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All Journal JMM UNRAM (Jurnal Magister Manajemen Universitas Mataram) Jurnal Abdimas PHB : Jurnal Pengabdian Masyarakat Progresif Humanis Brainstorming BERNAS: Jurnal Pengabdian Kepada Masyarakat Journal of Management - Small and Medium Enterprises (SME's) Jurnal Visi Pengabdian Kepada Masyarakat Bima Journal : Business, Management and Accounting Journal Jurnal Altifani Penelitian dan Pengabdian kepada Masyarakat Media Bina Ilmiah Jurnal Pengabdian Pada Masyarakat
Antara, Made Ermawan Yoga
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DETERMINATION OF CONSUMER SATISFACTION IN ENDEK BALI FASHION MSMES Antara, Made Ermawan Yoga
Journal of Management Small and Medium Enterprises (SMEs) Vol 19 No 1 (2026): JOURNAL OF MANAGEMENT Small and Medium Enterprises (SME's)
Publisher : Universitas Nusa Cendana

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35508/jom.v19i1.27204

Abstract

This study examines the influence of digital promotion, brand image, and service quality on customer satisfaction at Fajar Sari Endek Collection in the context of the growing digital transformation in the local fashion industry. The rapid development of digital technology has significantly changed consumer behavior, requiring businesses to adopt effective digital promotion strategies, build a strong brand image, and deliver high service quality to maintain customer satisfaction. This research employs a quantitative approach using a survey method. Data were collected through questionnaires distributed to customers of Fajar Sari Endek Collection who had made purchases either directly or through digital platforms. The data were analyzed using multiple linear regression with the assistance of statistical software. The results indicate that digital promotion, brand image, and service quality each have a positive and significant effect on customer satisfaction, both partially and simultaneously. These findings suggest that integrating digital marketing strategies, strengthening a brand image rooted in local cultural values, and improving service quality are key factors in enhancing customer satisfaction in the traditional fashion industry. This study provides practical insights for managers of traditional fashion MSMEs in developing marketing strategies that are more customer-oriented and capable of sustaining competitiveness in the digital era. Keywords: Digital Promotion; Brand Image; Service Quality; Customer Satisfaction; Balinese Endek
Penguatan Soft Skills Melalui Keterlibatan dalam Organisasi Antara, Made Ermawan Yoga
BERNAS: Jurnal Pengabdian Kepada Masyarakat Vol. 7 No. 2 (2026)
Publisher : Universitas Majalengka

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31949/jb.v7i2.17429

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan meningkatkan pemahaman dan kesadaran siswa mengenai peran organisasi sebagai wadah pengembangan soft skills dan simulasi dunia kerja melalui penyelenggaraan Regeneration Day dengan tema “The Next Chapter: Where Leaders are Developed.” Kegiatan dilaksanakan dengan metode penyuluhan, edukasi interaktif, dan participatory learning yang melibatkan siswa sebagai komunitas sasaran. Materi kegiatan disampaikan oleh narasumber dari kalangan akademisi serta praktisi dengan topik organisasi sebagai wadah pengembangan soft skill dan simulasi dunia profesional. Hasil kegiatan menunjukkan adanya peningkatan persepsi siswa terhadap pentingnya pengalaman berorganisasi sebagai sarana pembelajaran nonformal yang relevan dengan tuntutan dunia profesional. Evaluasi sebelum dan sesudah pelaksanaan memperlihatkan pergeseran pola pikir siswa dari sekadar melihat organisasi sebagai aktivitas tambahan menjadi aktivitas strategis untuk pengembangan diri dan kesiapan menuju karier. Partisipasi aktif peserta selama sesi diskusi turut menciptakan proses pembelajaran kolaboratif yang memperkuat proses pemahaman tentang organisasi. Hasil kegiatan ini menunjukkan bahwa program berperan efektif dalam meningkatkan kapasitas siswa sebagai calon pemimpin masa depan.
Co-Authors Afifah, Apriliani Nur Ida Ayu Oka Martini Wijayanti, Ni Kadek Wiwin Asrya