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All Journal Jurnal Ilmu Manajemen Advantage Journal of Sharia (JOSH)
Lubaba, Hanny
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Economics, Econometrics & Finance Social Sciences

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Store Attributes and Experience Quality Affect Loyalty: Evidence from Muslim Fashion Retail Lubaba, Hanny
Jurnal Ilmu Manajemen Advantage Vol. 9 No. 2 (2025): Desember 2025
Publisher : Institut Teknologi dan Bisnis Widya Gama Lumajang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30741/adv.v9i2.1763

Abstract

  This study aims to examine the relationship between store attributes and customer loyalty, with experience quality as a mediating variable in the Muslim fashion retail industry in Indonesia. The research adopts a quantitative approach, testing both direct and indirect effects through a mediation model. Data were collected from 110 customers of Ahwarumi Fashion, a Muslim fashion retail company located in Lamongan Regency. The study investigates how store attributes, comprising product variety, pricing, service quality, and store atmosphere, influence customer loyalty, and whether experience quality enhances or mediates this relationship. The findings are expected to provide empirical evidence supporting the theoretical linkage between store attributes and customer loyalty and to clarify the role of experience quality as a key determinant in retail marketing. The study contributes to the literature by extending prior research that primarily examined these constructs independently, offering a more integrated model of retail customer behaviour. From a managerial perspective, the results are anticipated to guide fashion retailers in designing customer-centric strategies that emphasise the importance of store attributes and experiential Quality in strengthening long-term customer loyalty.
Otonomi Daerah, Kebijakan Publik, dan Penguatan Demokrasi Lokal di Kabupaten Lamongan Moh Sa’diyin; Sutopo, Sutopo; Lubaba, Hanny
JOSH: Journal of Sharia Vol. 5 No. 01 (2026): Vol. 05 No. 01 Januari 2026
Publisher : Universitas Sunan Drajat Lamongan, Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55352/josh.v5i01.2670

Abstract

Regional autonomy in Lamongan Regency plays a very important role in strengthening local democracy and ensuring that the resulting public policies are responsive to the needs of the community. In this context, the active participation of the community in the policy-making process is the key to achieving the goal of effective and sustainable regional autonomy. Strengthening the capacity of local governments, along with community involvement in decision-making, is indispensable to achieve equitable and sustainable development. The successful implementation of regional autonomy in Lamongan Regency is expected to be a model for other regions in increasing community participation and the quality of public services. Collaboration between local governments and communities not only strengthens regional autonomy, but also supports sustainable development throughout Indonesia. Aspects of transparency and accountability that are improved through effective regional autonomy are important factors in creating good governance. The research methods used in this study include a qualitative descriptive approach to explore the dynamics of community participation and the effectiveness of regional autonomy policies in Lamongan Regency. This study aims to analyze how community participation can increase the effectiveness of regional autonomy policies and support sustainable development in Lamongan Regency. . The efficient application of information technology will strengthen participatory planning practices and encourage community involvement in every stage of development. Therefore, strengthening community capacity through training and socialization of information technology is an important step to achieve more effective and sustainable regional autonomy in Lamongan Regency
Co-Authors Moh Sa’diyin Sutopo Sutopo