Rolanto Wewengkang, Caeli B. P. Willem J. F. A. Tumbuan Willem J.F. Alfa Tumbuan, Willem J.F. Alfa Worang, Frederik Gerard Wowor, Wenseslaus