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All Journal Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Samvada: Jurnal Riset Komunikasi, Media, dan Public Relation
Yuniati, Ketut
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Religion Humanities Education Languange, Linguistic, Communication & Media Library & Information Science Social Sciences

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LITERASI DIGITAL DAN PANDEMI COVID-19: PERSEPSI MAHASISWA MENYIKAPI FENOMENA INFODEMIK Widiantara, I Komang Agus; Eka Putri, Niluh Wiwik; Yuniati, Ketut
Jurnal Ilmu Komunikasi UHO : Jurnal Penelitian Kajian Ilmu Komunikasi dan Informasi Vol 6, No 4 (2021): Edisi Oktober
Publisher : Laboratorium Ilmu Komunikasi, Fakultas Ilmu Sosial dan Ilmu Politik (FISIP) Universitas Ha

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (796.216 KB) | DOI: 10.52423/jikuho.v6i4.20645

Abstract

Luapan informasi atau infodemik  Covid-19 melahirkan beragam berita hoaks dan menyesatkan bagi publik. Hal ini menjadi tantangan dalam literasi digital bagi para pengakses berita selama pandemi khususnya di kalangan terpelajar (mahasiswa). Penelitian ini mencoba untuk menggali referensi bermedia para mahasiswa di Program Studi Ilmu Komunikasi Sekolah Tinggi Agama Hindu (STAH) Negeri Mpu Kuturan Singaraja selama Pandemi Covid-19.  Disamping itu juga untuk  mengetahui persepsi dan tingkat literasi digital mahasiswa dalam merespon beragam informasi seputar infodemik Covid-19. Penelitian ini menggunakan metode kualitatif dengan pendekatan fenomenalogi. Teknik pengumpulan data dilakukan dengan wawancara, observasi, penelusuran bahan online, dan studi kepustakaan. Hasil penelitian menunjukkan media referensi mahasiswa selama pandemi yakni media sosial dan media mainstream. Beragam informasi seputar Covid-19 melahirkan persepsi mahasiswa diantaranya mahasiswa  terjebak dalam pusaran konspirasi, rumor dan stigma; menilai pengobatan terhadap Covid-19 masih simpan siur;  panik dan stres  akibat infodemik; media mainstream dinilai  memperkeruh situasi pandemi; sentimen negatif  dengan  aparat negara; pesimis kinerja Pemerintah  tuntaskan Pandemi Covid-19; dan tumbuhnya  semangat  solidaritas sosial  saat krisis. Kualitas literasi digital mahasiswa terbilang cukup baik dalam merespon infodemik Covid-19. 
STRATEGI KOMUNIKASI PEMASARAN DALAM MENINGKATKAN PENJUALAN PADA PETANI STROBERI DI DESA PANCASARI Widiawati, Ni Luh; Yuniati, Ketut; Yasa, I Kadek Abdhi
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 3 No 2 (2024): Samvada Nopember 2024
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v3i2.2161

Abstract

Communication is a person's interaction with other people to provide a public, personal or business message in order to achieve the desired goals. Likewise, strawberry farmers in Pancasari Village want to increase sales by implementing marketing communication strategies. Many farmers sell their crops only to collectors, making a small profit compared to the cost of maintaining strawberry trees. Thus, this research aims to find out how the marketing communication strategies used by strawberry farmers are in increasing sales factors and obstacles in increasing sales as well as implementing marketing communication strategies in increasing strawberry sales results in Pancasari village. This research uses qualitative research methods, with data collection methods of observation, interviews and document study. The data analysis used is data collection, data reduction and drawing conclusions. The theories used in this research are Marketing Mix theory, Plan theory, S-O-R theory. The research results show that the marketing communication strategy carried out by strawberry farmers to increase sales uses a marketing mix strategy which consists of four elements, namely Place, Product, Price and Promotion. The obstacles encountered in achieving the strategy are internal barriers from farmers due to knowledge and motivation. Meanwhile, external obstacles start from fruit supplies and space supplies (parking lots, rest areas, photo spots). The perceived implications of the marketing communication strategy carried out by farmers can increase sales and gain more profits than before and from Pancasari Village which has experienced increased tourism development since the opening of strawberry picking tourism by strawberry farmers in Pancasari Village.
KOMUNIKASI RITUAL BERBASIS MODERASI BERAGAMA DALAM RITUAL PERANG TOPAT DAN PUJAWALI PURA LINGSAR Yuniati, Ketut
Samvada : Jurnal Riset Komunikasi, Media, dan Public Relation Vol 2 No 1 (2023): Samvada Mei 2023
Publisher : IAHN Gde Pudja Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53977/jsv.v2i1.985

Abstract

This study aims to examine ritual communication based on religious moderation in the rituals of the Topat War and Pujawali at Lingsar Temple. Lingsar Village is a village located in West Lombok Regency and has a heterogeneous life with a majority population of Muslims and Hindus who both live side by side and in harmony. In the village of Lingsar there is a garden called Taman Lingsar which every year is the place where religious rituals take place, namely the Topat War by Muslims and Pujawali Pura Lingsar by Hindus. This research was designed in a qualitative descriptive form. The results of the study show that the Topat War in question is the throwing of topat/rhombus between Muslim and Hindu communities. In this ritual, there is an indicator of religious moderation, namely national commitment, the community carries out the ritual as a form of their commitment to the nation even though they have different cultural and religious ethnic groups, namely the Sasak tribe who are Muslim and the Balinese who are Hindu, but basically they are one unit of Indonesia. Next is tolerance, harmonization of the two ethnic groups, namely the Sasak tribe who are Muslim and the Balinese who are Hindu but still get along well and help each other to carry out the ritual process. The third indicator is anti-violence, even though this ritual is called Topat War but there is absolutely no element of violence, the people carry out the Topat War with great joy and enthusiasm, even before the ritual is carried out the community carries out mutual cooperation in preparing for the Topat War ritual process. The last indicator is accommodative to local culture by carrying out the Topat War and Pujawali Pura Lingsar as a form of cultural preservation.
Co-Authors Eka Putri, Niluh Wiwik Widiantara, I Komang Agus Widiawati, Ni Luh Yasa, I Kadek Abdhi